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Consumer behavior trends 2013
Consumer behavior trends 2013
Consumer behavior trends 2013
Consumer behavior trends 2013
Consumer behavior trends 2013
Consumer behavior trends 2013
Consumer behavior trends 2013
Consumer behavior trends 2013
Consumer behavior trends 2013
Consumer behavior trends 2013
Consumer behavior trends 2013
Consumer behavior trends 2013
Consumer behavior trends 2013
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Consumer behavior trends 2013

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Crowdsource presentation created for University of Arkansas Consumer behavior class presentations.

Crowdsource presentation created for University of Arkansas Consumer behavior class presentations.

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  • 1. Consumer Behavior Trends by John Andrews, CEO Collective Bias University of Arkansas Tom Jensen’s Consumer Behavior Classes 2 October 2012 1Wednesday, October 3, 12
  • 2. 8 Consumer Behavior Trends to Watch for 2013 Consumers are changing. This is nothing new, in fact, it’s a reliable constant. This presentation was 1. Showrooming completed by simply asking some industry watchers their thoughts 2. Multi-screen via crowdsourcing. 3. Hyper-converting 4. Mealtime Whatever Three platforms were used 5. Stories Win including Twitter, Facebook 6. Mobile Something (conversation started by Ted Rubin and Social Fabric, a private 7. Make it Yourself influencer network operated by 8. Personal Proximity Collective Bias. All ideas are sourced to their originator (like I could come up with these). 2Wednesday, October 3, 12
  • 3. Showrooming People visit retailers to look at the goods and then, buy them online. New formats like Pish Posh Baby will take advantage of this trend. source: Me, visit to Pish Posh Baby store in Jackson, NJ 3Wednesday, October 3, 12
  • 4. Second, Third, Multi-screening! Watching TV is done with not one but multiple screens. Content interaction/ distraction is part of the media consumption experience source: Nick Ayres, @nickjayres via twitter crowdsource 4Wednesday, October 3, 12
  • 5. Hyper-converting Advertisers will move closer to the point of conversion. Platforms like Jingit will make converting exactly the right customer possible. source:Tonia L, thegunnysack.com via Social FabricTM crowdsource 5Wednesday, October 3, 12
  • 6. Breakfast/Lunch/Dinner Whatever! My 4:30 Linner at Arsaga’s, Fayetteville, AR Traditional mealtimes are vanishing. We eat, well, when we eat. Food will adapt to this trend from a POV of convenience, health and cost. source: Sarea Clark, @kidto3moms via twitter crowdsource 6Wednesday, October 3, 12
  • 7. The Moral is the Story source: Wikipedia - The Boyhood of Raleigh by Sir John Everett Millais, oil on canvas, 1870. A seafarer tells the young Sir Walter Raleigh and his brother the story of what happened out at sea In a social world, brands with stories become the modern day heroes. Think Apple, Porsche, Starbucks,Virgin America, Warby Parker. source: Samantha Klein, via Facebook crowdsource 7Wednesday, October 3, 12
  • 8. Mobile Something Cypher Entertainment Augmented Reality Shopping Application Our phones have become trusted companions. We’re increasingly using them all along to path to purchase to browse, compare, rate and buy. source: Sarea Clark, @kidto3moms via twitter outsource 8Wednesday, October 3, 12
  • 9. Mobile Something Cypher Entertainment Augmented Reality Shopping Application Our phones have become trusted companions. We’re increasingly using them all along to path to purchase to browse, compare, rate and buy. source: Sarea Clark, @kidto3moms via twitter outsource 8Wednesday, October 3, 12
  • 10. MIY Make it Yourself has been emerging trend the past few years. Driven in part by the economy, it includes everything from babyfood to detergent. source: Ron Robinson, via Facebook Crowdsource 9Wednesday, October 3, 12
  • 11. Personal Proximity Square facial recognition POS The convergence of mobile, in-store digital and payment systems creates new opportunities for retail connectivity and personalization. source: UofA Classroom Crowdsource 10Wednesday, October 3, 12
  • 12. Thank-you Many thanks for the participation of Professor Tom Jensen’s Consumer behavior classes! Crowdsourcing Champs! source: UofA Classroom Crowdsource 11Wednesday, October 3, 12
  • 13. About Collective Bias Collective Bias is a content marketing company that weaves organic social content into real-life stories to create millions of impressions, drive organic SEO and ultimately sales for brands and retailers like Starbucks, Nestlé, Elmers and Walgreens. Collective Bias Social Fabric® community made up of social shopper influencers with a reach of over 40 MM produces more meaningful media than any other traditional vehicle to date. 12Wednesday, October 3, 12

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