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Social Media: The Future is Now
 

Social Media: The Future is Now

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I prepared this presentation on behalf of OMD Think Fresh – an internal festival of ideas and knowledge around the concept – 'The Future is Now'.

I prepared this presentation on behalf of OMD Think Fresh – an internal festival of ideas and knowledge around the concept – 'The Future is Now'.

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  • No, embed seemed to work fine for me Kate...I must get to Mr Tulk one of these Friday Morrnings.
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  • On slide 10, the video didn't embed correctly so the YouTube video plays separately afterwards. So ignore the white object!

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  • Erik Qualman Socialnomics
  • http://twitter.grader.com/
  • http://twitter.grader.com/

Social Media: The Future is Now Social Media: The Future is Now Presentation Transcript

  • SOCIAL MEDIA: THE FUTURE IS NOW … and has been for a while
  • For the die-hard tweeters…
    • #OMDTF
    • For the non-tweeters…
    • #WTF?
  • Life as a profile: ‘KateKendall’
  • The other me @  Marketing magazine & Marketingmag.com.au
  • When you think of social media:
    •  Don’t just think of Twitter!
  • Delicious tag cloud http://www.wordle.net/create
  • What you’ve heard:
    • It’s about the conversation and dialogue
    • You need to listen
    • It’s not another channel to broadcast a message
    • “Engagement, engagement, engagement!”
    • Providing , rather than, exchanging ‘value’
    • The ‘Relationship Economy’ – connections and the influencers
  • Balance
    • It’s no longer about joining the conversation… or owning the conversation for that matter – it’s about having a conversation.
  • And the longevity of social media is?
  • All in the latest viral http://socialnomics.net
  • Basically… http://www.gapingvoid.com
  • It doesn’t even have to be about marketing
  • Social media is ‘tool city’
  • Grading http://twitter.grader.com/
  • Grading http://twitterscore.net/
  • Efficiency & Tracking http://hootsuite.com/index.php
  • Efficiency & Tracking http://www.twaitter.com/Default.aspx
  • Efficiency & Tracking http://twitterfeed.com/
  • Efficiency & Tracking http://cotweet.com/
  • Monitoring http://www.whostalkin.com/ http://www.socialmention.com/
  • More monitoring
    • Freebies:
    • http://www.google.com/alerts
    • http://alerts.yahoo.com
    • http://search.twitter.com
    • $$$:
    • http://www.nielsen-online.com
    • http://www.radian6.com
    • http://www.buzznumbers.com.au
    • http://www.sentimentmetrics.com
  • Twitter Research
  • Twitter Research
  • Engagement http://www.engagementdb.com
  • Anti brand-jacking http://knowem.com/
  • Social media planning…
    • Long-term strategies with short-term tactics
    • Experiment, enjoy and inject personality into the tactical execution
    • But, approach the overarching strategic message seriously with consideration and consistency
  • A question:
    • Do you have the passion, time and resources?
    • If the answer is no, either:
      • A) Wait until you have all three to continue
      • Or
      • B) Find all three so you don’t lose out to your competitors
  • What have people been doing?
  • The good
  • The good
  •  
  • The bad
  • And, the ugly
  • Twitter brand dump
    • 13CABS
    • Victorian Police
    • Armadale Cellars
    • The Westin Melbourne
    • News Digital Media Press
    • Mag Nation
    • Dave Hughes
  • The next Twitter?
    • Taking the newly-formed online community offline – meetups, tweetups, coffee mornings, clubs, groups
    • Face-to-face interaction without borders
    • Think of social media as community media
  • Integration with other media is the key to social media’s success
  • Meeting the objectives
    • This is permanent
    • This is fully inclusive – it’s for all
    • You decide how you use it
    • Research, admire and emulate successful brands (it’s the survival of the fittest)
  • Just remember
    • There are too many experts and
    • Too much silo thinking
    • You don’t need to ask the ‘influencers’ – ask your customers or the masses
    • Look outside your industry
    • Look to the layperson – champion your offline audience
    • Get the support you need internally
  • Come along to #socialmelb
    • User-led social extension of online interaction
    • Friday, 8am @ Mr Tulk, State Library of Victoria
    • Follow @socialmelb on Twitter