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Jumping in to Foursquare<br />Reviewing Location-Based Platforms for Business<br />
What IS Foursquare?<br />“. . .a service that mixes social, locative and gaming elements to encourage people to explore th...
User Data<br />Stats updated 3.14.10<br /><ul><li>Over 500,000 users 
   Over 1,000,000 badges have been awarded
  Over 1.4 million venues with 1200 offering specials
  Over 15.5 million check-ins
  March 5th its biggest  day ever, weighing in at .  .  . 275,000 check-ins over the course of the day</li></li></ul><li>C...
Arrive at your destination.<br />Click places. <br />Identify your correct location from populated list.<br />Earn points ...
Who’s on first?<br />All about the game! <br />Checking in on foursquare<br />
New Badges Released During SXSW 2010<br />
Early Brand Adoption<br />Entertainment, Education, and Commerce<br />All are experimenting with engagement through gaming...
Building on Proven ModelsExisting Loyalty Programs are Evolving through Check-ins<br />Tasti D Liteoffers the opportunity ...
SPIN Magazine turned SXSW 2010 into a musical scavenger hunt. <br />Requirements for minimum numbers of check-ins were est...
Not All Fun and Games<br />PayPal + Microsoft Partner at SXSW 2010<br />Stats dated 3.14.10<br />
Cities Showing Their Unique Flavor <br />Tourism has a giant growth opportunity.<br />
The Ivory Tower Becomes a Block Party<br />Could Tuition Credits be Earned Through Check-ins?<br />Returning Students Atte...
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Jumping in to Foursquare Reviewing Location-Based Games for Business

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Jumping in to Foursquare:Reviewing Location-Based Games for Business

From Harvard to Zagats, and Tasti D Lite to Starbucks, the world's most familiar brands are experimenting with location-based platforms to develop deeper customer relationships. What new experiences will we learn about from yours?

Published in: Technology, Spiritual
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  • @Flair Media - that would be much appreciated! Especially since the changes to Foursquare over the last couple of weeks.
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  • My how the LBS landscape has evolved since I first posted this preso. Definitely time for an update.
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  • Hi,. great presentation.. in simple language..

    Regards,
    http://www.brazencareerist.com/profile/seorang-blogger
    http://www.azuanrazi.com/ramadhan-buffet-dinner-2010-promotion/
    http://evoire.com/members/azuan/
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  • Very interesting presentation. I really liked slide 5 where you talked about the process in which someone interacts with foursquare. If you're interested I made a short presentation breaking down how foursquare becomes so addictive to its users which you can check out here:

    http://www.slideshare.net/MZamkow/why-checkingin-is-so-addictive

    p.s. sorry if it's inappropriate to talk about one's own work in another's comments section, I'm still not sure of SlideShare etiquette
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  • mikeyames - do you have a screenshot of the Harvard profile you're able to see? Let's investigate the difference!
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Transcript of "Jumping in to Foursquare Reviewing Location-Based Games for Business"

  1. 1. Jumping in to Foursquare<br />Reviewing Location-Based Platforms for Business<br />
  2. 2. What IS Foursquare?<br />“. . .a service that mixes social, locative and gaming elements to encourage people to explore the cities in which they live.“ <br />
  3. 3. User Data<br />Stats updated 3.14.10<br /><ul><li>Over 500,000 users 
  4. 4. Over 1,000,000 badges have been awarded
  5. 5. Over 1.4 million venues with 1200 offering specials
  6. 6. Over 15.5 million check-ins
  7. 7. March 5th its biggest day ever, weighing in at . . . 275,000 check-ins over the course of the day</li></li></ul><li>Checking in on Foursquare<br />It’s meant to be used on the go. <br />Download your phone’s appropriate app for free. <br />
  8. 8. Arrive at your destination.<br />Click places. <br />Identify your correct location from populated list.<br />Earn points for frequent check-ins + adding new venues to the list.<br />Learn more about the location from other users.<br />Earn badges based on activity. <br />
  9. 9. Who’s on first?<br />All about the game! <br />Checking in on foursquare<br />
  10. 10. New Badges Released During SXSW 2010<br />
  11. 11. Early Brand Adoption<br />Entertainment, Education, and Commerce<br />All are experimenting with engagement through gaming.<br />Discover new hand-selected experiences by brand names you already trust. <br />
  12. 12. Building on Proven ModelsExisting Loyalty Programs are Evolving through Check-ins<br />Tasti D Liteoffers the opportunity to automatically update your status on Foursquare, Twitter, and Facebook when using a loyalty card. <br />Followers see: “I just earned 5 TastiRewards points at Tasti D-Lite Columbus Circle, NYC! http://myTasti.com.”<br />
  13. 13. SPIN Magazine turned SXSW 2010 into a musical scavenger hunt. <br />Requirements for minimum numbers of check-ins were established for venues, time frames, and city limits. <br />Specialty badges designed. <br />Winners awarded coveted pass to annual concert with must-see talent. <br />
  14. 14. Not All Fun and Games<br />PayPal + Microsoft Partner at SXSW 2010<br />Stats dated 3.14.10<br />
  15. 15. Cities Showing Their Unique Flavor <br />Tourism has a giant growth opportunity.<br />
  16. 16. The Ivory Tower Becomes a Block Party<br />Could Tuition Credits be Earned Through Check-ins?<br />Returning Students Attend Select Lectures for Free?<br />
  17. 17. Checking in on foursquare<br />Not all fun and games<br />Sxsw fundraiser – stats dated 3.14.10<br />
  18. 18. The Challenge is ON!<br />Location-based social platforms open conversations <br />between peer-to-peer and brand-to-consumer in exciting new ways. A fantastic melding of offline and online activity.<br />Entertainment and information all rolled into one. <br />How will you use this new phenomenon?<br />Brands. Event planners. Conference producers. Non-profits. <br />What new experiences will the world learn <br />about from YOU?<br />
  19. 19. KARYN COOKS <br />FLAIR MEDIA<br />Engage. Connect. Share.e flairmediainc@gmail.com  <br />www.FlairMinute.com<br />
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