Jumping in to Foursquare Reviewing Location-Based Games for Business

Jumping in to Foursquare
Reviewing Location-Based Platforms for Business

What IS Foursquare?
“. . .a service that mixes social, locative and gaming elements to encourage people to explore the cities in which they live.“

User Data
Stats updated 3.14.10
Over 500,000 users
Over 1,000,000 badges have been awarded
Over 1.4 million venues with 1200 offering specials
Over 15.5 million check-ins
March 5th its biggest day ever, weighing in at . . . 275,000 check-ins over the course of the day

Checking in on Foursquare
It’s meant to be used on the go.
Download your phone’s appropriate app for free.

Arrive at your destination.
Click places.
Identify your correct location from populated list.
Earn points for frequent check-ins + adding new venues to the list.
Learn more about the location from other users.
Earn badges based on activity.

Who’s on first?
All about the game!
Checking in on foursquare

New Badges Released During SXSW 2010

Early Brand Adoption
Entertainment, Education, and Commerce
All are experimenting with engagement through gaming.
Discover new hand-selected experiences by brand names you already trust.

Building on Proven ModelsExisting Loyalty Programs are Evolving through Check-ins
Tasti D Liteoffers the opportunity to automatically update your status on Foursquare, Twitter, and Facebook when using a loyalty card.
Followers see: “I just earned 5 TastiRewards points at Tasti D-Lite Columbus Circle, NYC! http://myTasti.com.”

SPIN Magazine turned SXSW 2010 into a musical scavenger hunt.
Requirements for minimum numbers of check-ins were established for venues, time frames, and city limits.
Specialty badges designed.
Winners awarded coveted pass to annual concert with must-see talent.

Not All Fun and Games
PayPal + Microsoft Partner at SXSW 2010
Stats dated 3.14.10

Cities Showing Their Unique Flavor
Tourism has a giant growth opportunity.

The Ivory Tower Becomes a Block Party
Could Tuition Credits be Earned Through Check-ins?
Returning Students Attend Select Lectures for Free?

Checking in on foursquare
Not all fun and games
Sxsw fundraiser – stats dated 3.14.10

The Challenge is ON!
Location-based social platforms open conversations
between peer-to-peer and brand-to-consumer in exciting new ways. A fantastic melding of offline and online activity.
Entertainment and information all rolled into one.
How will you use this new phenomenon?
Brands. Event planners. Conference producers. Non-profits.
What new experiences will the world learn
about from YOU?

KARYN COOKS
FLAIR MEDIA
Engage. Connect. Share.e flairmediainc@gmail.com
www.FlairMinute.com

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Jumping in to Foursquare Reviewing Location-Based Games for Business

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