1. Mobile version of web site
or
native mobile application:
what to choose?

2. Where and how are smart phones
being used?
http://socialmedia.md/

3. Creation of
mobile version of your web site

4. Mobile version
of your web site
Pros: Contras:
2.Easy content update 1. Access to the
Internet is necessary
3.Reducing of development
costs.
3. Easy to find in the Internet
4. Shorter time to market

5. Creation of
native mobile application:

6. Native mobile application:
Pros: Contras:
1. Ensuring of performance and 1. Development and
convenience; promotion costs.
2. Offline access;
3. Improving of your company’s
image;
4. Additional earnings;
5. Wide functionality;
6. Proven, credible ways of
distributing like App Store;
7. Security.

7. Main reasons for choosing mobile
version of web site
Web site
• suits best for chosen model of business
management and promotion;
• complies with company’s own technological
expertise (HTML is mastered better than C + + or
Objective C).

8. Main reasons for choosing native
mobile applications
Native mobile application
• complies with company’s own technological
expertise (Java, C++ and/or Objective C are
mastered better than HTML);
• uses makes creating of an excellent;
• contains relevant content (e.g. an interactive game);
• performs complex calculations (bank payments,
etc.).

9. Main reasons for developing both
mobile version of web site
and native mobile application
• Opportunity to develop both options;
• Desire to test what works best;
• Expansion of contacts with users;
• Other (order of company management, integrated
solution).

10. What should you choose?
The final choice depends on
what kind of product you offer.

11. • If your goals are firstly focused on marketing,
• if you offer timely and quickly updated information,
• if you want to be easily found through search
engines,
• if you want to save your money,
a logical choice is
the mobile version of your web site.

12. If your goals are
• communication and interaction with users,
• creating an application working like a computer
program,
• ensuring an instant access to information about your
company, regardless of accessibility of the Internet,
• creation of a creative and catchy user interface,
native mobile application
will be of great use for you.

13. Useful tips for last:
If most people find you through search results, it is
better to create a mobile version of your web site.
If you already have a vast audience, you’d better
develop native mobile application extending the
functionality of your website.

14. The best option is:
• starting with mobile version of web site,
• finding out places where users are most
active,
• creating a native mobile application based
on this information.

15. The choice is yours!