SlideShare a Scribd company logo
1 of 26
Download to read offline
Marketing induction for the freshers of Alkesh Dinesh Mody Institute to give them an idea about Marketing Field
Marketing induction for the freshers of Alkesh Dinesh Mody Institute to give them an idea about Marketing Field
Marketing induction for the freshers of Alkesh Dinesh Mody Institute to give them an idea about Marketing Field
Marketing induction for the freshers of Alkesh Dinesh Mody Institute to give them an idea about Marketing Field
WHAT IS MARKETING ? ? ?
Marketing induction for the freshers of Alkesh Dinesh Mody Institute to give them an idea about Marketing Field
Marketing induction for the freshers of Alkesh Dinesh Mody Institute to give them an idea about Marketing Field
Is Marketing all about 
SELLING ?
Marketing induction for the freshers of Alkesh Dinesh Mody Institute to give them an idea about Marketing Field
Is Marketing all about 
ADVERTISING ?
Marketing induction for the freshers of Alkesh Dinesh Mody Institute to give them an idea about Marketing Field
Marketing induction for the freshers of Alkesh Dinesh Mody Institute to give them an idea about Marketing Field
Marketing induction for the freshers of Alkesh Dinesh Mody Institute to give them an idea about Marketing Field
Marketing induction for the freshers of Alkesh Dinesh Mody Institute to give them an idea about Marketing Field
Marketing induction for the freshers of Alkesh Dinesh Mody Institute to give them an idea about Marketing Field
Sales 
Marketing 
Production & 
Distribution 
Events 
Management 
PR 
Advertising 
& 
Promotion 
MR 
Brand 
Management
MMS –Semester II – (6 Core Subjects and 2 Specialisation Electives) 
Cost & Management Accounting 
Financial Management 
Human Resources Management 
Operations Research 
Legal Aspects of Business 
& Taxation 
Business Research Methods 
Specialisation Elective I 
Specialisation Elective II 
Semester II Marketing 
Specialisation Electives (Any Two) 
• Rural Marketing 
• Event Management 
• Retail Management 
• Export Documentation & Procedures
MMS –Semester III – Marketing Specialisation 
International Business 
Strategic Management 
Product & Brand Management 
Sales Mgmt & Sales Promotion 
Consumer & Industrial 
Buyer Behaviour 
Financial Aspects of Marketing 
Marketing Elective I 
Marketing Elective II 
Summer Internship Project 
Semester III Marketing Specialisation 
Electives (Any Two) 
• Services Marketing 
• Distribution and SCM 
• Marketing Research & Analytics 
• Customer Relationship Management
MMS –Semester IV – Marketing Specialisation 
Management Control Systems 
Creativity & Innovation Management 
Strategic Marketing Management 
Integrated Marketing Communications 
& Digital Marketing 
Marketing Elective I 
Marketing Elective II 
Semester IV Marketing Specialisation 
Electives (Any Two) 
• Quantitative Models in Marketing 
• Business to Business Marketing 
• Media Planning & Strategy 
• Emerging Trends in Marketing 
Industry Oriented Dissertation Project
Current situation 
Today’s marketers 
need to know how 
social media, video, 
conversions & 
analytics work 
Job descriptions, 
expectations & 
responsibilities 
differ 
(PEST) 
Environment 
change
Skills Required 
Interpersonal skills 
Good oral and written communication 
Numeracy and analytical ability 
Creativity and imagination 
Influencing and negotiation skills 
Teamwork 
Organizational ability 
IT skills 
Drive and ambition (Source – AMA) 
Of course, there are some specialist marketing 
roles that will require specific skills in addition.
* Essential Skills for Marketing Positions as perceived by Employers 
Ranking Attributes 
1. A willingness to learn 
2. Oral communication 
3. Independent judgment 
4. Teamwork 
5. Written communication 
6. Skills to implement change 
7. Flexibility and adaptability 
8. Analytical skills 
9. Self-confidence 
10. Strong interpersonal skills 
11. Problem-solving 
12. Skills to plan own work 
13. Ability to be creative 
14. Awareness of ethical issues 
15. Multi-disciplinary perspective
* Essential Manager’s Knowledge Areas as perceived by Employers 
Ranking Attributes 
1. Marketing communications 
2. Market research and analysis 
3. Strategic marketing 
4. B2B marketing 
5. Innovation and new product development 
6. Services marketing 
7. Retail marketing and management 
8. Product and brand management 
9. Direct marketing 
10. Marketing logistics/distribution 
11. Consumer behavior 
12. International and export marketing 
13. Pricing 
14. Personal selling and sales management 
15. Societal and ethical issues in marketing
Summer Internship Companies 
• Kalpataru Real Estate 
• Amul 
• MT Educare 
• ONGC 
• SBI 
• Mahindra SSG 
• HT Media 
• HPCL 
• Cadburry 
• PepsiCo 
• Haldiram
All about Marketing Placements 
• Tech Mahindra 
• Asian Paints 
• Markets & Markets 
• IndiaBulls 
• MT Educare 
• R J Capital 
• Telelabs 
• Axis Bank 
• Florista
Marketing induction for the freshers of Alkesh Dinesh Mody Institute to give them an idea about Marketing Field

