Your SlideShare is downloading. ×
0
LinkedIn and Insurance: Social Selling
LinkedIn and Insurance: Social Selling
LinkedIn and Insurance: Social Selling
LinkedIn and Insurance: Social Selling
LinkedIn and Insurance: Social Selling
LinkedIn and Insurance: Social Selling
LinkedIn and Insurance: Social Selling
LinkedIn and Insurance: Social Selling
LinkedIn and Insurance: Social Selling
LinkedIn and Insurance: Social Selling
LinkedIn and Insurance: Social Selling
LinkedIn and Insurance: Social Selling
LinkedIn and Insurance: Social Selling
LinkedIn and Insurance: Social Selling
LinkedIn and Insurance: Social Selling
LinkedIn and Insurance: Social Selling
LinkedIn and Insurance: Social Selling
LinkedIn and Insurance: Social Selling
LinkedIn and Insurance: Social Selling
LinkedIn and Insurance: Social Selling
LinkedIn and Insurance: Social Selling
LinkedIn and Insurance: Social Selling
LinkedIn and Insurance: Social Selling
LinkedIn and Insurance: Social Selling
LinkedIn and Insurance: Social Selling
LinkedIn and Insurance: Social Selling
LinkedIn and Insurance: Social Selling
LinkedIn and Insurance: Social Selling
LinkedIn and Insurance: Social Selling
LinkedIn and Insurance: Social Selling
LinkedIn and Insurance: Social Selling
LinkedIn and Insurance: Social Selling
LinkedIn and Insurance: Social Selling
LinkedIn and Insurance: Social Selling
LinkedIn and Insurance: Social Selling
LinkedIn and Insurance: Social Selling
LinkedIn and Insurance: Social Selling
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

LinkedIn and Insurance: Social Selling

271

Published on

LinkedIn can be overwhelming. How much do I share? Where do I put this information and that? What kind of picture should I use? Why do I need endorsements and recommendations. …

LinkedIn can be overwhelming. How much do I share? Where do I put this information and that? What kind of picture should I use? Why do I need endorsements and recommendations.

But if you're a professional (especially in insurance) you're going to want to hop onto LinkedIn.

WHY:

More than 277 million members in over 200 countries and territories.
Professionals are signing up to join LinkedIn at a rate of more than two new members per second.
There are over 30 million students and recent college graduates on LinkedIn. They are LinkedIn's fastest-growing demographic.
LinkedIn counts executives from all 2013 Fortune 500 companies as members; its corporate talent solutions are used by 90 of the Fortune 100 companies.
LinkedIn members did over 5.7 billion professionally-oriented searches on the platform in 2012.
More than 3 million companies have LinkedIn Company Pages.
LinkedIn members are sharing insights and knowledge in more than 2.1 million LinkedIn Groups.

