• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social Shopper Trends - May 2012
 

Social Shopper Trends - May 2012

on

  • 2,018 views

Social media is rapidly evolving and new platforms are being introduced almost daily it seems. Here's a simple overview of some smart tactics being employed in the marketplace. ...

Social media is rapidly evolving and new platforms are being introduced almost daily it seems. Here's a simple overview of some smart tactics being employed in the marketplace.

All the images are clickable to additional content.

Statistics

Views

Total Views
2,018
Views on SlideShare
1,945
Embed Views
73

Actions

Likes
2
Downloads
25
Comments
0

5 Embeds 73

http://www.tedrubin.com 64
http://feeds.feedburner.com 5
http://tweets.generateuk.co.uk 2
http://tweets.osakabentures.com 1
http://tedrubin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n

Social Shopper Trends - May 2012 Social Shopper Trends - May 2012 Presentation Transcript

  • Social Shopper Trends 11 Thoughts from about the current state of the Emerging Media industry John Andrews (@Katadhin) Collective Bias CEO May 2012
  • Invest Now for a Strategic Advantage First movers in the space will be at a huge competitive advantage as rivals will have to overspend just to get to parity. Additionally, the relationships will have already been established creating a barrier to entry. -Gary Vaynerchuk The Thank-you Economy
  • Mobile Only NetworksFacebook buys Instagram for $1bn, begins focus on mobile only networks.Path and others are capitalizing on this media consumption change.
  • Responsive Location Based ServicesLocation based services are moving away from manual check-ins, retailerswill use them to connect customers that are nearby and help them in-store.
  • Images Are More Important Than WordsPinterest, Instagram and their ilk are driving not only engagement but alsomaking more people content creators.
  • Anything Can be a Media ChannelMedia channels are being created by users around their interests. TED Talksleverage audience passion to deliver on mission of spreading ideas.
  • Video Gets Easier, People Produce MoreVideo is hard. Ask anyone that has run a YouTube contest and not had muchparticipation. As video becomes more of a feature, more is produced.
  • Simple Syndication ContestsConsumer brand creation is a strong engagement driver. Instagram,Pinterest, Twitter etc. make fun contests easy and active vs. passive.
  • Aggregate Content to Build EngagementAggregating content across the digital sphere enables users to easily createcomprehensive media. Uncram, Issuu and Pinterest are leading the way.
  • Syndication + Aggregation = Scale & ReachAggregation of content creates new avenues for syndication. Different mixesof media can be seamlessly broadcast to a variety of audiences.
  • Social ROI Can and Is Being MeasuredGood marketers measure and monitor awareness, consideration, preferenceand loyalty. Advocacy and defenders can be too (and mapped to conversion).
  • Micro-Publisher Content is Engaging Micro-Publishers (bloggers) are creating some amazing content and it’s continually improving. Aggregate common content to provide scale.
  • Micro-Publisher Content is Engaging Micro-Publishers (bloggers) are creating some amazing content and it’s continually improving. Aggregate common content to provide scale.