Social Media: The Future is Now

SOCIAL MEDIA: THE FUTURE IS NOW … and has been for a while

For the die-hard tweeters…
#OMDTF
For the non-tweeters…
#WTF?

Life as a profile: ‘KateKendall’

The other me @ Marketing magazine & Marketingmag.com.au

When you think of social media:
 Don’t just think of Twitter!

Delicious tag cloud http://www.wordle.net/create

What you’ve heard:
It’s about the conversation and dialogue
You need to listen
It’s not another channel to broadcast a message
“Engagement, engagement, engagement!”
Providing , rather than, exchanging ‘value’
The ‘Relationship Economy’ – connections and the influencers

Balance
It’s no longer about joining the conversation… or owning the conversation for that matter – it’s about having a conversation.

And the longevity of social media is?

All in the latest viral http://socialnomics.net

Basically… http://www.gapingvoid.com

It doesn’t even have to be about marketing

Social media is ‘tool city’

Grading http://twitter.grader.com/

Grading http://twitterscore.net/

Efficiency & Tracking http://hootsuite.com/index.php

Efficiency & Tracking http://www.twaitter.com/Default.aspx

Efficiency & Tracking http://twitterfeed.com/

Efficiency & Tracking http://cotweet.com/

Monitoring http://www.whostalkin.com/ http://www.socialmention.com/

More monitoring
Freebies:
http://www.google.com/alerts
http://alerts.yahoo.com
http://search.twitter.com
$$$:
http://www.nielsen-online.com
http://www.radian6.com
http://www.buzznumbers.com.au
http://www.sentimentmetrics.com

Twitter Research

Engagement http://www.engagementdb.com

Anti brand-jacking http://knowem.com/

Social media planning…
Long-term strategies with short-term tactics
Experiment, enjoy and inject personality into the tactical execution
But, approach the overarching strategic message seriously with consideration and consistency

A question:
Do you have the passion, time and resources?
If the answer is no, either:
A) Wait until you have all three to continue
Or
B) Find all three so you don’t lose out to your competitors

What have people been doing?

The good

The bad

And, the ugly

Twitter brand dump
13CABS
Victorian Police
Armadale Cellars
The Westin Melbourne
News Digital Media Press
Mag Nation
Dave Hughes

The next Twitter?
Taking the newly-formed online community offline – meetups, tweetups, coffee mornings, clubs, groups
Face-to-face interaction without borders
Think of social media as community media

Integration with other media is the key to social media’s success

Meeting the objectives
This is permanent
This is fully inclusive – it’s for all
You decide how you use it
Research, admire and emulate successful brands (it’s the survival of the fittest)

Just remember
There are too many experts and
Too much silo thinking
You don’t need to ask the ‘influencers’ – ask your customers or the masses
Look outside your industry
Look to the layperson – champion your offline audience
Get the support you need internally

Come along to #socialmelb
User-led social extension of online interaction
Friday, 8am @ Mr Tulk, State Library of Victoria
Follow @socialmelb on Twitter

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Social Media: The Future is Now

by Kate Kendall on Sep 06, 2009

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