Social Networking Discover what MySpace, Twitter, LinkedIn and Facebook can do (or to) your business?

Discover what MySpace, Twitter, LinkedIn and Facebook can do (or to) your business?

Challenges facing marketers today Description of Social Media Business Case for Social Media Getting Started Agenda

Challenges facing marketers today

Description of Social Media

Business Case for Social Media

Getting Started

Communication clutter Typical American is exposed to 5,000 marketing messages a day More Channels available notice 52 remember only 4 Four or five generations in play Varied levels of comfort and cynicism with technology, advertising B2B decision makers B2C customers of clients Our World

Communication clutter

Typical American is exposed to 5,000 marketing messages a day

More Channels available

notice 52

remember only 4

Four or five generations in play

Varied levels of comfort and cynicism with technology, advertising

B2B decision makers

B2C customers of clients

Personal and professional duties on overload Loss of personal wealth/employment Anxious and fearful of future Decisions are more closely scrutinized More research More validation Our World

Personal and professional duties on overload

Loss of personal wealth/employment

Anxious and fearful of future

Decisions are more closely scrutinized

More research

More validation

Voluminous amount of information 1,000,000,000,000 (one trillion) - approximate number of unique URLs in Google’s index Google indexes several billion pages per day 2 Billion Google searches daily Our World

Voluminous amount of information

1,000,000,000,000 (one trillion) - approximate number of unique URLs in Google’s index

Google indexes several billion pages per day

2 Billion Google searches daily

Average CMO in US lasts less than 22 months 19% of what is spent on advertising and marketing fails outright 67% of the spend could get better results without additional expense Results Source: What Sticks by Rex Briggs and Greg Stuart

Average CMO in US lasts less than 22 months

19% of what is spent on advertising and marketing fails outright

67% of the spend could get better results without additional expense

Enter Social Media Innovative uses to reach your audience Helps Demonstrate Thought Leadership Helps Position Your Company Develop promoters/mavens/connectors Helps Assess Changing Needs of Constituents Can Perform Product Research Increase business

Innovative uses to reach your audience

Helps Demonstrate Thought Leadership

Helps Position Your Company

Develop promoters/mavens/connectors

Helps Assess Changing Needs of Constituents

Can Perform Product Research

Increase business

Why It’s Cool Adds a human element (you) to your business or product A way to engage with customers directly but informally It’s relatively simple to execute Helps generate traffic for your website Creates buzz around your website, product or service or brand Creates inbound links to your website for search engine ranking benefit Can build or reinforce credibility in the marketplace Can position you and/or company as a “thought leader” relatively cost effectively

Adds a human element (you) to your business or product

A way to engage with customers directly but informally

It’s relatively simple to execute

Helps generate traffic for your website

Creates buzz around your website, product or service or brand

Creates inbound links to your website for search engine ranking benefit

Can build or reinforce credibility in the marketplace

Can position you and/or company as a “thought leader” relatively cost effectively

Categories Social Networking FaceBook LinkedIn DirectMatches Ryze Crowdvines Social Bookmarking Technorati Propeller Digg Reddit StumbleUpon Content Sharing Hubpages Squidoo EzineArticles Gather Media Sharing GoogleVideo YouTube SlideShare Blog Platforms Wordpress MovableType Blogger RSS Feeds Google Reader

Social Networking

FaceBook

LinkedIn

DirectMatches

Ryze

Crowdvines

Social Bookmarking

Technorati

Propeller

Digg

Reddit

StumbleUpon

Content Sharing

Hubpages

Squidoo

EzineArticles

Gather

Media Sharing

GoogleVideo

YouTube

SlideShare

Blog Platforms

Wordpress

MovableType

Blogger

RSS Feeds

Google Reader

Social Networking Online communities of people who share interests and /or activities The naturally viral nature of these online social networks can be used promote your business. Objectives can include: Developing promoters Product research Public Relations Finding collaborators Developing your brand Positioning yourself, company or product

Online communities of people who share interests and /or activities

The naturally viral nature of these online social networks can be used promote your business.

Objectives can include:

Developing promoters

Product research

Public Relations

Finding collaborators

Developing your brand

Positioning yourself, company or product

How To Use: Define your audience, locate your potential customers, build a social relationship Do Not overtly promote brand or website Think listen and share “ help” with “how to”, “why”, examples, opinions on business topics Try to make connections between something new and something readers may know Be yourself, be human, be humble

Define your audience, locate your potential customers, build a social relationship

Do Not overtly promote brand or website

Think listen and share

“ help” with “how to”, “why”, examples, opinions on business topics

Try to make connections between something new and something readers may know

Be yourself, be human, be humble

Example: http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers&discussionID=8248490&gid=100048&commentID=7351978&trk=view_disc http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers=&gid=1966839&discussionID=8392796&goback=%2Eanh_1966839

http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers&discussionID=8248490&gid=100048&commentID=7351978&trk=view_disc

http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers=&gid=1966839&discussionID=8392796&goback=%2Eanh_1966839

