Analytic Design = Experience Design That Works
 

Analytic Design = Experience Design That Works

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ADGi qualifications

ADGi qualifications
What is Analytic Design? It is user research, useful, usable and compelling UX, tested and validated design. It is experience design that works

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    Analytic Design = Experience Design That Works Analytic Design = Experience Design That Works Presentation Transcript

    • RobertoBruzzese CommunicationDesigner office:604.669.7655 mobile:604.512.5714 roberto@analyticdesigngroup.com Experience Design that Works Experience Design that Works The Flack Block Suite 507–163 West Hastings Vancouver BC V6B 1H5 www.analyticdesigngroup.com The Flack Block Suite 507–163 West Hastings Vancouver BC V6B 1H5 www.analyticdesigngroup.com Roberto Bruzzese Communication Designer office: 604.669.7655 mobile: 604.512.5714 roberto@analyticdesigngroup.com The Flack Block Suite 507–163 West Hastings Vancouver BC V6B 1H5 www.analyticdesigngroup.com Analytic Design Groupinc. Analytic Design Groupinc. Analytic Design Groupinc. Analytic Design Groupinc. Experience Design that Works The Flack Block Suite 507–163 West Hastings Vancouver BC V6B 1H5 www.analyticdesigngroup.com Roberto Bruzzese Communication Designer office: 604.669.7655 mobile: 604.512.5714 roberto@analyticdesigngroup.com Analytic Design Groupinc. RobertoBr Communic office:604. mobile:60 roberto@a Experience Design that Works The Flack Block Suite 507–163 West Hastings Vancouver BC V6B 1H5 www.analyticdesigngroup.com The Flack Block Suite 507–163 West Hastings Vancouver BC V6B 1H5 www.analyticdesigngroup.com Roberto Bruzzese Communication Designer office: 604.669.7655 mobile: 604.512.5714 roberto@analyticdesigngroup.com Analytic Design Groupinc. Group 2013 We use research and analysis to drive outstanding design results Experience Design that Works Qualifications www.analyticdesigngroup.com
    • RobertoBruzzese CommunicationDesigner office:604.669.7655 mobile:604.512.5714 roberto@analyticdesigngroup.com Analytic Design Groupinc. Analytic Design Groupinc. Analytic Design Groupinc. experience design that works What is analytic design? It is an evidence-based design process driven by deep-dive user research. The result is an on-target strategy and beautiful design solutions that are useful, usable and compelling. Analytic Design Groupinc. nalytic esign roupinc. The Flack Block Suite 507– 163 West Hastings Vancouver BC V6B 1H5 604.669.7655 www.analyticdesigngrouo.com info@analyticdesigngroup.com
    • analytic design group qualifications | 2013 game changing insight Insight is not gained by asking users what they want, but by observing what they do. Our researchers are not only experienced in the methods, but they are also highly creative thinkers who can design the right study to get at the right data to see the game changing insights. See www.analyticdesigngroup.com/insight for more detailed information on how we can help. Analytic Design Groupinc.
    • RobertoBruzzese CommunicationDesigner office:604.669.7655 mobile:604.512.5714 roberto@analyticdesigngroup.com Analytic Design Groupinc. Analytic Design Groupinc. Analytic Design Groupinc. experience design that works we have a broad and deep research toolkit Comparative Usability Card Sorting Navigation (or tree) Testing SurveysRemote Ethnography Remote Usability In-Lab Usability Testing Ethnography surveyscard sorting diary studies contextual group interviewsy testing navagation or tree testing Comparative usability remote ethnography remote usability ethnography surveyscard sorting diary studies contextual group interviewsin-lab usability testing navagation or tree testing Comparative usability remote ethnography remote usability ethnography surveyscard sorting diary studies contextual group interviewsin-lab usability testing navagation or tree testing Comparative usability remote ethnography remote usability ethnography surveyscard sorting diary studies contextual group interviewsin-lab usability testing navagation or tree testing Comparative usability remote ethnography remote usability ethnography surveyscard sorting diary studies contextual group interviewsin-lab usability testing navagation or tree testing Comparative usability remote ethnography remote usability ethnography Diary Studies surveyscard sorting diary studies contextual group interviews navagation or tree testing ability hnography remote usability ethnography Contextual Group Interviews udies contextual group interviews navagation or tree testing ability ethnography diary studies contextual group interviews navagation or tree testing remote usability ethnography surveyscard sorting diary studies contextual group interviewsin-lab usability testing navagation or tree testing Comparative usability remote ethnography remote usability ethnography surveyscard sorting diary studies contextual group interviews navagation or tree testing Comparative usability remote ethnography remote usability ethnography practicality, ingenuity, empathy, imagination, commitment See www.analyticdesigngroup.com/research for more detailed information on our toolkit. Analytic Design Groupinc.
