Twitter 101#Cornucopia #Of #Awesomeness
What is it?
An online social networking & microblogging service that enables users to send and read short 140-
character m...
Why bother?
To Microblog.
Ask questions.
Stay on top of news.
Get quick answers.
Stay informed on people & companies.
It’s...
Record-breaking tweet!
Twitter 101
At the Oscars, Ellen gathered Bradley
Cooper, Jennifer Lawrence, Lupita
Nyong'o, Brad P...
One story that broke on Twitter first:
Plane crash in NY.
How?
In Jan 2009, an onlooker witnessed a plane crash on the Hud...
The nitty-gritty.
Twitter 101
Twitter 101 Click to compose a tweet.
Click to control your settings (incl. privacy.)
Click to send/receive direct message...
Twitter 101
Click to see your photos/videos.
Click to see your tweets.
Click to see the people you follow.
Click to see yo...
Twitter 101
Recommended photo dimensions for profile pictures is 400x400 pixels.
Twitter accepts the following formats: JP...
Twitter 101
Key to a great profile?
Be authentic. Be yourself.
Catfish (defined by Urban Dictionary): A catfish is someone...
Twitter 101
Customize your profile with a theme, background image & colour.
Don’t forget to save!
Twitter 101
Compose your tweet. It
can be 140 characters. If
you want to directly
connect with someone,
use the “@” sign (...
Twitter 101
‘Hashtag’ = #
https://www.youtube.com/watch?v=Kwq_GraOC9E
Jimmy Fallon & Jonah Hill having a Twitter
conversat...
Twitter 101
Go to your profile. Locate a tweet you
would like to pin to the top (meaning that it
doesn’t get lost in your ...
Twitter 101 Control your privacy & security
by clicking the settings & help
button. In the drop down, click
“settings.”
Twitter 101
Control your security like Login verification, as
well as privacy like who can tag you in photos,
see your twe...
Twitter 101
Control your email notifications, like only
receiving one email update per day OR getting
updates every time s...
Twitter 101
Control your web notifications on your profile, so that you’re either
notified (or not) when people interact w...
Twitter 101
Who should I ?
Make lists of your personal interests,
hobbies, people & work/career
interests.
Twitter will al...
Twitter 101
Interested in a certain topic or
person? Perform a “Hashtag
Search.”
In the search box at the top of your
twit...
Twitter 101
You will get a list like this.
Use the “+Follow” button to follow people and
companies that interest you.
Howe...
Twitter 101
You can get as specific as you want & twitter
will bring up as much relevant content as
possible.
Twitter 101
Twitter 101
In real-time, Twitter will let you know exactly
who is interacting with you via the notifications
section of t...
Twitter 101
On the home page, you will see tweets from all
the organizations and people you follow.
You can reply.
You can...
Twitter 101
The “MORE” button.
The “MORE” button allows
you to do all of this.
Twitter 101
You will notice that once you start
following many people/organizations that
your home feed will become crowde...
Twitter 101 STEP 1: Click “Create a new List.”
STEP 2: You will be prompted to fill
it out. Completely. Use hashtags &
key...
Remember: “think before, you think, before you tweet!”
Twitter 101
INTERESTING FACT:
Dec 2011
A false report declared that...
NEED HELP?
E: kmacaulay@rogersinsurance.ca
https://www.facebook.com/rogersinsuranceltd
https://twitter.com/expertbrokers
h...
Upcoming SlideShare
Loading in...5
×

Twitter 101 for Insurance Brokers

226

Published on

This is a Twitter handout meant for insurance professionals using social media. It is a step-by-step guide with coaching on how to set up your profile, best practices Twitter language like "mentions" "tweets" "hashtags" as well as real-life stories.

Published in: Social Media, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
226
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
7
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Twitter 101 for Insurance Brokers

