C:\Documents And Settings\Kat\My Documents\Slideshare\Successful Music Video ResearchDocument Transcript
At the 2000 Video Music Awards, D'Angelo and Jennifer Lopez presented the
award for Best Rock Video to Limp Bizkit. As Limp Bizkit vocalist Fred Durst
spoke, Rage Against the Machine bassist Tim Commerford climbed onto the
scaffolding of the set. Durst egged Commerford on, saying "Stage dive, dude"
and "Take a dive," finally ending his speech with "and [Commerford]'s a pussy
'cause he won't jump." Commerford and his bodyguard were sentenced to a
night in jail. RATM vocalist Zack De La Rocha reportedly left the awards after
Commerford's stunt. RATM guitarist Tom Morello recalled that Commerford
related his plan to the rest of the band before the show, and that both De La
Rocha and Morello advised him against it immediately after Bizkit was
presented the award.
Britney Spears performed "(I Can't Get No) Satisfaction" and her hit "Oops!... I
Did It Again which became one of the VMA's most iconic and controversial
performances mostly due to Spears' skin-colored performance attire.
At the end of Christina Aguilera's performance, Durst walked onstage and
performed part of his band's song "Livin' It Up" with Aguilera. After eliciting
charged reactions from his fans, Durst stated: "I already told you guys before,
I did it all for the nookie, man. The feud died weeks later. Aguilera denied
Durst's statement, saying Durst "got no nookie.
Aguilera and Spears disproved rumors of a rivalry when they came onstage,
holding hands, and introduced Whitney Houston. Houston, who had been
targeted by the media for erratic behavior, canceled appearances, drug use
rumors and being busted for carrying marijuana at a Hawaii airport just a few
months prior, came out to a standing ovation and introduced an award to
Eminem with husband Bobby Brown who was recently released from jail.
Houston showed more erratic behavior, jumping up and down saying "free" in
reference to Brown's recent jail release.
At the 2001 Video Music Awards, Spears gave another memorable
performance when she took the stage to sing her new single, "I'm a Slave 4
U." Along with dancing in a very revealing outfit, the performance is probably
most remembered for featuring the singer in a cage with a tiger and briefly
dancing with a live albino Burmese Python on her shoulders. The inclusion of
a tiger and a snake in the performance bought a great deal of criticism from
PETA. U2 had been set to perform a medley including "Elevation", "Beautiful
Day" and "Stuck in a Moment You Can't Get Out Of." The riser they were
performing on lost power and MTV had to cut to several minutes of promos
while everything was setup again. They lost power again and finally the band
was lowered to the ground and performed without the riser. Lead singer Bono
made reference after the performance that MTV "forgot to pay the electricity
Michael Jackson made a surprise appearance at the end of 'N Sync's
performance of "Pop" and, surrounded by members of the group, performed
some of his trademark dance moves to Justin Timberlake's beatboxing.
In 2002, the VMA took place on Michael Jackson's birthday, and as a tribute,
Britney Spears introduced him saying she "considered him the artist of the
millennium." Jackson misunderstood and said, "When I was a little boy
growing up in Indiana if someone told me I'd be getting 'the artist of the
millennium award,' I'd have never believed it. A year later, this was parodied
by presenters Fred Durst and Jack Black, with Durst stating that Black was
the "funniest man alive." Following Jackson's death in 2009, MTV retconned
that he had indeed been honored with the Artist of the Millennium Award.
Triumph, the Insult Comic Dog appeared and had a confrontation with
Eminem. Eminem had a confrontation with Moby, who had called the rapper's
music misogynistic and homophobic. By that time, there were various boos
from the crowd. The Best Male Video award was given to Eminem right after
the confrontation with Triumph and Moby, and when Eminem went to stage to
pick up the award, in the middle of his speech, he challenged Moby to fight if
he continued to boo him.
Tionne "T-Boz" Watkins and Rozonda "Chilli" Thomas, the surviving members
of the top-selling R&B trio TLC, made their first television appearance since
the death of bandmate Lisa "Left Eye" Lopes.
Christina Aguilera shocked the audience by wearing a revealing outfit and
heavy make-up, with a sexual image contrasting her previous good-girl
persona. She was part of an awkward moment at the awards when presenting
the Best Male Video Award to Eminem, who dissed her in 2000.
Axl Rose unveiled the new lineup of Guns N' Roses. The band's set was the
show's finale, and although the performance was meant to be kept a secret,
some New York radio outlets announced the performance earlier in the day.
The band played a set consisting of "Welcome to the Jungle," "Madagascar,"
and "Paradise City."
At the 2003 Video Music Awards, Madonna portrayed a groom kissing her
brides, Britney Spears and Christina Aguilera, on stage. The gender role-
reversal and lesbian theme instantly made front page headlines. The three
singers performed a medley of her early hit, "Like a Virgin", and her then latest
release, "Hollywood", with a guest rap by Missy Elliott. The design resembled
Madonna's performance of "Like a Virgin" at the 1984 VMA: the same
wedding cake set, wedding dresses and "Boy Toy" belt worn by Madonna in
1984 now adorned Aguilera and Spears.
