1    Property of Aegis Media. All rights reserved.
…                      Produced by2        Property of Aegis Media. All rights reserved.
The Next Generation is…    - Technology transforming    media    - Content accessible anywhere    - People in control     ...
Next                             Generation                               PeopleProperty of Aegis Media. All rights reserv...
Next    91% of online Americans use social media                                                                          ...
Over 35s are more likely to own a digital                                  Next                                           ...
Property of Aegis Media. All rights reserved.
Next    How mobile   computing has grown                                                                    Generation    ...
Next    There are 128m   3G subscriptions in China                                                                        ...
An estimated 6.8m smartphones were activated                                                                              ...
An estimated 1.2bn   apps were downloaded in the                               Next                                       ...
Transactions on Kenya’s mobile M-Pesa service                                                                             ...
20% of the traffic to FT.com now comes from                                  Next                                         ...
10% of iPlayer viewing is through a mobile                                                                                ...
Next                             Generation                            ContentProperty of Aegis Media. All rights reserved.
The Guardian gets 1m page views a day via                                                                                 ...
YouTube had over a trillion video views in                                                                              Ne...
One Direction fans played along with #1D                                                                                  ...
Stephen Fry leveraged his 3.5m Twitter                                      Next                                          ...
Next     Reebok’s 3D street art project                                                                   Generation      ...
Next     Converse’s low tech treasure hunt                                                                      Generation...
Next     25 ways to wear a scarf in 4.5 minutes                                                                           ...
Next                             Generation                        TechnologyProperty of Aegis Media. All rights reserved.
70% of Square merchants didn’t take credit card                                                                           ...
50% of Fandango users in the US are using mobile                              Next                                        ...
Next     Coca Cola & Google‘s NFC vending machines                                                                        ...
Next     A WiFi vending machine in Japan                                                                    Generation    ...
Next                             Generation                            ContentProperty of Aegis Media. All rights reserved.
8 of the 10 most followed people on Twitter are                                 Next                                      ...
The US X Factor got 94,000 mentions in social                                                                             ...
51% of UK X Factor viewers used Facebook as                                                                               ...
Next     Brands are Hanging   Out with fans on Google+                                                                    ...
Stephen Fry leveraged his 3.5m Twitter                                      Next                                          ...
Real names will be needed for microblogs in                                                                              N...
Next                             Generation                         Location &                           LoyaltyProperty o...
Next                                                                           Generation     Starbucks’ NFC   checkins pr...
Next     The 3 new Fall shows in the US with the highest                           Generation                             ...
Next                             Generation                            ContentProperty of Aegis Media. All rights reserved.
A mobile site re-design generated a 500% increase                                                                         ...
49% of people exposed to Doritos ads in Xbox LIVE                               Next                                      ...
A tweet from Selena   Gomez drove over 20,000                                                                             ...
@                  Produced by    Property of Aegis Media. All rights reserved.
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Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02

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Next Generation Media Quarterly January 2012
by Dan Calladine on Jan 26, 2012

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Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02