More Related Content

What's hot

Marketing Process
Marketing ProcessMarketing Process
Marketing ProcessSachin MK
 
Retail Marketing Strategy retail rajnish kumar itc
Retail Marketing Strategy retail  rajnish kumar itcRetail Marketing Strategy retail  rajnish kumar itc
Retail Marketing Strategy retail rajnish kumar itcrajnish kumar
 
Kotler CH2: DEVELOPING MARKETING STRATEGIES AND PLANS
Kotler CH2: DEVELOPING MARKETING STRATEGIES AND PLANSKotler CH2: DEVELOPING MARKETING STRATEGIES AND PLANS
Kotler CH2: DEVELOPING MARKETING STRATEGIES AND PLANSEric Bengat
 
kotler Marketing management chapter 4.PPT
kotler Marketing management chapter 4.PPTkotler Marketing management chapter 4.PPT
kotler Marketing management chapter 4.PPTHadi Khan
 
408 Marketing Strategy Unit 1
408 Marketing Strategy Unit 1408 Marketing Strategy Unit 1
408 Marketing Strategy Unit 1ashishjaswal
 
Vladimir Marinković- Marketing
Vladimir Marinković- MarketingVladimir Marinković- Marketing
Vladimir Marinković- Marketingkragujevac
 
Ins & Outs of Developing a Marketing Plan | DCSBDC | Doing Business in DC
Ins & Outs of Developing a Marketing Plan | DCSBDC | Doing Business in DCIns & Outs of Developing a Marketing Plan | DCSBDC | Doing Business in DC
Ins & Outs of Developing a Marketing Plan | DCSBDC | Doing Business in DCWashington, DC Economic Partnership
 
Tmpropel
TmpropelTmpropel
TmpropelHatch
 
Developing and Implementing
Developing and Implementing Developing and Implementing
Developing and Implementing Noura Ahmed
 

What's hot (15)

Marketing Process
Marketing ProcessMarketing Process
Marketing Process
 
Marketing
MarketingMarketing
Marketing
 
Retail Marketing Strategy retail rajnish kumar itc
Retail Marketing Strategy retail  rajnish kumar itcRetail Marketing Strategy retail  rajnish kumar itc
Retail Marketing Strategy retail rajnish kumar itc
 
Kotler CH2: DEVELOPING MARKETING STRATEGIES AND PLANS
Kotler CH2: DEVELOPING MARKETING STRATEGIES AND PLANSKotler CH2: DEVELOPING MARKETING STRATEGIES AND PLANS
Kotler CH2: DEVELOPING MARKETING STRATEGIES AND PLANS
 
kotler Marketing management chapter 4.PPT
kotler Marketing management chapter 4.PPTkotler Marketing management chapter 4.PPT
kotler Marketing management chapter 4.PPT
 
408 Marketing Strategy Unit 1
408 Marketing Strategy Unit 1408 Marketing Strategy Unit 1
408 Marketing Strategy Unit 1
 
Model application
Model applicationModel application
Model application
 
Vladimir Marinković- Marketing
Vladimir Marinković- MarketingVladimir Marinković- Marketing
Vladimir Marinković- Marketing
 
Master Degree Program in Fashion Merchandising & Retail Management
Master Degree Program in Fashion Merchandising & Retail ManagementMaster Degree Program in Fashion Merchandising & Retail Management
Master Degree Program in Fashion Merchandising & Retail Management
 
Ins & Outs of Developing a Marketing Plan | DCSBDC | Doing Business in DC
Ins & Outs of Developing a Marketing Plan | DCSBDC | Doing Business in DCIns & Outs of Developing a Marketing Plan | DCSBDC | Doing Business in DC
Ins & Outs of Developing a Marketing Plan | DCSBDC | Doing Business in DC
 
