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Jumping in to Foursquare Reviewing Location-Based Games for Business
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Jumping in to Foursquare Reviewing Location-Based Games for Business


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Jumping in to Foursquare:Reviewing Location-Based Games for Business …

Jumping in to Foursquare:Reviewing Location-Based Games for Business

From Harvard to Zagats, and Tasti D Lite to Starbucks, the world's most familiar brands are experimenting with location-based platforms to develop deeper customer relationships. What new experiences will we learn about from yours?

Published in: Technology, Spiritual
  • @Flair Media - that would be much appreciated! Especially since the changes to Foursquare over the last couple of weeks.
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  • My how the LBS landscape has evolved since I first posted this preso. Definitely time for an update.
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  • Hi,. great presentation.. in simple language..

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  • Very interesting presentation. I really liked slide 5 where you talked about the process in which someone interacts with foursquare. If you're interested I made a short presentation breaking down how foursquare becomes so addictive to its users which you can check out here:

    p.s. sorry if it's inappropriate to talk about one's own work in another's comments section, I'm still not sure of SlideShare etiquette
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  • mikeyames - do you have a screenshot of the Harvard profile you're able to see? Let's investigate the difference!
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  • 1. Jumping in to Foursquare
    Reviewing Location-Based Platforms for Business
  • 2. What IS Foursquare?
    “. . .a service that mixes social, locative and gaming elements to encourage people to explore the cities in which they live.“
  • 3. User Data
    Stats updated 3.14.10
    • Over 500,000 users 
    • 4. Over 1,000,000 badges have been awarded
    • 5. Over 1.4 million venues with 1200 offering specials
    • 6. Over 15.5 million check-ins
    • 7. March 5th its biggest day ever, weighing in at . . . 275,000 check-ins over the course of the day
  • Checking in on Foursquare
    It’s meant to be used on the go.
    Download your phone’s appropriate app for free.
  • 8. Arrive at your destination.
    Click places.
    Identify your correct location from populated list.
    Earn points for frequent check-ins + adding new venues to the list.
    Learn more about the location from other users.
    Earn badges based on activity.
  • 9. Who’s on first?
    All about the game!
    Checking in on foursquare
  • 10. New Badges Released During SXSW 2010
  • 11. Early Brand Adoption
    Entertainment, Education, and Commerce
    All are experimenting with engagement through gaming.
    Discover new hand-selected experiences by brand names you already trust.
  • 12. Building on Proven ModelsExisting Loyalty Programs are Evolving through Check-ins
    Tasti D Liteoffers the opportunity to automatically update your status on Foursquare, Twitter, and Facebook when using a loyalty card.
    Followers see: “I just earned 5 TastiRewards points at Tasti D-Lite Columbus Circle, NYC!”
  • 13. SPIN Magazine turned SXSW 2010 into a musical scavenger hunt.
    Requirements for minimum numbers of check-ins were established for venues, time frames, and city limits.
    Specialty badges designed.
    Winners awarded coveted pass to annual concert with must-see talent.
  • 14. Not All Fun and Games
    PayPal + Microsoft Partner at SXSW 2010
    Stats dated 3.14.10
  • 15. Cities Showing Their Unique Flavor
    Tourism has a giant growth opportunity.
  • 16. The Ivory Tower Becomes a Block Party
    Could Tuition Credits be Earned Through Check-ins?
    Returning Students Attend Select Lectures for Free?
  • 17. Checking in on foursquare
    Not all fun and games
    Sxsw fundraiser – stats dated 3.14.10
  • 18. The Challenge is ON!
    Location-based social platforms open conversations
    between peer-to-peer and brand-to-consumer in exciting new ways. A fantastic melding of offline and online activity.
    Entertainment and information all rolled into one.
    How will you use this new phenomenon?
    Brands. Event planners. Conference producers. Non-profits.
    What new experiences will the world learn
    about from YOU?
    Engage. Connect. Share.e