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April 17, 2014
Copyright 2014 DealerOn, Inc.
How to Kick Your Social Media
into
www.DealerOn.com
 Digital Dealer Website Excellence Award Overall Winner
– an unprecedented 5 Years in a Row!
 2012 & 20...
Kate Frost
President of Kate Frost, Inc.
Kate@KateFrostInc.com
407.760.8072
www.facebook.com/KateFrostInc
www.twitter.com/...
• If you have questions during the
presentation, please submit them
using the “Questions” feature
• Questions will be answ...
After the presentation, be the first to answer
the giveaway question correctly to win this awesome prize!
PRIZE ALERT
Copy...
Copyright 2014 DealerOn, Inc.
AFTER THE SHOW
After the webinar, please fill out our survey for a chance to win a Google pr...
April 17, 2014
Copyright 2014 DealerOn, Inc.
How to Kick Your Social Media
into
 Visual marketing and why it’s important to your
dealership’s digital marketing strategy.
 Content ideas that will gener...
Copyright 2014 DealerOn, Inc.
GET EDUMACATED
POLL QUESTION
Copyright 2014 DealerOn, Inc.
Copyright 2014 DealerOn, Inc.
I DON’T CARE IF YOU LIKE ME
Peter Shankman
facebook.com/petershankman
ALGORITHM CHANGE
Copyright 2014 DealerOn, Inc.
BY THE NUMBERS
READ LESS, GET MORE
Copyright 2014 DealerOn, Inc.
VISUAL MARKETING
Visual content is taking over
GET VISUAL ON FACEBOOK
1,230,000,000
Users
18 MINUTES/DAY
Avg. time spent on Facebook
350 MILLION
Photos uploaded every da...
SIZE MATTERS
Facebook.com/katefrostinc
FACEBOOK ADS
GET VISUAL ON TWITTER
645,750,000
Users
12:51 MINUTES/DAY
Avg. time spent on Twitter
500+ MILLION
Tweets every day
2.1 BIL...
GET VISUAL ON PINTEREST
70,000,000
Users
14.2 MINUTES/DAY
Avg. time spent on Pinterest
80% OF PINS
Are re-pins
BEST IMAGE ...
#PINNING
Copyright 2014 DealerOn, Inc.
“PIN IT” BUTTON
More popular than ‘LIKE’ or ‘TWEET’
On brand pages
100x
Avg. pin is...
GET VISUAL ON G+
300,000,000
Users
6.9 MINUTES/MONTH
Avg. time spent on Google+
1.5 BILLION
Photos uploaded every week
20 ...
GET VISUAL ON INSTAGRAM
150,000,000
Users
257 MINUTES/MONTH
Avg. time spent on Instagram
55 MILLION
Photos uploaded every ...
PHOTOS & IMAGES GET…
50% More
Interaction
than other content
10x More
Shares
than links
7x More
Likes
PHOTOS & IMAGES GET…
90%
Videos on landing pages
Increase page conversion
Rates by
94%
Posts with Visuals receive
60%
of c...
STAND OUT & GET SEEN
POLL QUESTION
Copyright 2014 DealerOn, Inc.
Copyright 2014 DealerOn, Inc.
TOOLS & APPS
KEEP IT REAL
Real Photos
Not just stock from the manufacturer
Real Things
Cars, parts, people, events
Taken by Real People...
MAKE IT USEFUL
MAKE INFOGRAPHS
MAKE IT FUN!
MAKE IT TRENDING
SOURCES & RESOURCES
Copyright 2014 DealerOn, Inc.
FREE $10 CREDIT
Most images are free, but others are available for only ...
Sugar Spun Marketing
Avalaunch Media
Blitz Metrics
SOURCES & RESOURCES
Copyright 2014 DealerOn, Inc.
Focus your efforts on quality content that your
audience likes and wants to share.
Visuals should be a faster communicat...
www.DealerOn.com
After the presentation, be the first to answer
the giveaway question correctly to win this awesome prize!
PRIZE ALERT
Copy...
