SOCIAL MEDIA: THE FUTURE IS NOW … and has been for a while

For the die-hard tweeters… #OMDTF For the non-tweeters… #WTF?

#OMDTF

For the non-tweeters…

#WTF?

Life as a profile: ‘KateKendall’

The other me @ Marketing magazine & Marketingmag.com.au

When you think of social media:  Don’t just think of Twitter!

 Don’t just think of Twitter!

Delicious tag cloud http://www.wordle.net/create

What you’ve heard: It’s about the conversation and dialogue You need to listen It’s not another channel to broadcast a message “Engagement, engagement, engagement!” Providing , rather than, exchanging ‘value’ The ‘Relationship Economy’ – connections and the influencers

It’s about the conversation and dialogue

You need to listen

It’s not another channel to broadcast a message

“Engagement, engagement, engagement!”

Providing , rather than, exchanging ‘value’

The ‘Relationship Economy’ – connections and the influencers

Balance It’s no longer about joining the conversation… or owning the conversation for that matter – it’s about having a conversation.

It’s no longer about joining the conversation… or owning the conversation for that matter – it’s about having a conversation.

And the longevity of social media is?

All in the latest viral http://socialnomics.net

Basically… http://www.gapingvoid.com

It doesn’t even have to be about marketing

Social media is ‘tool city’

Grading http://twitter.grader.com/

Grading http://twitterscore.net/

Efficiency & Tracking http://hootsuite.com/index.php

Efficiency & Tracking http://www.twaitter.com/Default.aspx

Efficiency & Tracking http://twitterfeed.com/

Efficiency & Tracking http://cotweet.com/

Monitoring http://www.whostalkin.com/ http://www.socialmention.com/

More monitoring Freebies: http://www.google.com/alerts http://alerts.yahoo.com http://search.twitter.com $$$: http://www.nielsen-online.com http://www.radian6.com http://www.buzznumbers.com.au http://www.sentimentmetrics.com

Freebies:

http://www.google.com/alerts

http://alerts.yahoo.com

http://search.twitter.com

$$$:

http://www.nielsen-online.com

http://www.radian6.com

http://www.buzznumbers.com.au

http://www.sentimentmetrics.com

Twitter Research

Twitter Research

Engagement http://www.engagementdb.com

Anti brand-jacking http://knowem.com/

Social media planning… Long-term strategies with short-term tactics Experiment, enjoy and inject personality into the tactical execution But, approach the overarching strategic message seriously with consideration and consistency

Long-term strategies with short-term tactics

Experiment, enjoy and inject personality into the tactical execution

But, approach the overarching strategic message seriously with consideration and consistency

A question: Do you have the passion, time and resources? If the answer is no, either: A) Wait until you have all three to continue Or B) Find all three so you don’t lose out to your competitors

Do you have the passion, time and resources?

If the answer is no, either:

A) Wait until you have all three to continue

Or

B) Find all three so you don’t lose out to your competitors

What have people been doing?

The good

The good

The bad

And, the ugly

Twitter brand dump 13CABS Victorian Police Armadale Cellars The Westin Melbourne News Digital Media Press Mag Nation Dave Hughes

13CABS

Victorian Police

Armadale Cellars

The Westin Melbourne

News Digital Media Press

Mag Nation

Dave Hughes

The next Twitter? Taking the newly-formed online community offline – meetups, tweetups, coffee mornings, clubs, groups Face-to-face interaction without borders Think of social media as community media

Taking the newly-formed online community offline – meetups, tweetups, coffee mornings, clubs, groups

Face-to-face interaction without borders

Think of social media as community media

Integration with other media is the key to social media’s success

Meeting the objectives This is permanent This is fully inclusive – it’s for all You decide how you use it Research, admire and emulate successful brands (it’s the survival of the fittest)

This is permanent

This is fully inclusive – it’s for all

You decide how you use it

Research, admire and emulate successful brands (it’s the survival of the fittest)

Just remember There are too many experts and Too much silo thinking You don’t need to ask the ‘influencers’ – ask your customers or the masses Look outside your industry Look to the layperson – champion your offline audience Get the support you need internally

There are too many experts and

Too much silo thinking

You don’t need to ask the ‘influencers’ – ask your customers or the masses

Look outside your industry

Look to the layperson – champion your offline audience

Get the support you need internally

Come along to #socialmelb User-led social extension of online interaction Friday, 8am @ Mr Tulk, State Library of Victoria Follow @socialmelb on Twitter

User-led social extension of online interaction

Friday, 8am @ Mr Tulk, State Library of Victoria

Follow @socialmelb on Twitter