  1. 1. 1 Property of Aegis Media. All rights reserved.
  2. 2. … Produced by2 Property of Aegis Media. All rights reserved.
  3. 3. The Next Generation is… - Technology transforming media - Content accessible anywhere - People in control Produced by3 Property of Aegis Media. All rights reserved.
  4. 4. Next Generation PeopleProperty of Aegis Media. All rights reserved.
  5. 5. Next 91% of online Americans use social media Generation People Produced by5 Property of Aegis Media. All rights reserved.
  6. 6. Over 35s are more likely to own a digital Next Generation People camera Produced by6 Property of Aegis Media. All rights reserved.
  7. 7. Property of Aegis Media. All rights reserved.
  8. 8. Next How mobile computing has grown Generation Mobile Produced by8 Property of Aegis Media. All rights reserved.
  9. 9. Next There are 128m 3G subscriptions in China Generation Mobile Produced by9 Property of Aegis Media. All rights reserved.
  10. 10. An estimated 6.8m smartphones were activated Next Generation Mobile around the world on Christmas Day Produced by10 Property of Aegis Media. All rights reserved.
  11. 11. An estimated 1.2bn apps were downloaded in the Next Generation Mobile last week of 2011 Produced by11 Property of Aegis Media. All rights reserved.
  12. 12. Transactions on Kenya’s mobile M-Pesa service Next Generation Mobile are larger than on Western Union Produced by12 Property of Aegis Media. All rights reserved.
  13. 13. 20% of the traffic to FT.com now comes from Next Generation Mobile mobile devices Produced by13 Property of Aegis Media. All rights reserved.
  14. 14. 10% of iPlayer viewing is through a mobile Next Generation Mobile device Produced by14 Property of Aegis Media. All rights reserved.
  15. 15. Next Generation ContentProperty of Aegis Media. All rights reserved.
  16. 16. The Guardian gets 1m page views a day via Next Generation Content Facebook Produced by16 Property of Aegis Media. All rights reserved.
  17. 17. YouTube had over a trillion video views in Next Generation Content 2011 Produced by17 Property of Aegis Media. All rights reserved.
  18. 18. One Direction fans played along with #1D Next Generation Content CyberPunk Produced by18 Property of Aegis Media. All rights reserved.
  19. 19. Stephen Fry leveraged his 3.5m Twitter Next Generation Content followers to sell Sherlock Holmes Produced by19 Property of Aegis Media. All rights reserved.
  20. 20. Next Reebok’s 3D street art project Generation Content Produced by20 Property of Aegis Media. All rights reserved.
  21. 21. Next Converse’s low tech treasure hunt Generation Content Produced by21 Property of Aegis Media. All rights reserved.
  22. 22. Next 25 ways to wear a scarf in 4.5 minutes Generation Content Produced by22 Property of Aegis Media. All rights reserved.
  23. 23. Next Generation TechnologyProperty of Aegis Media. All rights reserved.
  24. 24. 70% of Square merchants didn’t take credit card Next Generation Technology payments before Produced by24 Property of Aegis Media. All rights reserved.
  25. 25. 50% of Fandango users in the US are using mobile Next Generation Technology cinema tickets Produced by25 Property of Aegis Media. All rights reserved.
  26. 26. Next Coca Cola & Google‘s NFC vending machines Generation Technology Produced by26 Property of Aegis Media. All rights reserved.
  27. 27. Next A WiFi vending machine in Japan Generation Technology Produced by27 Property of Aegis Media. All rights reserved.
  28. 28. Next Generation ContentProperty of Aegis Media. All rights reserved.
  29. 29. 8 of the 10 most followed people on Twitter are Next Generation Social Media women Produced by29 Property of Aegis Media. All rights reserved.
  30. 30. The US X Factor got 94,000 mentions in social Next Generation Social Media media per episode Produced by30 Property of Aegis Media. All rights reserved.
  31. 31. 51% of UK X Factor viewers used Facebook as Next Generation Social Media they watched the programme Produced by31 Property of Aegis Media. All rights reserved.
  32. 32. Next Brands are Hanging Out with fans on Google+ Generation Social Media Produced by32 Property of Aegis Media. All rights reserved.
  33. 33. Stephen Fry leveraged his 3.5m Twitter Next Generation Social Media followers to sell Sherlock Holmes Produced by33 Property of Aegis Media. All rights reserved.
  34. 34. Real names will be needed for microblogs in Next Generation Social Media China Produced by34 Property of Aegis Media. All rights reserved.
  35. 35. Next Generation Location & LoyaltyProperty of Aegis Media. All rights reserved.
  36. 36. Next Generation Starbucks’ NFC checkins promotion in China Location & Loyalty Produced by36 Property of Aegis Media. All rights reserved.
  37. 37. Next The 3 new Fall shows in the US with the highest Generation Location & GetGlue checkins all got re-commissioned Loyalty Produced by37 Property of Aegis Media. All rights reserved.
  38. 38. Next Generation ContentProperty of Aegis Media. All rights reserved.
  39. 39. A mobile site re-design generated a 500% increase Next Generation Effectiveness in sales for New Look Produced by39 Property of Aegis Media. All rights reserved.
  40. 40. 49% of people exposed to Doritos ads in Xbox LIVE Next Generation Effectiveness later bought Doritos Produced by40 Property of Aegis Media. All rights reserved.
  41. 41. A tweet from Selena Gomez drove over 20,000 Next Generation Effectiveness downloads Produced by41 Property of Aegis Media. All rights reserved.
  42. 42. @ Produced by Property of Aegis Media. All rights reserved.
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