Published in: Economy & Finance
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
271
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
12
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. LinkedIn more than a resume. +
  • 2. LinkedIn +
  • 3. Guide: LinkedIn What is it? Social Network with 277+ Million users world-wide It’s the highest lead generating site. Period. 277% more effective for lead generation than Facebook & Twitter. But LinkedIn is kind of like a trade show; you don’t overshare.
  • 4. LinkedIn more conversations; more listening. WHY? Because other companies are out there and they’re doing it, but we can do it better. It’s a chance to listen to conversations happening about the industry (even the company) that are happening online. It’s free. It’s easy. Because you can learn more about your client, understand their needs, concerns and barriers. It will give you the opportunity to serve them better. Become a brand ambassador for the company. Because 80% of insurers are using social media. Generate leads. Build Loyalty to you & the company.
  • 5. LinkedIn HOW? People do business with people they know, like and trust. Be transparent. Be inclusive. Be authentic. Be client-driven. Step into the circle of trust.
  • 6. LinkedIn HOW? People are not just demographics anymore. Kids today know their way around iPads, iPhones and pretty much every tech-related gadget you can imagine. Tomorrow’s consumers are today’s digital prodigies. Millenials outnumber boomers. [Insurance Tech] They wield $350B in direct spending power. And at least 96% have joined a social media networking site. They think for themselves (except hipsters who ironically hate and/or like depending on how cool they think it may/may not be.) They only care what their friends think and do. Meet them on their turf.
  • 7. LinkedIn more conversations; more listening. Know your ideal prospect. Not literally, of course. But have an understanding of the type of demographic you’re seeking (small vs. large business; executives or managers etc.)
  • 8. LinkedIn more conversations; more listening. Sign up for LinkedIn. If you need help, ask Kat.
  • 9. LinkedIn more conversations; more listening. Give clients the opportunity to be as proud of the company as you are. Complete your profile in its entirety. Whatever the account, make sure you add a photo (yes, having a photo is important; people are SEVEN times more likely to check out your profile if you have a photo!) and fill out each field (skills, experience, education.) Aim to become a LinkedIn “All-star.”
  • 10. LinkedIn more conversations; more listening. Give clients the opportunity to be as proud of the company as you are. Use “Advanced” Search. By using this tool you can narrow down your search to your ideal prospect.
  • 11. LinkedIn more conversations; more listening. Give clients the opportunity to be as proud of the company as you are. Join LinkedIn groups. Depending on your goal, focus your energy on joining groups where you’ll get in front of the right people, who can share knowledge & expertise (For Sales: you want to be where the prospect company’s CFOs, CEOs and executive leadership like executive coaching groups etc.)
  • 12. LinkedIn more conversations; more listening. Give clients the opportunity to be as proud of the company as you are. Follow relevant people, companies & groups. This will help you cast your net further. E.g.: Follow the companies you would ideally like to do business with.
  • 13. LinkedIn more conversations; more listening. Give clients the opportunity to be as proud of the company as you are. Send personalized messages. Don’t use the regular LinkedIn blurb to connect, customize it and reach out to prospects using the “get introduced” tool.
  • 14. LinkedIn more conversations; more listening. Give clients the opportunity to be as proud of the company as you are. Spend ten minutes a day on LinkedIn. This means looking for new contacts, clients, updating your profile, sharing industry and business news/information. Look at what others are doing online; share & engage.
  • 15. LinkedIn more conversations; more listening. Give clients the opportunity to be as proud of the company as you are. Share relevant content in your network. Think about it, most people are using LinkedIn for professional reasons: connect, stay up-tospeed on industry news & dialogue. Only share information that is business/industry relevant – this is not the place for a status update on what you ate for breakfast (that’s Twitter.)
  • 16. LinkedIn more conversations; more listening. Give clients the opportunity to be as proud of the company as you are. Aim to be visible & valuable. Look to answer questions posed on discussion pages. E.g.: our company is looking to switch providers, does anyone have recommendations? Engage, share information, build your reputation, establish yourself as an expert and become a credible source on your industry.
  • 17. LinkedIn more conversations; more listening. Give clients the opportunity to be as proud of the company as you are. Don’t let competition beat you to this turf. Look, this is a competitive industry. To be successful takes a lot of time, energy and thick skin. LinkedIn is a compliment to traditional means of networking. Give it a try!
  • 18. LinkedIn creating & optimizing your profile http://www.linkedin.com Once you sign up, check your email for a confirmation from LinkedIn. Click & go to the site.
  • 19. LinkedIn creating & optimizing your profile First, edit your profile. Tip: Have your resume handy to copy & paste descriptions.
  • 20. LinkedIn creating & optimizing your profile Click the “edit” link. Add full name & photo. Personalize your headline. Fill out all FIVE (5) sections; and relevant sub-sections. Sections: Background Recommendations Connections Groups Following Sub-Sections: Summary Experience Skills/Expertise Education Certificates etc.
  • 21. LinkedIn creating & optimizing your profile Fill out the summary. This is an opportunity to showcase the “big” picture of who you are: work experience, volunteerism, community involvement & extracurricular activity (but not what you ate for Supper last night or a bad date you recently went on.) At any time, one each section (Summary, Experience, Education etc., you can edit!)
  • 22. LinkedIn creating & optimizing your profile Fill out your experience by using the “+ Add a position”. This means any jobs or skills relative to the industry you currently work within. It’s best to showcase the last three (3) positions rather than filling out 5-1015 + years of jobs. Tip: Be as specific as you want. The more rich your profile is with “keywords” relative to your industry, the higher the SEO value. SEO (search engine optimization) – basically, how easily you are to find. Feel free to use the LinkedIn boilerplate, available in the social media folder, found on the J-drive.
  • 23. LinkedIn creating & optimizing your profile Fill out your education. This includes any Relevant school (e.g.: Insurance Institute of Canada etc.)
  • 24. LinkedIn creating & optimizing your profile Ask for recommendations. People do business with people who have a good reputation and have built trust within their respective industry/community. Only 14% of people trust advertisements, but 78% trust the recommendations of other consumers.
  • 25. LinkedIn creating & optimizing your profile Get endorsed for skills & expertise!
  • 26. LinkedIn creating & optimizing your profile Get your vanity URL. Go to accounts & Settings. Choose Privacy & Settings
  • 27. LinkedIn creating & optimizing your profile Get your vanity URL. Go to accounts & Settings. Choose Privacy & Settings Next screen, choose Edit your public profile Type in your name e.g.: www.linkedin.com/in/katmacaulay
  • 28. LinkedIn creating & optimizing your profile • • • • • Edit who can see your connections. Go to accounts & Settings. Choose Privacy & Settings. Click “select who can see connections..” Choose either “only you” or “connections” ***People will always be able to see shared connections
  • 29. LinkedIn creating & optimizing your profile Once your profile is filled out, LinkedIn will prompt for other Ways to optimize it. Click “Improve Profile” and they walk you through other profile additions. You can see how your profile is stack Up on the right side of the screen, by “profile strength”
  • 30. LinkedIn creating & optimizing your profile Add social networks like Twitter.
  • 31. LinkedIn creating & optimizing your profile • • • Identify your ideal prospect. Join the groups they are in. Engage by adding value.
  • 32. LinkedIn creating & optimizing your profile • • • Identify your ideal prospect. Use advanced search. LinkedIn allows you to get specific: Location, Industry, Seniority, Company size. E.g.: CFO AND OIL
  • 33. LinkedIn creating & optimizing your profile • Not a first-degree connection, no problem. Get introduced.
  • 34. LinkedIn creating & optimizing your profile Then what?
  • 35. LinkedIn creating & optimizing your profile See what your competition is up to.
  • 36. creating & optimizing your profile
  • 37. LinkedIn more conversations; more listening. NEED HELP? E: kmacaulay@rogersinsurance.ca https://www.facebook.com/rogersinsuranceltd https://twitter.com/expertbrokers http://www.linkedin.com/company/rogers-insurance https://www.youtube.com/expertbrokers

×