    • analytic design group qualifications | 2013 on-target ideas We’ll develop ideas that are based on real customer insights, balance business and technology needs, and will give you not only the what but the underlying reasons why they’ll work. We also develop strategic roadmaps supporting decision making both now and into the future. Each set of deliverables is customized to your business needs See www.analyticdesigngroup.com/strategy/ideas for more detailed information on how we can help. Analytic Design Groupinc.
    • RobertoBruzzese CommunicationDesigner office:604.669.7655 mobile:604.512.5714 roberto@analyticdesigngroup.com Analytic Design Groupinc. Analytic Design Groupinc. Analytic Design Groupinc. experience design that works our strategy ideas are presented so that you can ‘see the math’. Journey Maps Personas Design ConceptsConcept Models Strategic Roadmap mote ethnography remote usability ethnography remote usability ethnography remote ethnography remote usability remote ethnography remote usability ethnography remote ethnography remote usability ethnography See www.analyticdesigngroup.com/strategy for more detailed information on how we express our ideas. Analytic Design Groupinc. Analytic Design Groupinc. Analytic Design Groupinc. Our deliverables are designed for at-a-glance understanding
    • We deliver the right design for your customer’s needs. analytic design group qualifications | 2013 fresh innovative design Our designers are not only skilled in producing great looking deliverables, they are also highly analytical thinkers who ensure that every element of a given design has a reason to be there and is doing the work it needs to do to deliver an outstanding user experience that delivers on both the business as well as the user needs. See www.analyticdesigngroup.com/design/ innovative for more detailed information on discovering your competitive advantage. Analytic Design Groupinc. surveyscard sorting diary studies contextual group interviewsin-lab usability testing navagation or tree testing Comparative usability remote ethnography remote usability ethnography Analytic Design Groupinc.
    • RobertoBruzzese CommunicationDesigner office:604.669.7655 mobile:604.512.5714 roberto@analyticdesigngroup.com Analytic Design Groupinc. Analytic Design Groupinc. Analytic Design Groupinc. experience design that works our highly detailed deliverables take the guess- work out of development Interactive Prototypes Static Wireframes Visual Design MockupsInformation Architecture (site map) Responsive Design Wireframes remote ethnography remote usabilityremote usability remote ethnography remote usability ethnography thnography remote usability ethnography See www.analyticdesigngroup.com/design to learn more about our design process. Analytic Design Groupinc. We can also build high-fidelity prototypes for testing
    • analytic design group qualifications | 2013 who do we help? solution providers These are companies who provide multi-faceted technology solutions to different groups. A sample of our solution provider clients Our aim is to: Make sure you and your stakeholders can quickly understand the core elements of the report Pinpoint issues and opportunities so that you can focus resources where you need to Explore the unexamined assumptions and ‘negative spaces’ for fresh perspectives We help solution providers design effective solutions and find innovation opportunities by doing deep-dive user research to identify game changing insights. A typical outcome of this kind of project is a highly visualized report with targeted key findings and detailed recommendations. Solution Providers
    • RobertoBruzzese CommunicationDesigner office:604.669.7655 mobile:604.512.5714 roberto@analyticdesigngroup.com Analytic Design Groupinc. Analytic Design Groupinc. Analytic Design Groupinc. experience design that works case study solution providers Client Question What ecosystem barriers exist for customers to switch platforms? What hidden opportunities exist in your customers’ ecosystem? Methods used › field study (12 participants) › diary study + final interview Things we looked for › device ecosystem › social ecosystem + device intersections › set up pain-points › stated reason for choosing current device Key findings › device ecosystem not all that relevant › social ecosystem is very significant › a failure to successfully transfer the social ecosystem at set up is not easily overcome over time Value for client › identified competitive opportunities › highlighted how the experience changes when the device is now in the carrier’s environment › mapped importance of device and social ecosystems Solution Providers Analytic Design Groupinc. Analytic Design Groupinc. Ethnography, Diary and Lab Study