Bookmarking A method for Internet users to share, organize, search and manage web resources Objectives gives users the opportunity to express differing perspectives on information and resources through informal organizational structure Allows like-minded individuals to find one another and create new communities of users that continue to influence Proliferate content Positioning

A method for Internet users to share, organize, search and manage web resources

Objectives

gives users the opportunity to express differing perspectives on information and resources through informal organizational structure

Allows like-minded individuals to find one another and create new communities of users that continue to influence

Proliferate content

Positioning

How to Use Social Bookmarking Select the right sites Target others who will see value in your website content Pay attention to the ones that have higest rankings for best practices Don’t spam – submit things with entertainment, worthy news or opinion, or some sort of draw

Select the right sites

Target others who will see value in your website content

Pay attention to the ones that have higest rankings for best practices

Don’t spam – submit things with entertainment, worthy news or opinion, or some sort of draw

Content Sharing and Media Sharing Sharing Content with others Runs the gamut from pictures of your birthday party to viral marketing videos Objectives Viral brand building Driving traffic to your website Positioning

Sharing Content with others

Runs the gamut from pictures of your birthday party to viral marketing videos

Objectives

Viral brand building

Driving traffic to your website

Positioning

Blog Contraction of the term “weblog” Type of website Includes entries with commentary, descriptions of events, graphics or video For business, use like any other channel Uses: Build Your Personal Brand Position you and company as having expertise Develop a web persona Invite interaction

Contraction of the term “weblog”

Type of website

Includes entries with commentary, descriptions of events, graphics or video

For business, use like any other channel

Uses:

Build Your Personal Brand

Position you and company as having expertise

Develop a web persona

Invite interaction

RSS Fees The RSS, or Really Simple Syndication, used to publish frequently updated works—such as blog entries, news headlines, audio, video in a standardized format Automates research and updating Objectives Personal learning Thought Leadership Positioning

The RSS, or Really Simple Syndication, used to publish frequently updated works—such as blog entries, news headlines, audio, video in a standardized format

Automates research and updating

Objectives

Personal learning

Thought Leadership

Positioning

Social Media Usage Twitter: 23 million unique visitors/day; 3 million tweets/day YouTube: 85 million video views/day Facebook: 300 million active users, 122 million visits/day LinkedIn: 43 million members; 13 million daily avg visits Blogs: 133 million currently indexed by Technorati.

Twitter: 23 million unique visitors/day;

3 million tweets/day

YouTube: 85 million video views/day

Facebook: 300 million active users, 122 million visits/day

LinkedIn: 43 million members; 13 million daily avg visits

Blogs: 133 million currently indexed by Technorati.

Social Media - Objectives Awareness Positioning Multiplicity Reinforcement

Awareness

Positioning

Multiplicity

Reinforcement

LinkedIn Over 47 million members around the world adds members at the rate of about 1 per second Over 50% have management / director / executive titles Executives from all Fortune 500 companies are members. Over 50% of LinkedIn members are business decision makers. Source: How to Make the Most of Your LinkedIn Presence, Mike Frichol on 10/06/2009 07:29

Over 47 million members around the world

adds members at the rate of about 1 per second

Over 50% have management / director / executive titles

Executives from all Fortune 500 companies are members.

Over 50% of LinkedIn members are business decision makers.

Twitter 83% increase in monthly U.S. traffic on Twitter in April, 2009 Unique visitors growing to 17 million from 9.3 million Limit of 140 characters per ‘tweet’ Source: Media metrics agency comScore

83% increase in monthly U.S. traffic on Twitter in April, 2009

Unique visitors growing to 17 million from 9.3 million

Limit of 140 characters per ‘tweet’

Mobile Apps - Geo-location based Branded Apps - Text messaging

Visit: www.LearnToDream-SA.com

Show Me the $$... Figure out your Audience Define Objectives Determine Platform Start small – Pilot Define Metrics Use Metrics Refine

Figure out your Audience

Define Objectives

Determine Platform

Start small – Pilot

Define Metrics

Use Metrics

Refine

Getting Started Read Groundswell by Charlene Li and Josh Bernoff Read the Tipping Point, Malcolm Gladwell Start watching others From all market segments From your own Your clients Join Linked In and become a fan of some key companies Define your strategy and presence Use Google Alerts to follow yourself and others

Read Groundswell by Charlene Li and Josh Bernoff

Read the Tipping Point, Malcolm Gladwell

Start watching others

From all market segments

From your own

Your clients

Join Linked In and become a fan of some key companies

Define your strategy and presence

Use Google Alerts to follow yourself and others

Example: