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Biznet Company Overview
Biznet Company Overview
Biznet Company Overview
Biznet Company Overview
Biznet Company Overview
Biznet Company Overview
Biznet Company Overview
Biznet Company Overview
Biznet Company Overview
Biznet Company Overview
Biznet Company Overview
Biznet Company Overview
Biznet Company Overview
Biznet Company Overview
Biznet Company Overview
Biznet Company Overview
Biznet Company Overview
Biznet Company Overview
Biznet Company Overview
Biznet Company Overview
Biznet Company Overview
Biznet Company Overview
Biznet Company Overview
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Biznet Company Overview

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  • the Wall Street Journal reports.
  • according to the Audit Bureau of Circulation
  • according to an annual report by the Project for Excellence in Journalism.
  • It’s the steepest fall since circulation began to slip in the early 1990s. http://www.pressdemocrat.com/article/20090621/BUSINESS/906211065?Title=Can-this-man-save-the-newspaper-business-
  • http://www.usatoday.com/money/advertising/adtrack/2009-06-21-cannes-lions-ads_N.htm
  • http://www.mediabuyerplanner.com/entry/43409/magazine-print-advertising-to-rise-14.3-total-media-spend-to-jump-14-by-201/
  • http://www.mediabuyerplanner.com/entry/43409/magazine-print-advertising-to-rise-14.3-total-media-spend-to-jump-14-by-201/
  • http://www.mediabuyerplanner.com/entry/43409/magazine-print-advertising-to-rise-14.3-total-media-spend-to-jump-14-by-201/
  • Transcript

    • 1. Karyn Stano 586-321-7171 www.biznetis.net Internet Marketing: The practice of using all the facets of internet advertising to generate a response from your audience. It ties together both the creative and technical aspects of the internet, including design, development, advertising and marketing
    • 2. Digital spending will grow from 17% of U.S. industry revenue in 2008 to 25% by 2013. Why Internet Marketing?:
    • 3. Search Marketing is Economical
    • 4. New media/social media channels are becoming more critical 77% stated they will take on a greater focus in their overall interactive strategy
    • 5. <ul><li>Complete Digital Agency </li></ul><ul><li>Leaders in Internet Marketing </li></ul><ul><li>15 Years in the Internet Industry </li></ul><ul><li>Digital Planning, Executing, Analysis </li></ul><ul><li>Hundreds of Skillfully Strategized, Brilliantly Executed, Results-Producing Digital Programs </li></ul><ul><li>Dozens of Complementary Partners </li></ul>Who we are:
    • 6. Industry Experience : &amp;quot;In working with [Biznet] they were able to capture the Detroit Chassis vision, mission and goals. THEY WENT OVER AND ABOVE to ensure our satisfaction, and it has MADE A DIFFERENCE in our web marketing campaign.&amp;quot; KEVIN KACZMAREK IT Director, Detroit Chassis , LLC. Electronics Pharmaceutical Technology Retail Consumer Fitness Manufacturing Medical Nutrition Services Chemical Automotive
    • 7. <ul><li>Your Goals &amp; Strategy are focused on: </li></ul><ul><li>Aid in increasing revenue </li></ul><ul><li>Aid in creating new customers </li></ul><ul><li>Aid in creating customer loyalty &amp; engagement </li></ul><ul><li>Your objectives to reach these goals include: </li></ul><ul><li>Technically and Creatively Effective Websites </li></ul><ul><li>Increasing awareness through critical mass on the Internet about your brand and website </li></ul><ul><li>Using content marketing for brand awareness, credibility and recognition </li></ul><ul><li>Using Internet advertising or social media to generate online interest &amp; sales/membership. </li></ul>Your Business is our Focus:
    • 8. What we do: Website Research, Planning, Strategy Technical Marketing (Search Engine Optimization) Technical Enhancements Content Enhancements Digital Marketing (Content – articles, PR &amp; links) Ad and Landing Screen Development Digital Display Ads Sponsored Search Content Distribution Content Development Organic Search Internet Digital Advertising (Paid ads– PPC) Setup, Training and Maintenance Active Search Social Media (Facebook, Twitter, etc.) Reporting
    • 9. <ul><li>How to best position the website on the internet? </li></ul><ul><li>Website </li></ul><ul><li>Keyword Research </li></ul><ul><li>Competition Research </li></ul><ul><li>Competitor Research </li></ul><ul><li>Market Research </li></ul>Research Review: &amp;quot;Biznet has been a true partner for St. John Health. We appreciate how THEY GET INVOLVED to understand our goals and provide COST-EFFECTIVE ways to achieve our marketing objectives.&amp;quot; PAM HEDMAN Interactive Marketing Manager, St. John Health &amp;quot;Biznet has been a true partner for St. John Health. We appreciate how THEY GET INVOLVED to understand our goals and provide COST-EFFECTIVE ways to achieve our marketing objectives.&amp;quot; PAM HEDMAN Interactive Marketing Manager, St. John Health System
    • 10. Americans conducted 14.8 billion core searches last month Why Search Engine Optimization?:
    • 11. Spending on search engine marketing will top 18 billion annually by 2011
    • 12. Organic (SEO) vs. Sponsored (PPC)
    • 13. Organic Search Pros <ul><li>No cost-per-click on search engines </li></ul><ul><li>Greater credibility </li></ul><ul><li>Typically incurs more traffic than pay-per-click </li></ul>
    • 14. Measuring Website Popularity
    • 15. Content: Using Keywords <ul><li>Keyword Analysis </li></ul><ul><li>Choosing Keywords </li></ul><ul><li>2 - 4% of content may include keywords </li></ul><ul><li>Some places keywords are used: </li></ul><ul><ul><li>Meta tags </li></ul></ul><ul><ul><li>Meta descriptions </li></ul></ul><ul><ul><li>Titles </li></ul></ul><ul><ul><li>Copywriting </li></ul></ul><ul><ul><li>Site map </li></ul></ul>
    • 16. Digital (Content) Marketing – Articles, Press Releases &amp; Back Links: <ul><li>Content is the engine for spreading your message </li></ul><ul><li>It is also integral to our long term goal of achieving higher organic search rankings and delivering prospects </li></ul><ul><li>With a critical mass of content that links to your website, we can build “Link Popularity” which will ultimately improve your search engine rankings </li></ul><ul><li>The benefit of content posting has a shelf life of years because it is not advertising </li></ul><ul><li>Additionally the traffic is free long term. </li></ul><ul><li>Lastly, traffic will arrive from search engines and non-search engines </li></ul>
    • 17. Content Marketing Details: <ul><li>Article Development, Distribution &amp; Measurement </li></ul><ul><li>News Release Development, Distribution &amp; Measurement </li></ul><ul><li>Video Distribution &amp; Measurement </li></ul><ul><li>(Video Production provided as required) </li></ul><ul><li>Photo Distribution &amp; Measurement </li></ul><ul><li>(Photo Production provided as required) </li></ul><ul><li>Social Media Marketing </li></ul><ul><li>Management, Measurement, and Analytics </li></ul>
    • 18. 4 Pillar Multi-Dimensional Strategy Content Marketing – The “Driver” Search Engines Informational Websites 3 rd Party Website Posts and Links Involvement Web Site Authority Viral Spider Spider Traffic Direct Link &amp; Spider Direct Link &amp; Spider Site Map
    • 19. <ul><li>Program Components </li></ul><ul><li>Recommend Internet Value Offer (IVO) </li></ul><ul><li>Destination: Landing Page </li></ul><ul><li>Flash animated banners development </li></ul><ul><li>Demographic Targeting </li></ul><ul><li>Category Targeting </li></ul><ul><li>Re-Targeting </li></ul><ul><li>Search Re-Targeting (if applicable) </li></ul><ul><li>Reporting </li></ul>Digital Advertising – Pay Per Click or Display Ads:
    • 20. Social Media Marketing: <ul><li>A variety of Social Media networks can provide low-cost solutions to strengthen the relationship between company and consumer, regardless of consumer spending. </li></ul><ul><li>Brands can engage social communities to interact, dialog, build trust and credibility with their consumers. </li></ul><ul><li>2009 is expected to see an overall increase in the use of Social Media because: </li></ul><ul><ul><li>50% of consumers are looking for direct dialogue with brands </li></ul></ul><ul><ul><li>80% of consumers are expecting businesses to take part in social media </li></ul></ul><ul><ul><li>90% of consumers would switch to a competitive brand just for listening </li></ul></ul>
    • 21. Social Media Marketing: brand tags
    • 22. Sales of Pabst Blue Ribbon are up a whopping 25 percent this year, according to Information Resources Inc. &amp;quot;Well, of course,&amp;quot; you say. In this economy, consumers are looking for low-cost options, and cheaper beers are going to do better than more expensive ones. But Pabst raised its prices last year and now it isn&apos;t as cheap as you may think: The beer now costs $1.50 more than Miller Coors&apos; Keystone, $1 more than Anheuser-Busch&apos;s Busch and Natural brands, and 50 cents more than Miller High Life, Crain&apos;s reports. Yet , despite being more expensive, PBR is doing remarkably better than all those brands in profits. Pabst&apos;s success actually comes from years before the recession. Pabst managed to pull of a strangely effective word-of-mouth campaign that made the long declining brand an &amp;quot;ironic downscale chic choice for bike messengers and other younger drinkers who viewed the beer as a statement of non-mainstream taste,&amp;quot; reports Crain&apos;s. Let&apos;s call a spade a spade: Those &amp;quot;nonmainstream”, &amp;quot;younger drinkers&amp;quot; are hipsters. Usually found smoking European cigarettes and/or cloves, hipsters are known for their despise of anything &amp;quot;mainstream&amp;quot; and their fondness for irony. They listen to bands that no one has ever heard of and start fashion trends that are cool because of their &amp;quot;uncoolness&amp;quot;, e.g., trucker hats or vintage plaid shirts. This is where Pabst Blue Ribbon comes in. &amp;quot;It&apos;s an anti-establishment badge,&amp;quot; said a major market wholesaler. &amp;quot;It seems to play to the retro, nonconformist crowd pretty well.“ Hipsters enjoy drinking a beer that isn&apos;t as &amp;quot;established&amp;quot; as other better known brands, asserting themselves are more &amp;quot;genuine&amp;quot; and &amp;quot;unique“ than the mainstream that surrounds them. They should be careful though. With the incredible rise in sales, Pabst Blue Ribbon could become so popular, it may enter the mainstream, and hipsters will have to abandon it in favor of another &amp;quot;cheap&amp;quot; beer. Social Media Campaign Success:
    • 23. Karyn Stano [email_address] 586-321-7171 Thank You for your Time &amp; Interest… Please feel free to contact me with any questions or comments:

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