    • analytic design group qualifications | 2013 who do we help? product managers/developers These are people working on the management or development of a particular product within a larger company. A sample of our product manager/developer clients Our work will: Provide you with both tactical and strategic recommendations so that you can develop a clear plan of action Identify additional insights about how your customers use and see the product so that you can plan the next version or release Create a product design that will work for your users because its based on real evidence We help product managers improve the design, sales, usability, user experience of their product. A typical outcome of this kind of project is focused and actionable recommendations that will help the product manager achieve his or her goals. ProductM anagers/ Developers
    • RobertoBruzzese CommunicationDesigner office:604.669.7655 mobile:604.512.5714 roberto@analyticdesigngroup.com Analytic Design Groupinc. Analytic Design Groupinc. Analytic Design Groupinc. experience design that works product manager Client Question Why are returns for this product so high? Ethnography How can we help you meet your product management goals? Key Findings HotSpot Setup Flow Participants, who were all post-paid users, would follow the pre-paid instructions in the Start Guide because they were presented in a step-by-step manner. This re- sulted in significant time wasting, 20 minutes or more, and a long, confusing and frustrating process for many participants. The SSID and password, two critical pieces of information needed for set up, are very difficult to find, and once found, very difficult to read. HotSpot Knowledge Participants were often unclear on the capabilities of the HotSpot in terms of data and speed. Most understood that 4G is the fastest connection speed, but weren’t sure if they would get 4G speed everywhere or in only certainly locations. While most participants understood that their speed would be throttled after exceeding their data allotment, they were not at all clear on how quickly they would use the data or how the reduced speed might impact their overall internet experience. In Store Experience People had overwhelmingly positive reaction to their in-store experience. People felt the store employees took the time to understand their needs and provide the best and most cost-effective solution. A number of participants comment- ed that the in-store experience was what made them loyal customers. It appeared that sales associates were not as well informed on HotSpots when compared to Phones, especially when it came to data usage and may not be giving entirely clear advice. Customer Support & Trouble Shooting Calling customer support for a HotSpot device is frustrating for users. The automated voice system does not recognize “hotspot” or “data device” making it difficult to get the right support person. Once connected to a support person, the participants we observed were either given incorrect instructions or simply passed on to a specialist The website was not an effective troubleshooting tool. When searching for information on setting up a Hotspot, the site only returned information regarding purchase and plans. When looking for ways to activate or register their HotSpot per the User Guide, the site only returned results for setting up their online account. Environment and Demographics Most households had several smart phones and laptops in the house and they were always connected to the internet. Wi-Fi enabled game consoles were also fairly common. Only a few participants had wi-fi enabled TV’s or DVD players, and those were recent acquisitions. In addition to the usual Facebook updates and web browsing, watch- ing internet videos and streaming Netflix were common scenarios. Several participants were hopeful that the HotSpot would serve as a replacement for their Comcast or Century Link internet service. 4G | 3G | mb/s Overall Although some users were initially frustrated by the device setup experience due to difficulties with activation and registration, most were generally satisfied with the device once they got it working. Most wanted to see how it performed over the 2 week trial period before making a final decision. There were several places in the setup process where participants were not confident that they’d done the right thing. This caused the participants to question whether the device was functioning correctly and whether they might have problems with the device in the future. april // 2012 ProductM anagers/ Developers Methods used › in-store intercept for recruiting › field study (12 participants) Things we looked for › digital ecosystem › setup pain-points › stated reason for buying this device Key findings › often a disconnect between stated needs and device capabilities › while set up was fairly easy, instructions from OEM made it more difficult › access to help was next to impossible Value for client › pin pointed several issues that would not have been apparent in usability testing › more than just tactical findings, we identified several strategic findings › the findings were used to manage the product and the program and the client found value from them for over a year case study Analytic Design Groupinc. Analytic Design Groupinc.
