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Katallaxy overview 060910
Katallaxy overview 060910
Katallaxy overview 060910
Katallaxy overview 060910
Katallaxy overview 060910
Katallaxy overview 060910
Katallaxy overview 060910
Katallaxy overview 060910
Katallaxy overview 060910
Katallaxy overview 060910
Katallaxy overview 060910
Katallaxy overview 060910
Katallaxy overview 060910
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Katallaxy overview 060910

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Katallaxy is a strategic marketing firm. We help companies of all sizes find opportunities in the marketplace, and fulfill those opportunities profitably. The business solutions we deliver reflect our …

Katallaxy is a strategic marketing firm. We help companies of all sizes find opportunities in the marketplace, and fulfill those opportunities profitably. The business solutions we deliver reflect our practical experience, our multi-disciplined approach and our dynamic, entrepreneurial model.
In the end, we help companies commercialize products, drive adoption and usage, and build brands.

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  • 1. (( katallaxy )) what we do june 2010
  • 2. what we’re doing katallaxy is a venture management & marketing firm We help startups and growth companies find opportunities in the marketplace, and fulfill those opportunities profitably. The business solutions we deliver reflect our practical experience, our multi-disciplined approach and our dynamic, entrepreneurial model. In the end, we help companies commercialize products, drive adoption and usage, and build brands. © 2010 katallaxy all rights reserved what we do, june 2010 2
  • 3. what we’re doing venture management + entrepreneurial marketing Doing what’s necessary to drive our clients' businesses forward, helping them win in the market. Delivering practical business solutions that aren't tethered to one tactical discipline or another. Seeking opportunities and new ways of thinking…instead of viewing everything through traditional prisms. Applying the best resources for whatever the client needs. Our Diverse Team = True Client Advocacy © 2010 katallaxy all rights reserved what we do, june 2010 3
  • 4. what we’re doing common startup challenges = delays, expense and risk Limited time, resources and experience Managing increasing market complexity and a world of constant change Executing “Life and Death” business objectives Communicating a compelling Value Proposition that builds interest with your customers, investors and employees. © 2010 katallaxy all rights reserved what we do, june 2010 4
  • 5. what we’re doing katallaxy solutions - adjunct management team partners Leveraging decades of experience in the trenches of new ventures to reduce risk and remove barriers to growth. Closing gaps to drive effective execution and achievement. Developing Strategies and Executing Plans to identify and exploit a winnable Market Position. © 2010 katallaxy all rights reserved what we do, june 2010 5
  • 6. what we’ve done executed dozens of projects for more than Internet & Technology 30 startups & growth companies •Buildproof •Crawdad Tech / Wonkosphere •Element Tank Commercialized technologies - defining and assessing market •JumpBox opportunities and building the products and services to meet •Mission3 them. •N2Bid Helped clients understand their customers' needs. Business Services Found new markets and approaches to help clients reverse flat •Affinity Connection or declining sales. •Next Generation Insurance •The Board Institute Driven differentiation in increasingly commoditized, hyper- competitive markets. Consumer •Crisp Enterprises Managed the constant change that is common in dynamic markets. •Lila Natural Cosmetics •SMSportz Design •Stretch to Win And much more... © 2010 katallaxy all rights reserved what we do, june 2010 6
  • 7. we are multi-disciplined a seasoned outsourced startup team Industry Experience •Business Services •Consumer Goods We are a dynamic team of world class talent with •Design broad skill sets - all with a common passion for •Ecommerce capturing market opportunities. •Entrepreneurship •Internet •Market Research This multi-disciplined approach delivers solutions that •Mobile drive clients' businesses forward - not simply a pretty •Multimedia logo, a brochure, a website, or a campaign. •Public Relations •Retail Our team is made up of entrepreneurs, business and •Social Media consumer brand-builders, analysts, designers, social •Software media mavens and digital experts. •And others © 2010 katallaxy all rights reserved what we do, june 2010 7
  • 8. we are multi-disciplined Managing Partner Slipstream Labs (New Venture Dev) robert wallace Director of Marketing founder & ceo Affinnova (Market Research Software) Specializes in new venture development, entrepreneurial marketing initiatives, consumer Senior Product Manager and business branding, ecommerce and product Internet Venture Works marketing. (Ecommerce) Director, Retail & New Media 15 years of start-up and client-side experience Marketing developing growth strategies, positioning Airwalk (Footwear & Apparel) companies, and bringing products to market. MBA, University of Pittsburgh © 2010 katallaxy all rights reserved what we do, june 2010 8
  • 9. what we can do for you services •Business Planning strategy development •Business/Revenue Modeling The foundation, the direction, the blueprint •Competitive/Market Analysis •Distribution •Messaging brand development •Online/Social Presence Who you are, why you’re better, why you matter, •Packaging and how to drive future sales •Partnerships •Positioning •Pricing execution •Product Marketing Startup Management, Go-to-Market, Customer •Research & Insight Acquisition / Conversion / Retention, Communication & Engagement •Sales Support •And More © 2010 katallaxy all rights reserved what we do, june 2010 9
  • 10. what we can do for you startup marketing programs* petrol diesel strategy •Launch Plan •Launch Plan development •10 hrs Consulting •15 hrs Consulting •Value Prop •Petrol + •Your company is… •Benefits brand •Mission Statement •Reasons to Believe development •Positioning Statement •Media Messaging •Tagline •2 Constituencies •Logo •Brand ID Package •Petrol + •5-page Website & Copy •SEO for Website execution •1 Press Release •2 Press Releases •Social Media Setup & Guide •10 Slide Sales Presentation price •$5,000 •$7,500 *custom programs available © 2010 katallaxy all rights reserved what we do, june 2010 10
  • 11. what we can do for you social media maximization programs* toe in water shallow end deep end strategy •Social Media Audit •Social Media Audit •Social Media Audit •Social Media Mktg Plan •Social Media Mktg Plan •Social Media Mktg Plan development •Toe in Water + •SEO - copy/content/cart •Blog setup and guidelines recommendations & analysis •1 SEO-optimized Press Release •SERPs - monitor search page •Shallow End + execution •Social Network Setup (Facebook, LinkedIn, Twitter) & rankings & recommendations •Custom Execution •Social Media Recruitment friend/follower/connection (contests, sweepstakes, fan building and recommendations promotions) •Blogger Relations •$2,000 strategy dev + setup price •$2,000 strategy dev + setup •$1,500/mo ongoing execution •Let’s Talk •Performance Fee *custom programs available © 2010 katallaxy all rights reserved what we do, june 2010 11
  • 12. do you have an idea? we cultivate, incubate and commercialize ideas - for our clients and for ourselves. "Ideas which have the power to alter the habits of human thought do not •Do you see an opportunity to innovate or to thrill a segment of the marketplace? act on the conscious mind •Do you know what the market requires from your product? alone; they seep through •Is your concept “a hammer in search of a nail?” to those deeper strata •Do you know who your competition is? which are indifferent to logical contradictions. •Do you know how to position yourself in the market? They influence not some •Do you have a complex message that needs to be communicated to multiple constituencies? specific concept, but the •Do you know how to articulate and illustrate your product, total outlook of the mind." service and value to customers and investors? - Arthur Koestler, The Sleepwalkers •Do you know how to package your company and your products to increase adoption, value and profit? © 2010 katallaxy all rights reserved what we do, june 2010 12
  • 13. (( katallaxy )) www.katallaxy.com info@katallaxy.com @katallaxy 480.299.5363

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