Beyoncé made a memorable entrance, descending upside down from the
rafters at Radio City Music Hall. Knowles performed "Baby Boy" as she was
gently lowered to the stage, dressed in harem pants. She was later joined by
Jay-Z as they performed their duet "Crazy in Love." The performance marked
Knowles's solo debut.
The 2004 MTV Video Music Awards were held at the American Airlines Arena
in Miami, Florida. This was the first time the awards show was held outside of
New York City and Los Angeles. It was the first video music awards to not
have a host.
At the 2005 MTV Video Music Awards, while introducing the Reggaeton spot,
Fat Joe made a disparaging comment about G-Unit: "I'd like to tell the people
home I feel so safe tonight with all this police protection courtesy of G-Unit..."
Later in the show, after G-Unit's performance, 50 Cent directed profanities at
Fat Joe which were edited out before the shows airing although some
broadcasts played the uncensored version of the show. R.Kelly performed his
rap opera, "Trapped in the Closet."
Actress Eva Longoria caused a stir when she appeared barely dressed to
introduce Mariah Carey.
The 2005 VMAs were the first to have performances in Spanish, when
Shakira, Daddy Yankee, Don Omar, and Tego Calderon performed. It was the
first time that Spanish videos were nominated at the awards.
Beavis and Butt-head appeared in several Viewer's Choice award skits,
saying to "Vote to put Beavis and Butt-head back on MTV!"
During the 2006 Video Music Awards, after Jennifer Lopez announced the
Video of the Year (Panic! at the Disco for I Write Sins Not Tragedies), a man
jumped from the audience, took the microphone, and identified himself as
"Sixx." The camera zoomed out until he was taken off the stage, and Panic! at
the Disco frontman Brendon Urie commented "He stole my thunder."
The 2007 Video Music Awards is best known for Britney Spears's
performance of her comeback single "Gimme More." Spears failed to live up
to the pre-show hype about her appearance, with poor lip-syncing and
dancing, and showing off an out of shape physique after reportedly tossing
aside her costume, appearing wearing only a black, sparkly bra and panty set.
Kid Rock and Tommy Lee were involved in an altercation during Alicia Keys's
performance. Lee was sitting with magician Criss Angel when the two went to
visit Diddy, who was sitting close to Kid Rock. Kid Rock allegedly sucker
punched Lee in his back. The two were broken up, and both were escorted
from the resort. Angel was removed a short time later.
At the 2008 Video Music Awards, after 16 nominations, Britney Spears finally
won, taking Best Female Video, Best Pop Video, and Video of the Year for
"Piece of Me." This feat is often regarded as the beginning of Spears'
Host Russell Brand commented on Democratic presidential nominee Barack
Obama, begging the audience to vote for him. Brand called President George
W. Bush a "retarded cowboy" and claimed Bush "wouldn't be trusted with a
pair of scissors in Britain."
Russell Brand also made comments on the Jonas Brothers for wearing Purity
Rings. Brand later faced critsism for his swipes at the trio. He confirmed his
apology at the MTV Video Music Awards 2009 By saying "I Upset the Jonas
Brothers last year, I had to say sorry to them and they forgave me. They had
to they're Christians
German Rock Band Tokio Hotel became the first German act to win the
coveted Best New Artist award. This is considered to be the beginning of a
new national interest in international acts whose native language are not
At the 2009 Video Music Awards, Taylor Swift won Best Female video. During
her acceptance speech, Kanye West appeared on stage. He took the
microphone from Swift and said "Yo Tay [sic], I'm really happy for you, and
Imma gonna let you finish, but Beyoncé had one of the best videos of all time.
Because MTV cut away from the stage after West gave the microphone back
to Swift, she could not finish her speech. Right after this there was a
commercial break with a commercial saying that "this moment was for Taylor".
When Beyoncé won Video of the Year for "Single Ladies (Put a Ring on It),"
she called Swift to the stage to "have her moment." In an off-the-record
portion of an interview the following day, President Barack Obama called West
"a jackass" for his antics. During a post-interview, Jay-Z admitted West was
wrong to go on stage, but he thought people were overreacting to the incident.
Madonna opened the show talking about her experiences with Michael
Jackson. After her speech, a Michael Jackson tribute commenced, including
Janet Jackson performing the duet "Scream". The show closed with a sneak
preview of Michael Jackson's "This Is It" movie.
Rapper Lil' Mama jumped on stage as Jay-Z and Alicia Keys performed
"Empire State of Mind. Lil' Mama later apologized. During an interview with
New York Radio DJ Angie Martinez, Jay-Z said that he thought the
unrehearsed move was something similar to the West and Swift incident.
Lady Gaga and Beyonce each received 9 nominations. Each won three, as
did Green Day.
Lady Gaga performed her latest number one hit, Paparazzi. After playing a
short section of it on the piano, she then began to bleed, and was then hung
on her wrists. Along with that she wore six head-turning outfits including an
Alexander McQueen red dress with mask and thorn crown, a silver space-age
body suit, and more outrageous outfits.
- From looking at this research it is easy to see that every music video
which is successful has something new and exciting about it. The artists
who won either have their own unique style or involve sex appeal within
their videos. These seem to be the main aspects that sell.