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How to get a job using social media by Katerina Fernandes
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How to get a job using social media by Katerina Fernandes


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Presentation prepared for #SMWldn 2012. …

Presentation prepared for #SMWldn 2012.

As a fresh grad back in 2010, I used social media to land a job in digital PR. In this presentation I share my tips on how to go about it.

Follow me on Twitter @Kat4PR and find out more on my blog

Published in: Career, Technology, Business
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  • There are thousands of job sites across the Internet, some are great and others are not, so searching through these can be a long process. Fortunately for you, you can use social media to look for a job.It worked out for me. When I finished university in 2010 I knew it was going to be hard to get a job. I found myself a graduate placement at a PR agency and I used social media to build up my personal brand online. …
  • companies run a Google search when they receive your cv. It is a common practice these days.
  • Make a fresh startBefore you start applying for jobs, Clean up your profiles on all social media websites that you’re using. Just use GOOGLE to search for your name and see what comes up.
  • When you’ve done all of that, look at the social media platforms that are out there.core platforms - like LinkedIn or Twitterother platforms -YouTube,Google+ or any blogging platformYou should aim to be 100% comfortable with LinkedIn and Twitter. Use the other platforms to stand out. In today’s world, it’s about who you know sonetworkingis very important. It could be fun – go to eventslike Social Media Week or any other industry event and meet the people you want to work for in person. These events are free so why not?Or Use social media. People working in PR and communications love them.
  • Have you heard of it? Like Facebook but professionalDo you have a profile? No? Make one >>> This is your Online CVIf you have one>> Make sure it rocks!Always up to date even wen you have a jobGet recommendation – when you get your internship, make sure you connect to your boss and your colleagues and before you leave you ask for recommendations. You can also ask your lecturers. It’s your online CV.
  • Twitter has become one of the ultimate recruitment tools, in particular if you want to work in the comms industry. We are all on Twitter!Bio & Profile Pic. SearchListenEngageShare
  • Facebook is mostly used for personal networking rather than business.Please make sure you have your privacy setting set up correctly. You’d be surprised what we can find if we want to.
  • How many of you write a blog? Do you blog often?It wouldn’t be fair to say that we’re expecting a grad to blog every day writing about complicated topics. At the end of the day, it’s in not important what you blog about, as long as it’s something that you’re happy for people to find.If you have a blog, it shows that you are know how to create a blog, how to design it, you know about themes, know basic html codes, how to post a picture or a video and that you understand blogging platforms.
  • Your online portfolio is a place where you can show off your work: reports, essays, presentation, pictures, illustrations, videos, art or anything else that you are passionate about and you want people to find.It’s up to you what platform you use. I used WordPress because it’s for free.Use Scribd to upload your best pieces of work and then embed them in your portfolio.Slideshare is for your presentations and Flickr! is great for pictures.There is a balance in how much to share. At the end of the day, you worked very hard on your reports and you don’t want people to just copy it. I shared only the content page and maybe an executive summary.Don’t share your contact details.
  • In today’s world it is important that you stand out from the crowds. Just look around, these people are your friends…now…but in a couple of months you will be competing for jobs.Graeme Anthony - Rachel Lewis -
  • Transcript

    • 1. Get a Job Using Social MediaKaterina Hejralova@Kat4PR@Citigate#smwldn
    • 2. Get a Job Using Social Media• Fresh start• It’s who you know• LinkedIn• Twitter• Facebook• And more!
    • 3. Starting point…
    • 4. It’s who you know…
    • 5. ProfessionalnetworkingOnline CV
    • 6. ListenEngageShare@OgilvyCareersUK@Edelman_Careers@SumoCreative
    • 7. Personalnetworking
    • 8. PublishyourThoughtsShowyourSkills
    • 9. Online Portfolios
    • 10. To sum up…• Fresh start – Google your name• Privacy settings - Facebook• Create your social media profiles• Network• LinkedIn is your online CV• Twitter – build up your personal brand• Creativity
    • 11. Thank you!Katerina Hejralova @Kat4PR