Marketing basics p1
Marketing basics p1Marketing basics p1
Marketing basics p1
 
Chapter 1-defining-marketing-for-the-21st-century
Chapter 1-defining-marketing-for-the-21st-centuryChapter 1-defining-marketing-for-the-21st-century
Chapter 1-defining-marketing-for-the-21st-century
 
Tmpropel
TmpropelTmpropel
Tmpropel
 
Marketing
MarketingMarketing
Marketing
 
Developing and Implementing
Developing and Implementing Developing and Implementing
Developing and Implementing
 

Viewers also liked

The concept of Branding
The concept of BrandingThe concept of Branding
The concept of Brandingnabeel.sm
 
Fundamentals of brand building
Fundamentals of brand building Fundamentals of brand building
Fundamentals of brand building Enitan Odetayo
 
Business Strategy + Brand Strategy
Business Strategy + Brand StrategyBusiness Strategy + Brand Strategy
Business Strategy + Brand StrategyVCU Brandcenter
 
Branding & Brand Positioning
Branding & Brand PositioningBranding & Brand Positioning
Branding & Brand PositioningSamer Meqdad
 
presentation of brands
presentation of brandspresentation of brands
presentation of brandsSilence Speed
 
The Art of Branding by Guy Kawasaki
The Art of Branding by Guy KawasakiThe Art of Branding by Guy Kawasaki
The Art of Branding by Guy KawasakiGuy Kawasaki
 
Intro to Branding & Brand management - Elkottab
Intro to Branding & Brand management - ElkottabIntro to Branding & Brand management - Elkottab
Intro to Branding & Brand management - ElkottabMuhammad Omar
 
Brand first, branding second
Brand first, branding secondBrand first, branding second
Brand first, branding secondGordon Graham
 
People Don't Care About Your Brand
People Don't Care About Your BrandPeople Don't Care About Your Brand
People Don't Care About Your BrandSlides That Rock
 

Viewers also liked (12)

The concept of Branding
The concept of BrandingThe concept of Branding
The concept of Branding
 
Fundamentals of brand building
Fundamentals of brand building Fundamentals of brand building
Fundamentals of brand building
 
Brand ppt
Brand pptBrand ppt
Brand ppt
 
Business Strategy + Brand Strategy
Business Strategy + Brand StrategyBusiness Strategy + Brand Strategy
Business Strategy + Brand Strategy
 
Branding & Brand Positioning
Branding & Brand PositioningBranding & Brand Positioning
Branding & Brand Positioning
 
Why Branding is Important
Why Branding is ImportantWhy Branding is Important
Why Branding is Important
 
presentation of brands
presentation of brandspresentation of brands
presentation of brands
 
The Art of Branding by Guy Kawasaki
The Art of Branding by Guy KawasakiThe Art of Branding by Guy Kawasaki
The Art of Branding by Guy Kawasaki
 
Intro to Branding & Brand management - Elkottab
Intro to Branding & Brand management - ElkottabIntro to Branding & Brand management - Elkottab
Intro to Branding & Brand management - Elkottab
 
Branding ppt
Branding pptBranding ppt
Branding ppt
 
Brand first, branding second
Brand first, branding secondBrand first, branding second
Brand first, branding second
 
People Don't Care About Your Brand
People Don't Care About Your BrandPeople Don't Care About Your Brand
People Don't Care About Your Brand
 

Similar to Marketing induction for the freshers of Alkesh Dinesh Mody Institute to give them an idea about Marketing Field

Final presentation IIM Internship (Module-4)
Final presentation IIM Internship (Module-4)Final presentation IIM Internship (Module-4)
Final presentation IIM Internship (Module-4)Sameer Mathur
 
GoCrackIt Sales & Marketing
GoCrackIt Sales & MarketingGoCrackIt Sales & Marketing
GoCrackIt Sales & MarketingSupportGCI
 
LBS Open Day Undergraduate Marketing 1920
LBS Open Day Undergraduate Marketing 1920 LBS Open Day Undergraduate Marketing 1920
LBS Open Day Undergraduate Marketing 1920 Neil Kelley
 
Organisational Design: Aligning Your Organisational Structure with Business G...
Organisational Design: Aligning Your Organisational Structure with Business G...Organisational Design: Aligning Your Organisational Structure with Business G...
Organisational Design: Aligning Your Organisational Structure with Business G...The HR Observer
 
