Building your profile on LinkedIn: A step-by-step guide with screenshots

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Social Media sites can be overwhelming, that's why this guide was developed by Kat Macaulay at Rogers Insurance. It walks you through the basics of setting up your profile, with some tips on optimization. Stay tuned for more in-depth guides!

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Building your profile on LinkedIn: A step-by-step guide with screenshots

  1. 1. LinkedIn more than a resume. +
  2. 2. LinkedIn +
  3. 3. Guide: LinkedIn What is it? Social Network with 277+ Million users world-wide It’s the highest lead generating site. Period. 277% more effective for lead generation than Facebook & Twitter. But LinkedIn is kind of like a trade show; you don’t overshare.
  4. 4. LinkedIn HOW? People do business with people they know, like and trust. Be transparent. Be inclusive. Be authentic. Be client-driven. Step into the circle of trust.
  5. 5. LinkedIn WHY? People are not just demographics anymore. Kids today know their way around iPads, iPhones and pretty much every tech-related gadget you can imagine. Tomorrow’s consumers are today’s digital prodigies. Millenials outnumber boomers. [Insurance Tech] They wield $350B in direct spending power. And at least 96% have joined a social media networking site. They think for themselves (except hipsters who ironically hate and/or like depending on how cool they think it may/may not be.) They only care what their friends think and do. Meet them on their turf.
  6. 6. LinkedIn more conversations; more listening. Sign up for LinkedIn. If you need help, ask Kat.
  7. 7. LinkedIn more conversations; more listening. Give clients the opportunity to be as proud of the company as you are. Complete your profile in its entirety. Whatever the account, make sure you add a photo (yes, having a photo is important; people are SEVEN times more likely to check out your profile if you have a photo!) and fill out each field (skills, experience, education.) Aim to become a LinkedIn “All-star.”
  8. 8. LinkedIn more conversations; more listening. Give clients the opportunity to be as proud of the company as you are. Spend ten minutes a day on LinkedIn. This means looking for new contacts, clients, updating your profile, sharing industry and business news/information. Look at what others are doing online; share & engage.
  9. 9. LinkedIn more conversations; more listening. Give clients the opportunity to be as proud of the company as you are. Share relevant content in your network. Think about it, most people are using LinkedIn for professional reasons: connect, stay up-to-speed on industry news & dialogue. Only share information that is business/industry relevant – this is not the place for a status update on what you ate for breakfast (that’s Twitter.)
  10. 10. LinkedIn more conversations; more listening. Give clients the opportunity to be as proud of the company as you are. Aim to be visible & valuable. Look to answer questions posed on discussion pages. E.g.: our company is looking to switch providers, does anyone have recommendations? Engage, share information, build your reputation, establish yourself as an expert and become a credible source on your industry.
  11. 11. LinkedIn creating & optimizing your profile http://www.linkedin.com Once you sign up, check your email for a confirmation from LinkedIn. Click & go to the site.
  12. 12. LinkedIn creating & optimizing your profile First, edit your profile. Tip: Have your resume handy to copy & paste descriptions.
  13. 13. LinkedIn creating & optimizing your profile Click the “edit” link. Add full name & photo. Personalize your headline. Fill out all FIVE (5) sections; and relevant sub-sections. Sections: Background Recommendations Connections Groups Following Sub-Sections: Summary Experience Skills/Expertise Education Certificates etc.
  14. 14. LinkedIn creating & optimizing your profile Fill out the summary. This is an opportunity to showcase the “big” picture of who you are: work experience, volunteerism, community involvement & extracurricular activity (but not what you ate for Supper last night or a bad date you recently went on.) At any time, one each section (Summary, Experience, Education etc., you can edit!)
  15. 15. LinkedIn creating & optimizing your profile Fill out your experience by using the “+ Add a position”. This means any jobs or skills relative to the industry you currently work within. It’s best to showcase the last three (3) positions rather than filling out 5-1015 + years of jobs. Tip: Be as specific as you want. The more rich your profile is with “keywords” relative to your industry, the higher the SEO value. SEO (search engine optimization) – basically, how easily you are to find.
  16. 16. LinkedIn creating & optimizing your profile Fill out your education. This includes any Relevant school (e.g.: Insurance Institute of Canada etc.)
  17. 17. LinkedIn creating & optimizing your profile Ask for recommendations. People do business with people they know, like and trust. Also, when they have a good reputation within their respective industry Or community. Only 14% of people trust advertisements, but 78% trust the recommendations of other consumers.
  18. 18. LinkedIn creating & optimizing your profile Get endorsed for skills & expertise! What if someone endorses me for a skill they wouldn’t have direct knowledge of? Click edit at the top of your profile. Then scroll to the Endorsement area. Click “edit” again and then “Manage Endorsements” – this is where you can edit who endorses you.
  19. 19. LinkedIn creating & optimizing your profile Get your vanity URL. Go to accounts & Settings. Choose Privacy & Settings
  20. 20. LinkedIn creating & optimizing your profile Get your vanity URL. Go to accounts & Settings. Choose Privacy & Settings Next screen, choose Edit your public profile Type in your name e.g.: www.linkedin.com/in/katmacaulay
  21. 21. LinkedIn creating & optimizing your profile • • • • • Edit who can see your connections. Go to accounts & Settings. Choose Privacy & Settings. Click “select who can see connections..” Choose either “only you” or “connections” ***People will always be able to see shared connections
  22. 22. LinkedIn creating & optimizing your profile Add social networks like Twitter.
  23. 23. LinkedIn creating & optimizing your profile Want to edit your job title but don’t want to broadcast to everyone? Easy. You can turn off your broadcast settings from your privacy tab (highlighted.) Hover over your picture and click on privacy & settings. Then click on Turn on/off activity broadcasts.
  24. 24. LinkedIn creating & optimizing your profile Once your profile is filled out, LinkedIn will prompt for other Ways to optimize it. Click “Improve Profile” and they walk you through other profile additions. You can see how your profile is stacking Up on the right side of the screen, by “profile strength”
  25. 25. LinkedIn more conversations; more listening. NEED HELP? E: kmacaulay@rogersinsurance.ca https://www.facebook.com/rogersinsuranceltd https://twitter.com/expertbrokers http://www.linkedin.com/company/rogers-insurance https://www.youtube.com/expertbrokers

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