Social Media For Effective Campaigning

SOCIAL MEDIAFOR EFFECTIVE CAMPAIGNING #ACOSS2011

WHO IS?Kate Kendall@KateKendallkatekendall.comkendall.kate@gmail.com

SOCIAL MEDIA BREAKFAST 8AM, FRIDAYS AT 1000 £ BEND #SOCIALMELB | SOCIALMELB.COM

TIPS ON WHAT, WHEN ANDHOW TO USE SOCIAL MEDIATOOLS FOR CAMPAIGNING

“EFFECTIVE”

LET’S TAKE A LOOKIn order to have an “intended or expected effect” or toproduce the desired response, you need to know andunderstand the why.

WHY?HOW GREAT LEADERS INSPIRE ACTION BY SIMON SINEK

USE ONLINE CHANNELS TO INSPIRE OFFLINE BEHAVIOURAL CHANGES AND ACTION

TO DOCommunicate your vision, mission, ethos or purposeNPOs have the ability to be remarkably transparentand open = perfect for this spaceThink movements not marketingIt’s not B2B, B2C, B2G – it’s H2H, human to humanCollaborate – don’t reinvent the wheel that’s notbroken

LANGUAGE & STYLECritical in establishing trust in engagementKeep a social media style consistentUse the ﬁrst personInspire people but keep it lightHashtag, hashtag, hashtagBe short and succinct, and don’t just link!

THE SOCIAL LANDSCAPEISN’T JUST TWITTER AND FACEBOOK!

PLATFORM

EMAIL (& WEB) The home of any social strategy Stabilises attention

EVENTS & MEETUPSThe real connectioncomes from the bondofﬂineNothing’s stopping youorganising your owninformal, lean events!

METRICSMany tools available – many of them expensive andbulkyI lightly monitor awareness via Google Analytics, @replies, Twitter search, email subscribers, GoogleAlerts, Favstar.fm, Facebook Insights, bit.ly links,Birdbrain, etc.

RESEARCH

IT’S NOT MYOPIC MEDIA –SOCIAL IS ONLY AS GOOD AS YOUR BROADER MEDIA STRATEGY

SHOWCASE ONE:THE CONVERSATION

theconversation.edu.au

We needed tocommunicate trust,credibility, values,standards, governance,ethics, business structure...

SHOWCASE TWO:CENTENARY INSTITUTE’S WORLD TB DAY APPEAL

tb.org.au

JUST INWWW.GOOGLE.COM/NONPROFITS

WHAT’S ON IN MELBOURNE? FOUNDER AND CURATOR OF THEFETCH.ORG

CHEERS FOR LISTENING. QUESTIONS?

Social Media For Effective Campaigning

by Kate Kendall on Mar 28, 2011

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Social Media For Effective Campaigning — Presentation Transcript