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BRAND IDENTITY PROJECT                               by Karwanna DysonWednesday, December 15, 2010
WHO WE ARE                               Big	  Mouth	  Productions	  is	  a	  full	  service	                             ...
STRENGTHS                               Big	  Mouth	  Productions	  is	  a	  very	  strong	  and	                         ...
PROTECTION ©opyrights                                                             2010                               The	 ...
CATEGORY                               According	  to	  the	  article	  Pursuing	  Strong	  Brand,	                       ...
Red                                                                            Horizontal                                 ...
LOGO                               This	  logo	  is	  both	  a	  Wordmark	  and	  Pictoral	  Mark.	                       ...
COMPETITOR                               Turn	  Here	  is	  a	  competitor	  for	  my	  company.	                         ...
IDEAL LOGO                               Now	  taking	  a	  look	  at	  Nickelodeon’s	  logo,	  the	                      ...
CORPORATE CULTURE         The	  main	  values	  and	  beliefs	  of	  Big	  Mouth	  Productions	  is	  that	  we	  take	  p...
MANTRA                                           “Bringing Ideas To Life”...                               is	  our	  mant...
TAG LINE                                              Creative Visual Content                                             ...
THE ENDWednesday, December 15, 2010
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Dyson karwana brand_identity

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Keynote detailing Brand Identity

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  • Transcript of "Dyson karwana brand_identity"

    1. 1. BRAND IDENTITY PROJECT by Karwanna DysonWednesday, December 15, 2010
    2. 2. WHO WE ARE Big  Mouth  Productions  is  a  full  service   professional  company  produces  visual  media   content  for  multi-­‐platform  marketing  and   distribution.  Wednesday, December 15, 2010
    3. 3. STRENGTHS Big  Mouth  Productions  is  a  very  strong  and   creative  name  for  a  production  company  because   the  level  of  creativity  our  product  conveys  is  so   loud  that  it  speaks  for  itself.  Wednesday, December 15, 2010
    4. 4. PROTECTION ©opyrights 2010 The  name  is  not  patented,  but  it  is  a  registered   business  name,  which  gives  it  protection   regionally  here  in  the  Northern  Ca  areas.  Wednesday, December 15, 2010
    5. 5. CATEGORY According  to  the  article  Pursuing  Strong  Brand,   Big  Mouth  Productions  falls  in  Arbitrary   category.  A  brand  in  this  category  is  highly   protected  because  it’s  distinctiveness,  however   It  can  still  be  used  in  other  markets.  Wednesday, December 15, 2010
    6. 6. Red Horizontal LAWS The  logo  for  my  company  is  horizontal,  which  in  line  with  the  recommendations  of   Laws  of  Shape.  The  perception  is  that  human  eyes  are  horizontal,  across  from  each   other  so  it’s  easier  to  focus  on  horizontal  images.  Another  Law  that  is  clearly  in   harmony  with  my  logo  is  the  Law  of  color.  Being  that  red  is  a  color  that’s  drawing  and   exudes  energy  and  excitement,  together  the  horizontal  layout  of  the  typeface  and   color  gives  this  logo  a  strong  potential.  Wednesday, December 15, 2010
    7. 7. LOGO This  logo  is  both  a  Wordmark  and  Pictoral  Mark.   If    I  had  to  choose  just  one,  I  would  say  Pictoral   Mark  because  the  mouth  with  the  camera  inside   stands  out  more  than  the  name  itself.  That’s   usually  what  people  remember.  It’s  feminine,  but   yet  strong  and  professional,  which  is  a  unique   brand.  Wednesday, December 15, 2010
    8. 8. COMPETITOR Turn  Here  is  a  competitor  for  my  company.   Taking  a  look  at  it’s  logo  I  can  see  that  the  color   scheme  is  orange,  which  still  falls  in  the  red   family.  It’s  also  partially  dark  grey,  which  gives  it   a  balanced  perspective  and  allows  the  words  here   to  pop  out.  The  layout  is  horizontal  and  they  have   a  easy  to  read  type  face.  Wednesday, December 15, 2010
    9. 9. IDEAL LOGO Now  taking  a  look  at  Nickelodeon’s  logo,  the   color  orange  is  here  again,  which  is  bold.  The   typeface  is  white,  which  signiLies  purity  and  is   slightly  horizontal  with  a  hint  of  vertical  layout.   This  is  a  very  strong  brand  that’s  capturing  and   identiLiable  and  I’d  like  to  evolve  my  logo  and   brand  to  something  universal  as  nickelodeons.  Wednesday, December 15, 2010
    10. 10. CORPORATE CULTURE The  main  values  and  beliefs  of  Big  Mouth  Productions  is  that  we  take  pride  in  our  work   and  care  about  our  clients.  Customer  satisfaction  and  building  strong  business   relationships  is  our  aim.  Having  the  ability  to  communicate  that  through  testimonials,   referrals  are  how  we  will  carry  out  our  culture.  We  will  assist  and  assure  our  clients   every  step  of  the  way  through  the  project  to  make  sure  their  ideas  and  focus  is  clearly   displayed  in  our  work.  Wednesday, December 15, 2010
    11. 11. MANTRA “Bringing Ideas To Life”... is  our  mantra.  It’s  clear,  to  the  point  and  draws   a  connection  between  customer  thoughts  and   our  creative  work.  Wednesday, December 15, 2010
    12. 12. TAG LINE Creative Visual Content for Multi-Platform Marketing This  tagline  re-­‐enforces  our  Mantra  statement  of  Bringing  Ideas  to  life.  It  expands  on   how  we  do  that  and  for  what  mediums.  It’s  important  to  create  value  of  our  service   by  showing  the  usability  of  it.  It’s  possible  that  our  competitors  can  do  the  same,  but   they  don’t  advertise  the  usability  of  their  product.  With  so  many  platforms  as  TV  and   Internet  as  well  as  digital  billboards,  such  a  tagline  can  give  our  company  an   advantage  over  competitors  because  it’s  signiLies  cost  efLiciency  without  us  having  a   brand  of  lowest  price.  Wednesday, December 15, 2010
    13. 13. THE ENDWednesday, December 15, 2010
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