    • analytic design group qualifications | 2013 who do we help? These are people working on the online experience for a particular company/brand. A sample of our digital communications/marketing manager clients Our work will: Be based on a clear, evidence-based strategy; one that you and your stakeholders can agree on Be transparent and inclusive Deliver the results digital communication managers are looking for We help digital communication managers improve the design, integration, usability, user experience, and conversion rate of the online experience. The outcome of this kind of project is useful, usable, and compelling online experiences. DigitalCom m unications/ M arketing M anagers digital communications/marketing managers
    • RobertoBruzzese CommunicationDesigner office:604.669.7655 mobile:604.512.5714 roberto@analyticdesigngroup.com Analytic Design Groupinc. Analytic Design Groupinc. Analytic Design Groupinc. experience design that works b2b sales Client Question How can I impact sales and drive business through my website? How can we help your digital presence hit the mark? case study Analytic Design Groupinc. Analytic Design Groupinc. Before After Process While we tailor our approach for each project based on your needs there are some common elements to every digital communications project: › we ensure that our strategy recommendations are based on evidence › the interaction and visual design is delivered to you with context of that evidence so that you know why we are doing what we’re doing › you maintain control of the timeline and scope at all times Value for client › a clear strategy based on your overall business strategy and your customer needs › our interactions with you are clear and focused, freeing up your time to focus on your business › effective digital design that delivers RC Pets features › responsive design › simplified ordering › 3 brand identities › dealer login › vastly improved findability › effective product showcaseDigitalCom m unications/ M arketing M anagers
    • analytic design group qualifications | 2013 you know what your customers do, we can help you learn why Analytic Design Group inc. (ADGi) is a visionary user experience strategy and design firm that specializes in using in-depth primary research to drive strategy, product development and user experience decisions. Every element of our designs have a purpose, our work activates the entire user experience in support of your business strategy. We can do this because we know why your customers do what they do. This is the fuel to our in-depth analysis, the analytic part of Analytic Design, and the driver behind what helps us craft user experiences that ensure that every touch point of your digital product both supports, delights, and enables people as well as meets your business goals. Innovation does not come from an epiphany, it is part of a design thinking process. Innovation starts at insight. Who we are
    • RobertoBruzzese CommunicationDesigner office:604.669.7655 mobile:604.512.5714 roberto@analyticdesigngroup.com Analytic Design Groupinc. Analytic Design Groupinc. Analytic Design Groupinc. experience design that works the user’s experience is the keystone of great design Who works with us “Thank you ADGi for your contribution to the advancement of the Healthy Schools Portal. Your process was thorough and efficient and helped us more effectively keep the user’s experience in mind through the development process.” DASH BC “Karyn and her team at Analytic Design were a pleasure to work with and provided a useful, creative solution to a complex content problem on our corporate intranet. They were dedicated, professional and a great value.” Hilary Horlock, Provincial Health Services Authority “When I saw the prototype, I almost cried. I couldn’t believe the difference. ADGi created a visceral experience of my impact. No design firm has ever understood my brand like they have nor brought that brand to life. The feedback has been incredible. Folks who haven’t met me yet are impressed enough to reach out. They are amazing!” Vickie Sullivan, Principal When you are building one of the most innovative and high performance buildings in North America, you need a cutting edge online digital strategy to match. CIRS
    • analytic design group qualifications | 2013 The Flack Block Suite 507– 163 West Hastings Vancouver BC V6B 1H5 604.669.7655 www.analyticdesigngroup.com @analytic_design Jonathan Mattice Relationship Manager 778.919.9063 (Canada) 206.923.9639 (USA) jon@analyticdesigngroup.com Karyn Zuidinga CEO 604.669.7655 (Office) 778.386.6982 (Mobile) karyn@analyticdesigngroup.com RobertoBruzzese CommunicationDesigner office:604.669.7655 mobile:604.512.5714 roberto@analyticdesigngroup.com Experience Design that Works Experience Design that Works The Flack Block Suite 507–163 West Hastings Vancouver BC V6B 1H5 www.analyticdesigngroup.com The Flack Block Suite 507–163 West Hastings Vancouver BC V6B 1H5 www.analyticdesigngroup.com Roberto Bruzzese Communication Designer office: 604.669.7655 mobile: 604.512.5714 roberto@analyticdesigngroup.com The Flack Block Suite 507–163 West Hastings Vancouver BC V6B 1H5 www.analyticdesigngroup.com Analytic Design Groupinc. Analytic Design Groupinc. Analytic Design Groupinc. Analytic Design Groupinc. R Co of m ro Experience Design that Works Vancouver BC V6B 1H5 www.analyticdesigngroup.com The Flack Block Suite 507–163 West Hastings Vancouver BC V6B 1H5 www.analyticdesigngroup.com Roberto Bruzzese Communication Designer office: 604.669.7655 mobile: 604.512.5714 roberto@analyticdesigngroup.com Analytic Design Groupinc. Experience Design that Works The Flack Block Suite 507–163 West Hastings Vancouver BC V6B 1H5 www.analyticdesigngroup.com Roberto Bruzzese Communication Designer office: 604.669.7655 mobile: 604.512.5714 roberto@analyticdesigngroup.com Analytic Design Groupinc. RobertoBr Communic office:604. mobile:60 roberto@a Experience Design that Works The Flack Block Suite 507–163 West Hastings Vancouver BC V6B 1H5 www.analyticdesigngroup.com The Flack Block Suite 507–163 West Hastings Vancouver BC V6B 1H5 www.analyticdesigngroup.com Roberto Bruzzese Communication Designer office: 604.669.7655 mobile: 604.512.5714 roberto@analyticdesigngroup.com Analytic Design Groupinc. Group Experience Design that Works Founded in 2005 on the principle that evidence-based design will always be more powerful than design driven by best practices, we have grown from a single practitioner to a vibrant, collaborative team.