Clemson University April 2012 pt 1.pptx

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Presented at Clemson University to the Graphic Communication Majors Inaugural Session of Sales Training for the Print Industry

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Clemson University April 2012 pt 1.pptx

  1. 1. •••••
  2. 2. • – – –••••
  3. 3. •• –
  4. 4. • – • – • • – – Source: Wizard of Ads, Roy H. Williams citing Yankelovich study, USPS Study Delivered to PIA Variable Data Conference, January 2007
  5. 5.
  6. 6. ••• Source: ES Research Group Study
  7. 7. • – – – – – – –
  8. 8. ••••
  9. 9. Relevant Static DM response Over 3x higher averages lessRelevant DM than 2%averages 6.5% Just Personalized
  10. 10. Response Rate Learning 20x lift Right Time 10x lift Right Message 5x lift Right Individual 2x lift Recipient’s Name 20% liftStatic Personalized Highly Relevant
  11. 11. Trackable Capture Messaging Response/Purls Information /Channels Gurls/CurlsData Nurture Revenue Activities Best Practices
  12. 12. • •Profile existing data •Create predictive models Data •Purchase prospect data •Hypothesize and test •Continually learn from response
  13. 13. • Messaging••
  14. 14. Channels••• Sources: eMarketer Multi-tasking Consumers January 2007; DMA Study
  15. 15. ••Source: Source: InfoTrends Study Provides Insight into Multi-Channel Communications Opportunity, January 9, 2009
  16. 16. •••Source: 1 ExactTarget’s 2009 Channel Preference Study, 2:comScore data, Article By Ioanna Opidee 12/28/2011
  17. 17. •••• Source: USPS
  18. 18. •Source: Finding the Right Channel Combination: What Drives Channel Choice,ICOM, a division of Epsilon Targeting
  19. 19. • • •Source: Finding the Right Channel Combination: What Drives Channel Choice,ICOM, a division of Epsilon Targeting
  20. 20. • • • – –Source: Return Path monitored data from its Mailbox Monitor servicefor campaigns conducted from July to December 2011, tracking thedelivery, blocking and filtering rates for more than 1.1 millioncampaigns.
  21. 21. • Trackable Response/ Purls Gurls/Curls –••••••
  22. 22. •Source: 1Frank Hudetz of Solar Communications
  23. 23. Capture• Information• – – –••
  24. 24. •Source: Agile Education Marketing
  25. 25. •• Learning Nurture Activities 20x lift Response Highly Relevant
  26. 26. Source: The Ninety Day Window of Opportunity, BAI Research
  27. 27. • Revenue••••
  28. 28. Source: MIT, Insidesales.com Lead Response Management Study
  29. 29. ••• Best Practices
  30. 30. • – – –• – – –•

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