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Best Practices for Non-Profit Fund Raising
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Best Practices for Non-Profit Fund Raising

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Presented at the University of Richmond Institute on Philanthropy

Presented at the University of Richmond Institute on Philanthropy

Published in Career , Business , News & Politics
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Transcript

  • 1. •••
  • 2. • – – –
  • 3. •••••
  • 4. • – – – The Philanthropic Giving Index (PGI) reveals current trends and future expectations in American philanthropic giving.
  • 5. • • • • • Nonprofit Fundraising Trends 2009 For Release 2/25/09 Conducted and Prepared by: Kevin Johnson
  • 6. •• – – – –
  • 7. • – – –From What Sticks: 19% of all marketing spend fails outright 67% of all marketing spend could achieve increased results without additional spend by modifying tactics.Sources: The DMA Response Rate Study,What Sticks by Rex Briggs and Greg Stuart
  • 8. 5% of dollars• – 95% of Donors – 25% of 70% of dollars dollars 1% of 4% of Donors Donors
  • 9. 10% of dollars• 40% of – dollars 90% of Donors – 9% of – Donors 50% of dollars 1% of Donors
  • 10. • •“As charities seek ways to offset the effects ofthe bad economy and, in many cases, decliningcontributions, they are increasingly resorting tolayoffs, hiring freezes, and other cost-cuttingmeasures”.Philanthropy Today, January 20, 2009
  • 11.
  • 12.
  • 13. •••••••
  • 14. Landing Pages Channels Purls and/or Gurls Capture Information Data Nurture ActivitiesBest Practices
  • 15. Response Rate Learning 20x lift Right Time 10x lift Right Message 5x lift Right Individual 2x lift Personalized 20% liftStatic Personalized Highly Relevant
  • 16. •• –••••
  • 17. • – – – –• –
  • 18. Link to Website Announcement ofDirect Mail PieceTied to othercommunicationtactics
  • 19. •••••••
  • 20. ••
  • 21. ••••
  • 22. Web, print and electronic communication
  • 23. ••
  • 24. •••••
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  • 28. ••••
  • 29. ••• – – – – –
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