A link to the recorded webinar will be emailed to you within 24 hours and will
also be posted on www.DealerOn.com/webinar
...
Copyright 2014 DealerOn, Inc.
AFTER THE SHOW
After the webinar, please fill out our survey for a chance to win a Google pr...
Jennifer Suzuki
President
E-Dealer Solutions, Inc.
5 Key Communication Skills
That Will Sell More Cars
Thursday, April 24,...
Kate Frost & DealerOn - How to Kick your social media in to high gear
Kate Frost & DealerOn - How to Kick your social media in to high gear
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Kate Frost & DealerOn - How to Kick your social media in to high gear

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Kate Frost hosts DealerOn's weekly webinar and talks about how to kick your social media into high gear! See how visual marketing is taking over social media and why your digital plan needs to include it.

Published in: Automotive, Technology, Business
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Transcript of "Kate Frost & DealerOn - How to Kick your social media in to high gear"

  1. 1. April 17, 2014 Copyright 2014 DealerOn, Inc. How to Kick Your Social Media into
  2. 2. www.DealerOn.com  Digital Dealer Website Excellence Award Overall Winner – an unprecedented 5 Years in a Row!  2012 & 2013 DrivingSales Top-Rated Website Provider  Google Adwords Certified Partner  More Dataium Monthly ASI Winners than all others combined  DealerOn’s website customers have a documented lead increase of 200% If you’re not a DealerOn customer and would like to double your leads, send an email to Eliana@DealerOn.com.
  3. 3. Kate Frost President of Kate Frost, Inc. Kate@KateFrostInc.com 407.760.8072 www.facebook.com/KateFrostInc www.twitter.com/KateFrostInc TODAY’S PRESENTER Copyright 2014 DealerOn, Inc.
  4. 4. • If you have questions during the presentation, please submit them using the “Questions” feature • Questions will be answered at the end of the webinar •A link to the recorded webinar will be emailed to you within 24 hours and will also be posted on www.DealerOn.com/webinar as an On-Demand Webinar SEND IN YOUR QUESTIONS Copyright 2014 DealerOn, Inc.
  5. 5. After the presentation, be the first to answer the giveaway question correctly to win this awesome prize! PRIZE ALERT Copyright 2014 DealerOn, Inc. It’s a book Don’t worry, there are pictures.
  6. 6. Copyright 2014 DealerOn, Inc. AFTER THE SHOW After the webinar, please fill out our survey for a chance to win a Google prize!
  7. 7. April 17, 2014 Copyright 2014 DealerOn, Inc. How to Kick Your Social Media into
  8. 8.  Visual marketing and why it’s important to your dealership’s digital marketing strategy.  Content ideas that will generate likes, shares, comments and referring traffic.  Why it’s not about likes, but it is about engagement. Question & Answer Session (Stump the dummy) TODAY’S OBJECTIVES Copyright 2014 DealerOn, Inc.
  9. 9. Copyright 2014 DealerOn, Inc. GET EDUMACATED
  10. 10. POLL QUESTION Copyright 2014 DealerOn, Inc.
  11. 11. Copyright 2014 DealerOn, Inc. I DON’T CARE IF YOU LIKE ME Peter Shankman facebook.com/petershankman
  12. 12. ALGORITHM CHANGE
  13. 13. Copyright 2014 DealerOn, Inc. BY THE NUMBERS
  14. 14. READ LESS, GET MORE
  15. 15. Copyright 2014 DealerOn, Inc. VISUAL MARKETING Visual content is taking over
  16. 16. GET VISUAL ON FACEBOOK 1,230,000,000 Users 18 MINUTES/DAY Avg. time spent on Facebook 350 MILLION Photos uploaded every day 72 MILLION Likes per day 144 MILLION Friend requests per day 216 MILLION Sent messages per day
  17. 17. SIZE MATTERS Facebook.com/katefrostinc
  18. 18. FACEBOOK ADS
  19. 19. GET VISUAL ON TWITTER 645,750,000 Users 12:51 MINUTES/DAY Avg. time spent on Twitter 500+ MILLION Tweets every day 2.1 BILLION Twitter search engine Queries per day 60% Of users are on mobile 208 FOLLOWERS Per user (on average)
  20. 20. GET VISUAL ON PINTEREST 70,000,000 Users 14.2 MINUTES/DAY Avg. time spent on Pinterest 80% OF PINS Are re-pins BEST IMAGE SIZE: 600 x 800 80% Of users are female 78 CENTS IN SALES/PIN On average. Up 25% from 2012 10 MILLION U.S. monthly unique visitors (Faster than any independent site in history)
  21. 21. #PINNING Copyright 2014 DealerOn, Inc. “PIN IT” BUTTON More popular than ‘LIKE’ or ‘TWEET’ On brand pages 100x Avg. pin is more viral than a tweet 10 REPINS What the avg. pin receives 6 PAGE VIEWS What the avg. pin drives
  22. 22. GET VISUAL ON G+ 300,000,000 Users 6.9 MINUTES/MONTH Avg. time spent on Google+ 1.5 BILLION Photos uploaded every week 20 MILLION Mobile monthly users 33% OVERALL Growth per year 56% GROWTH In usage for members (Ages 45-54)
  23. 23. GET VISUAL ON INSTAGRAM 150,000,000 Users 257 MINUTES/MONTH Avg. time spent on Instagram 55 MILLION Photos uploaded every day 16 BILLION Total shared photos 1.2 BILLION Likes per day 70% Of users check Instagram daily
  24. 24. PHOTOS & IMAGES GET… 50% More Interaction than other content 10x More Shares than links 7x More Likes
  25. 25. PHOTOS & IMAGES GET… 90% Videos on landing pages Increase page conversion Rates by 94% Posts with Visuals receive 60% of consumers are more likely to click on a business whose images appear in search results More page visits and Engagement than Those without
  26. 26. STAND OUT & GET SEEN
  27. 27. POLL QUESTION Copyright 2014 DealerOn, Inc.
  28. 28. Copyright 2014 DealerOn, Inc. TOOLS & APPS
  29. 29. KEEP IT REAL Real Photos Not just stock from the manufacturer Real Things Cars, parts, people, events Taken by Real People Perfection isn’t important Pro Tip: Check out Starbucks to see how they use real customer photos to drive their brand.
  30. 30. MAKE IT USEFUL
  31. 31. MAKE INFOGRAPHS
  32. 32. MAKE IT FUN!
  33. 33. MAKE IT TRENDING
  34. 34. SOURCES & RESOURCES Copyright 2014 DealerOn, Inc. FREE $10 CREDIT Most images are free, but others are available for only $1
  35. 35. Sugar Spun Marketing Avalaunch Media Blitz Metrics SOURCES & RESOURCES Copyright 2014 DealerOn, Inc.
  36. 36. Focus your efforts on quality content that your audience likes and wants to share. Visuals should be a faster communication of your message. Visual marketing is taking over social media. Use pictures to increase engagement. TAKE AWAYS Copyright 2014 DealerOn, Inc.
  37. 37. www.DealerOn.com
  38. 38. After the presentation, be the first to answer the giveaway question correctly to win this awesome prize! PRIZE ALERT Copyright 2014 DealerOn, Inc. It’s a book Don’t worry, there are pictures.
  39. 39. A link to the recorded webinar will be emailed to you within 24 hours and will also be posted on www.DealerOn.com/webinar CONTACT INFORMATION Copyright 2014 DealerOn, Inc. Kate Frost President of Kate Frost, Inc. kate@katefrostinc.com 407.760.8072 www.facebook.com/KateFrostInc www.twitter.com/KateFrostInc
  40. 40. Copyright 2014 DealerOn, Inc. AFTER THE SHOW After the webinar, please fill out our survey for a chance to win a Google prize!
  41. 41. Jennifer Suzuki President E-Dealer Solutions, Inc. 5 Key Communication Skills That Will Sell More Cars Thursday, April 24, 2014 12pm EST / 9am PST Check out our next webinar Copyright 2014 DealerOn, Inc.
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