Yo, Social Marketing Use Cases 
19 August 2014 
1
Yo, Connect With People 
Yo, the context-based communication app 
was quickly dismissed by many as irrelevant, 
however ma...
Personal First Use Case 
I first connected with my friend and co-worker 
Steve Boersma on Yo. We agreed to Yo each 
other ...
Wait Time Alerts: BWWings 
4 
Image Source: Buffalo Wild Wings Twitter 
Let customers 
know when a 
table is ready or 
the...
Weather Alerts: Rain Hour 
5 
Get a Yo an hour before 
rain hits your location. 
Note: works great, got a 
Yo and it raine...
Influencer Engagement: InstaYo 
6 
Get a Yo when you favorite Instagram 
Image 
Source: 
InstaYo 
Signup 
Page 
users uplo...
Service Availability: Yo CitiBike 
Yo can let you know 
if bikes are available 
at your desired 
station. 
Image 
Source: ...
Product Alerts: CRAIGS YO 
Looking for something? Have Craigslist Yo you when it’s posted. 
© Ignite Social Media – Propri...
Create Functionality: IFTTT 
Make your own Yo recipes 
to create Yo functionality, or 
use existing recipes to have 
Yo ca...
New Content: Wall Street Journal 
© Ignite Social Media – Proprietary and Confidential 10
I’m her dad! 
Who Is This Guy? 
John Andrews: Katadhin on Yo
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Yo social marketing use cases

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A brief look at some of the innovative uses of zero character communications.

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Yo social marketing use cases

  1. 1. Yo, Social Marketing Use Cases 19 August 2014 1
  2. 2. Yo, Connect With People Yo, the context-based communication app was quickly dismissed by many as irrelevant, however many brands are experimenting with smart use cases for the platform. As with all social platforms, many consumers adopt their own uses, some of which are very different than the creator imagined. 2 Image Source: gearcidy.com (C) 2014 Ignite Social Media - Proprietary and Confidential
  3. 3. Personal First Use Case I first connected with my friend and co-worker Steve Boersma on Yo. We agreed to Yo each other when we had our first beer of the day. Considering Steve lives in Detroit, and I’m now residing in Raleigh, this became an easy way to stay personally connected. Image Source: ourstate.com (C) 2014 Ignite Social Media - Proprietary and Confidential 3
  4. 4. Wait Time Alerts: BWWings 4 Image Source: Buffalo Wild Wings Twitter Let customers know when a table is ready or the restaurant no longer has a waiting list. (C) 2014 Ignite Social Media - Proprietary and Confidential
  5. 5. Weather Alerts: Rain Hour 5 Get a Yo an hour before rain hits your location. Note: works great, got a Yo and it rained, check. © Ignite Social Media – Proprietary and Confidential
  6. 6. Influencer Engagement: InstaYo 6 Get a Yo when you favorite Instagram Image Source: InstaYo Signup Page users upload new posts. © Ignite Social Media – Proprietary and Confidential
  7. 7. Service Availability: Yo CitiBike Yo can let you know if bikes are available at your desired station. Image Source: InstaYo Signup Page © Ignite Social Media – Proprietary and Confidential 7
  8. 8. Product Alerts: CRAIGS YO Looking for something? Have Craigslist Yo you when it’s posted. © Ignite Social Media – Proprietary and Confidential 8
  9. 9. Create Functionality: IFTTT Make your own Yo recipes to create Yo functionality, or use existing recipes to have Yo call yourself, turn your lights off, or send a text to a friend. © Ignite Social Media – Proprietary and Confidential 9
  10. 10. New Content: Wall Street Journal © Ignite Social Media – Proprietary and Confidential 10
  11. 11. I’m her dad! Who Is This Guy? John Andrews: Katadhin on Yo
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