Social Media: The Future is Now

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  • + ddonahoo ddonahoo 2 months ago
    No, embed seemed to work fine for me Kate...I must get to Mr Tulk one of these Friday Morrnings.
  • + KateKendall Kate Kendall 2 months ago
    On slide 10, the video didn’t embed correctly so the YouTube video plays separately afterwards. So ignore the white object!

    Cheers,
    Kate
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Erik Qualman Socialnomics

http://twitter.grader.com/

http://twitter.grader.com/

19 Favorites & 2 Groups

Social Media: The Future is Now - Presentation Transcript

  1. SOCIAL MEDIA: THE FUTURE IS NOW … and has been for a while
  2. For the die-hard tweeters…
    • #OMDTF
    • For the non-tweeters…
    • #WTF?
  3. Life as a profile: ‘KateKendall’
  4. The other me @  Marketing magazine & Marketingmag.com.au
  5. When you think of social media:
    •  Don’t just think of Twitter!
  6. Delicious tag cloud http://www.wordle.net/create
  7. What you’ve heard:
    • It’s about the conversation and dialogue
    • You need to listen
    • It’s not another channel to broadcast a message
    • “Engagement, engagement, engagement!”
    • Providing , rather than, exchanging ‘value’
    • The ‘Relationship Economy’ – connections and the influencers
  8. Balance
    • It’s no longer about joining the conversation… or owning the conversation for that matter – it’s about having a conversation.
  9. And the longevity of social media is?
  10. All in the latest viral http://socialnomics.net
  11. Basically… http://www.gapingvoid.com
  12. It doesn’t even have to be about marketing
  13. Social media is ‘tool city’
  14. Grading http://twitter.grader.com/
  15. Grading http://twitterscore.net/
  16. Efficiency & Tracking http://hootsuite.com/index.php
  17. Efficiency & Tracking http://www.twaitter.com/Default.aspx
  18. Efficiency & Tracking http://twitterfeed.com/
  19. Efficiency & Tracking http://cotweet.com/
  20. Monitoring http://www.whostalkin.com/ http://www.socialmention.com/
  21. More monitoring
    • Freebies:
    • http://www.google.com/alerts
    • http://alerts.yahoo.com
    • http://search.twitter.com
    • $$$:
    • http://www.nielsen-online.com
    • http://www.radian6.com
    • http://www.buzznumbers.com.au
    • http://www.sentimentmetrics.com
  22. Twitter Research
  23. Twitter Research
  24. Engagement http://www.engagementdb.com
  25. Anti brand-jacking http://knowem.com/
  26. Social media planning…
    • Long-term strategies with short-term tactics
    • Experiment, enjoy and inject personality into the tactical execution
    • But, approach the overarching strategic message seriously with consideration and consistency
  27. A question:
    • Do you have the passion, time and resources?
    • If the answer is no, either:
      • A) Wait until you have all three to continue
      • Or
      • B) Find all three so you don’t lose out to your competitors
  28. What have people been doing?
  29. The good
  30. The good
  31.  
  32. The bad
  33. And, the ugly
  34. Twitter brand dump
    • 13CABS
    • Victorian Police
    • Armadale Cellars
    • The Westin Melbourne
    • News Digital Media Press
    • Mag Nation
    • Dave Hughes
  35. The next Twitter?
    • Taking the newly-formed online community offline – meetups, tweetups, coffee mornings, clubs, groups
    • Face-to-face interaction without borders
    • Think of social media as community media
  36. Integration with other media is the key to social media’s success
  37. Meeting the objectives
    • This is permanent
    • This is fully inclusive – it’s for all
    • You decide how you use it
    • Research, admire and emulate successful brands (it’s the survival of the fittest)
  38. Just remember
    • There are too many experts and
    • Too much silo thinking
    • You don’t need to ask the ‘influencers’ – ask your customers or the masses
    • Look outside your industry
    • Look to the layperson – champion your offline audience
    • Get the support you need internally
  39. Come along to #socialmelb
    • User-led social extension of online interaction
    • Friday, 8am @ Mr Tulk, State Library of Victoria
    • Follow @socialmelb on Twitter

+ Kate KendallKate Kendall, 2 months ago

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