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What can Social do for you?
• Increase your brand awareness and SEO
• Provide budget-friendly advertising
• Drive results
Turnkey Solution
Dominate the First Page
Their Website &
Reviews

Facebook
Blog
Reviews – Cars.com
YouTube
Twitter
Reviews - Edmunds
Brand Yourself
Drive Action
Drive Action
Drive Action
MONTH
ON E
ADS IN
0 0 + LE
1
Case Study
The Ads
Facebook Landing Page
Facebook Advertising Results
G+ Upgraded
G+
YouTube
Twitter
Pinterest
Pinterest
Blog
Put it all together
Monthly Reporting
 
Apr-13
May-13
Jun-13
Jul-13
Facebook:
 
 
 
 
 
Total Monthly Posts
30
31
30
31 
Fans
4,721
5,065
5,391
5,736 
https://www.facebook.com/toyotaofplano
 
 
 
Twitter:
 
 
 
 
 
Total Monthly Tweets
65
79
81
97 
Total Tweets
746
825
906
1,003 
Followers
530
559
561
564 
https://twitter.com/toyotaofplano
 
 
 
 
Google Plus:
 
 
 
 
 
Total Monthly Posts
20
27
24
31 
https://plus.google.com/+toyotaofplano/posts
 
 
 
Pinterest:
 
 
 
 
 
Total Monthly Pins
34
32
17
33 
Total Pins
214
246
263
296 
Followers
2
2
5
5 
http://pinterest.com/toyotaofplano/
 
 
 
YouTube:
 
 
 
 
 
Total Views
4,128
4,476
4,687
8,281 
https://www.youtube.com/toyotaofplano
 
 
 
Blog:
 
 
 
 
 
Total Monthly Blogs
5
4
4
5 
http://www.toyotaofplano.com/blog/index.htm
 
 
DealerRater:
 
 
 
 
 
Total Monthly Reviews
34
35
38
44 
Total Lifetime Reviews
303
338
376
420 
Overall Rating
4.8/5.0
4.9/5.0
4.9/5.0
4.9/5.0
 
http://www.dealerrater.com/dealer/Toyota-of-Plano-review-13990/
Google Reviews:
 
 
 
 
 
Total Monthly Reviews
7
4
9
24 
Total Lifetime Reviews
127
131
140
164 
Overall Rating
4.3/5.0
4.3/5.0
4.3/5.0
4.3/5.0
 
https://plus.google.com/+toyotaofplano/about
 
 

Aug-13
Kate Frost Inc Social Media solution for the Automotive industry

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Kate Frost Inc Social Media solution for the Automotive industry

Editor's Notes

  1. Your cover photo is the largest piece of real estate on your Facebook page. Make sure it accurately represents your store and it’s image.
  2. Your cover photo is the largest piece of real estate on your Facebook page. Make sure it accurately represents your store and it’s image.
  3. Use it as a call to action. Here’s an example of a dealer announcing pre-approval and highlighting a custom tab below.
  4. When the customer clicks on the tab, they’re taken to a landing page where they can begin the credit approval process.
  5. Does it work? Combined with Facebook advertising and promoted posts they generated more than 140 credit applications last month off of Facebook alone.
  6. YouTube released their “new look” last week. They’ve gone away from their background image and now have a cover photo
  7. A search for chevrolet…
  8. Came out with business accounts several months ago and released a new look which is what you see. Boards are keyword rich, each have a description and link to their inventory – You can pin images and videos
  9. Came out with business accounts several months ago and released a new look which is what you see. Boards are keyword rich, each have a description and link to their inventory – You can pin images and videos
  10. Make your blog shareable and pin worthy
  11. Have all of your social media channels accessible.
  12. Have all of your social media channels accessible.