  1. 1. Twitter 101#Cornucopia #Of #Awesomeness
  2. 2. What is it? An online social networking & microblogging service that enables users to send and read short 140- character messages, referred to as "tweets.” According to founders it’s, “To give everyone the power to create and share ideas and information instantly, without barriers.” Twitter 101 FACTS: • HQ in San Francisco • Founded by Jack Dorsey, Evan Williams, Biz Stone & Noah Glass (July 2006) • 255 million monthly active users • 500 million tweets are sent per day • 78% of accounts are outside of the USA • Twitter supports 35+ languages • Average number of Followers per Twitter User: 208 • Average number of Tweets per user: 307 Sources: Twitter
  3. 3. Why bother? To Microblog. Ask questions. Stay on top of news. Get quick answers. Stay informed on people & companies. It’s entertaining. Twitter 101
  4. 4. Record-breaking tweet! Twitter 101 At the Oscars, Ellen gathered Bradley Cooper, Jennifer Lawrence, Lupita Nyong'o, Brad Pitt, Angelina Jolie, Meryl Streep, Jared Leto and Kevin Spacey, she took a selfie & tweeted: “ 3.4 million retweets. 2 million favourites.
  5. 5. One story that broke on Twitter first: Plane crash in NY. How? In Jan 2009, an onlooker witnessed a plane crash on the Hudson. Ahead of major news networks he tweeted: “I just watched a plane crash on the Hudson.” Twitter 101 Why do we care? Twitter has enabled people to see what life is like from around the world. From Lieutenant Colonel Dougie Graham tweeting from Afghanistan to Commander Chris Hadfield tweeting from space.
  6. 6. The nitty-gritty. Twitter 101
  7. 7. Twitter 101 Click to compose a tweet. Click to control your settings (incl. privacy.) Click to send/receive direct messages. Click to see your own profile. Click to see a news feed tailored to you. Click to stay on top of notifications & mentions. Click to see posts from the people you follow.
  8. 8. Twitter 101 Click to see your photos/videos. Click to see your tweets. Click to see the people you follow. Click to see your followers. Click to see your favourite tweets.
  9. 9. Twitter 101 Recommended photo dimensions for profile pictures is 400x400 pixels. Twitter accepts the following formats: JPG, GIF or PNG Recommended photo dimensions for header pictures is 1500x1500 pixels. Twitter accepts the following formats: JPG, GIF or PNG Update your name. Update your location. Update your website. Fill out your bio with 160 characters or less.
  10. 10. Twitter 101 Key to a great profile? Be authentic. Be yourself. Catfish (defined by Urban Dictionary): A catfish is someone who assumes a false identity on the Internet using various platforms including but not limited to Facebook, Twitter, and Instagram.
  11. 11. Twitter 101 Customize your profile with a theme, background image & colour. Don’t forget to save!
  12. 12. Twitter 101 Compose your tweet. It can be 140 characters. If you want to directly connect with someone, use the “@” sign (a.k.a.: their “handle”) We have composed a tweet directly relating to @HullCalgary We’ve also used the hashtag (#) for #YYC Click this button (upper right corner) to compose a tweet.
  13. 13. Twitter 101 ‘Hashtag’ = # https://www.youtube.com/watch?v=Kwq_GraOC9E Jimmy Fallon & Jonah Hill having a Twitter conversation in real life. #NailedIt #Swish #ForTheWin
  14. 14. Twitter 101 Go to your profile. Locate a tweet you would like to pin to the top (meaning that it doesn’t get lost in your feed despite time- lapse.)
  15. 15. Twitter 101 Control your privacy & security by clicking the settings & help button. In the drop down, click “settings.”
  16. 16. Twitter 101 Control your security like Login verification, as well as privacy like who can tag you in photos, see your tweets, etc. Update your password.
  17. 17. Twitter 101 Control your email notifications, like only receiving one email update per day OR getting updates every time something happens on your profile. (e.g.: mentions)
  18. 18. Twitter 101 Control your web notifications on your profile, so that you’re either notified (or not) when people interact with you on Twitter.
  19. 19. Twitter 101 Who should I ? Make lists of your personal interests, hobbies, people & work/career interests. Twitter will also prompt you with their recommendations of who you should follow based on your interests.
  20. 20. Twitter 101 Interested in a certain topic or person? Perform a “Hashtag Search.” In the search box at the top of your twitter profile, type in the word you would like to search for. A list will populate for both people and tweets.
  21. 21. Twitter 101 You will get a list like this. Use the “+Follow” button to follow people and companies that interest you. However, if you want to be more specific, you can use the Advanced Search function.
  22. 22. Twitter 101 You can get as specific as you want & twitter will bring up as much relevant content as possible.
  23. 23. Twitter 101
  24. 24. Twitter 101 In real-time, Twitter will let you know exactly who is interacting with you via the notifications section of the site. By selecting “mentions” you can see who has used the “@” sign to engage with you. (e.g.: @HullCalgary has replied and retweeted.
  25. 25. Twitter 101 On the home page, you will see tweets from all the organizations and people you follow. You can reply. You can retweet. You can favourite. You can email, embed, mute the person/org.
  26. 26. Twitter 101 The “MORE” button. The “MORE” button allows you to do all of this.
  27. 27. Twitter 101 You will notice that once you start following many people/organizations that your home feed will become crowded & loud. That’s why “lists” become important (so you don’t miss the tweets and information you really want to know!)
  28. 28. Twitter 101 STEP 1: Click “Create a new List.” STEP 2: You will be prompted to fill it out. Completely. Use hashtags & keywords. STEP 3: Search for people/organizations. STEP 4: Add to your list.
  29. 29. Remember: “think before, you think, before you tweet!” Twitter 101 INTERESTING FACT: Dec 2011 A false report declared that Bon Jovi was dead. He then tweeted a photo to show that he was still very much alive!
  30. 30. NEED HELP? E: kmacaulay@rogersinsurance.ca https://www.facebook.com/rogersinsuranceltd https://twitter.com/expertbrokers http://www.linkedin.com/company/rogers-insurance https://www.youtube.com/expertbrokers Twitter 101
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×