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NCSU Public Health Social Media Marketing 9 July 2014
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NCSU Public Health Social Media Marketing 9 July 2014


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Overview of Ignite Social Media Carousel model applied for Public Health issue marketing.

Overview of Ignite Social Media Carousel model applied for Public Health issue marketing.

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  • Classically trained marketer – BigCo/Startup
    Hanes Brands, PictureVision, Newell Rubbermaid, Implus, Walmart
    Content Marketing Platform Builder since 2007
    Created Walmart Elevenmoms Program
    Founded Collective Bias – Social Shopper Marketing Company
    CMO of Ignite Social Media
  • Ignite Social Media was created to help brands manage social media engagement. Social Media Marketing is different that traditional forms of marketing in that messaging “to” a mass audience to get a small amount of response is simply ineffective with social platforms. Ignite community managers become active participants in relevant conversations through creation of premium content and regular audience engagement.
  • Successful social engagement involves a “Carousel” approach with an easy to use content center (site, blog, aggregator) powered by content creation, syndication, aggregation and measurement for continual optimization. As an audience grows and is engaged, it becomes part of the overall process.
  • We have two cause marketing clients. Conagra’s Child Hunger Ends Here and Champions for Kids. We work with both organizations to create active audience engagement across social platforms to help engage goals and objectives
  • A key learning is to have a clear and simple call to action. Let fans know what to to and make it easy for them to do so.
  • Help fans get started by creating a “recipe’ for them to follow. For Champions for kids, fans can use step by step instructions to engage their church, school, workplace or organization to leverage the power of crowds. Fans are then encouraged to share their stories via social channels to inspire others to get involved.
  • The core to all social media is great stories. Engaging stories in the form of blog posts, images, even inspiring tweets get people to engage and share.
  • Content can then be aggregated across various platforms to reach people where they are. From Pinterest to Instagram to Facebook and Tumblr, content aggregation grows Share of Voice in targeted conversations. The ease of sharing of these platforms promotes distribution of content and also drive search results from search engines as well as within platforms which is growing as a form of finding information.
  • Social > Media – They key to social success is participating. Follow fans, consume and share their content, engage with them overall and great things happen.
  • Advocates are everywhere, creating content and engaging in conversations that are relevant to your cause. Find them, get to know them, support them.
  • The Golden rule drives social. Share others content as you would like them to share yours.
  • Create a crowd platform for your cause. Reward participants in unique and innovative ways.
  • Track and measure daily. Understand and catalog conversations that are getting engagament. Understand why and expand engaging content production.
  • Transcript

    • 1. NCSU Public Health Social Media Marketing
    • 2. Who is this dude?
    • 3. Founded in 2007 as The Original Social Media Agency ® , Ignite Social Media was created to offer large consumer brands all the benefits of a full service agency dedicated exclusively to social media marketing. Transform the world of marketing through social media source: image source: Ignite Social Media
    • 4. Public Health Social Media Marketing 1. Make it Easy to Get Involved 2. Tell Great Stories 3. Aggregate Content 4. Syndicate Content 5. Participate in Conversations 6. Engage Fans As Additional Content Sources 7. Crowdsourcing 8. Measure & Optimize
    • 5. Ignite Social Media Cause Marketing Experience
    • 6. Have a Clear Call to Action
    • 7. Create a Recipe
    • 8. Tell Great Stories
    • 9. Aggregate Content
    • 10. Syndicate Content
    • 11. Participate in Conversations
    • 12. Identify Advocates
    • 13. Engage Fans to Become Content Producers
    • 14. Crowdsourcing
    • 15. Measure & Optimize