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Social Shopper Trends      11 Thoughts from about the current state of the                Emerging Media industry John And...
Invest Now for a Strategic Advantage  First movers in the space will be at  a huge competitive advantage as  rivals will h...
Mobile Only NetworksFacebook buys Instagram for $1bn, begins focus on mobile only networks.Path and others are capitalizin...
Responsive Location Based ServicesLocation based services are moving away from manual check-ins, retailerswill use them to...
Images Are More Important Than WordsPinterest, Instagram and their ilk are driving not only engagement but alsomaking more...
Anything Can be a Media ChannelMedia channels are being created by users around their interests. TED Talksleverage audienc...
Video Gets Easier, People Produce MoreVideo is hard. Ask anyone that has run a YouTube contest and not had muchparticipati...
Simple Syndication ContestsConsumer brand creation is a strong engagement driver. Instagram,Pinterest, Twitter etc. make f...
Aggregate Content to Build EngagementAggregating content across the digital sphere enables users to easily createcomprehen...
Syndication + Aggregation = Scale & ReachAggregation of content creates new avenues for syndication. Different mixesof med...
Social ROI Can and Is Being MeasuredGood marketers measure and monitor awareness, consideration, preferenceand loyalty. Ad...
Micro-Publisher Content is Engaging Micro-Publishers (bloggers) are creating some amazing content and it’s continually imp...
Micro-Publisher Content is Engaging Micro-Publishers (bloggers) are creating some amazing content and it’s continually imp...
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Social Shopper Trends - May 2012

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Social media is rapidly evolving and new platforms are being introduced almost daily it seems. Here's a simple overview of some smart tactics being employed in the marketplace.

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Published in: Technology, Business
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  • Transcript of "Social Shopper Trends - May 2012"

    1. 1. Social Shopper Trends 11 Thoughts from about the current state of the Emerging Media industry John Andrews (@Katadhin) Collective Bias CEO May 2012
    2. 2. Invest Now for a Strategic Advantage First movers in the space will be at a huge competitive advantage as rivals will have to overspend just to get to parity. Additionally, the relationships will have already been established creating a barrier to entry. -Gary Vaynerchuk The Thank-you Economy
    3. 3. Mobile Only NetworksFacebook buys Instagram for $1bn, begins focus on mobile only networks.Path and others are capitalizing on this media consumption change.
    4. 4. Responsive Location Based ServicesLocation based services are moving away from manual check-ins, retailerswill use them to connect customers that are nearby and help them in-store.
    5. 5. Images Are More Important Than WordsPinterest, Instagram and their ilk are driving not only engagement but alsomaking more people content creators.
    6. 6. Anything Can be a Media ChannelMedia channels are being created by users around their interests. TED Talksleverage audience passion to deliver on mission of spreading ideas.
    7. 7. Video Gets Easier, People Produce MoreVideo is hard. Ask anyone that has run a YouTube contest and not had muchparticipation. As video becomes more of a feature, more is produced.
    8. 8. Simple Syndication ContestsConsumer brand creation is a strong engagement driver. Instagram,Pinterest, Twitter etc. make fun contests easy and active vs. passive.
    9. 9. Aggregate Content to Build EngagementAggregating content across the digital sphere enables users to easily createcomprehensive media. Uncram, Issuu and Pinterest are leading the way.
    10. 10. Syndication + Aggregation = Scale & ReachAggregation of content creates new avenues for syndication. Different mixesof media can be seamlessly broadcast to a variety of audiences.
    11. 11. Social ROI Can and Is Being MeasuredGood marketers measure and monitor awareness, consideration, preferenceand loyalty. Advocacy and defenders can be too (and mapped to conversion).
    12. 12. Micro-Publisher Content is Engaging Micro-Publishers (bloggers) are creating some amazing content and it’s continually improving. Aggregate common content to provide scale.
    13. 13. Micro-Publisher Content is Engaging Micro-Publishers (bloggers) are creating some amazing content and it’s continually improving. Aggregate common content to provide scale.
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