Vladimir Marinković - Marketing
Vladimir Marinković - MarketingVladimir Marinković - Marketing
Vladimir Marinković - Marketingkragujevac
 
Marketing Management PPTs.pptx
Marketing Management  PPTs.pptxMarketing Management  PPTs.pptx
Marketing Management PPTs.pptxNagarajNavalgund
 
Introduction to mr
Introduction to mrIntroduction to mr
Introduction to mrkompellark
 
BBA Mkt(2010)_PolyU
BBA Mkt(2010)_PolyUBBA Mkt(2010)_PolyU
BBA Mkt(2010)_PolyUpolyduck
 
COURSE TITLE MKTG MGT (2).pptx
COURSE TITLE MKTG MGT (2).pptxCOURSE TITLE MKTG MGT (2).pptx
COURSE TITLE MKTG MGT (2).pptxAmanuel64
 
Open day 20162017
Open day 20162017Open day 20162017
Open day 20162017Neil Kelley
 
Kokio Corporate Presentation
Kokio Corporate PresentationKokio Corporate Presentation
Kokio Corporate PresentationKokio
 
Marketing masters
Marketing mastersMarketing masters
Marketing mastersTiSEM_TiU
 
Eloqua breakfast briefing pres apr 2012
Eloqua breakfast briefing pres apr 2012Eloqua breakfast briefing pres apr 2012
Eloqua breakfast briefing pres apr 2012Gerry Brown
 
Marketing Major Presentation
Marketing Major Presentation   Marketing Major Presentation
Marketing Major Presentation asktrsbm
 
Pursue Wide-Ranging Marketing Courses with the Support of Marketing Assignmen...
Pursue Wide-Ranging Marketing Courses with the Support of Marketing Assignmen...Pursue Wide-Ranging Marketing Courses with the Support of Marketing Assignmen...
Pursue Wide-Ranging Marketing Courses with the Support of Marketing Assignmen...Priya Vaidya
 
Marketing for the 21st Century
Marketing for the 21st CenturyMarketing for the 21st Century
Marketing for the 21st CenturyAIMS Education
 

Similar to Marketing induction for the freshers of Alkesh Dinesh Mody Institute to give them an idea about Marketing Field (20)

Final presentation IIM Internship (Module-4)
Final presentation IIM Internship (Module-4)Final presentation IIM Internship (Module-4)
Final presentation IIM Internship (Module-4)
 
GoCrackIt Sales & Marketing
GoCrackIt Sales & MarketingGoCrackIt Sales & Marketing
GoCrackIt Sales & Marketing
 
LBS Open Day Undergraduate Marketing 1920
LBS Open Day Undergraduate Marketing 1920 LBS Open Day Undergraduate Marketing 1920
LBS Open Day Undergraduate Marketing 1920
 
Organisational Design: Aligning Your Organisational Structure with Business G...
Organisational Design: Aligning Your Organisational Structure with Business G...Organisational Design: Aligning Your Organisational Structure with Business G...
Organisational Design: Aligning Your Organisational Structure with Business G...
 
Vladimir Marinković - Marketing
Vladimir Marinković - MarketingVladimir Marinković - Marketing
Vladimir Marinković - Marketing
 
Marketing Management PPTs.pptx
Marketing Management  PPTs.pptxMarketing Management  PPTs.pptx
Marketing Management PPTs.pptx
 
Introduction to mr
Introduction to mrIntroduction to mr
Introduction to mr
 
BBA Mkt(2010)_PolyU
BBA Mkt(2010)_PolyUBBA Mkt(2010)_PolyU
BBA Mkt(2010)_PolyU
 
COURSE TITLE MKTG MGT (2).pptx
COURSE TITLE MKTG MGT (2).pptxCOURSE TITLE MKTG MGT (2).pptx
COURSE TITLE MKTG MGT (2).pptx
 
Open day 20162017
Open day 20162017Open day 20162017
Open day 20162017
 
Marketing research
Marketing researchMarketing research
Marketing research
 
Kokio Corporate Presentation
Kokio Corporate PresentationKokio Corporate Presentation
Kokio Corporate Presentation
 
Marketing masters
Marketing mastersMarketing masters
Marketing masters
 
Eloqua breakfast briefing pres apr 2012
Eloqua breakfast briefing pres apr 2012Eloqua breakfast briefing pres apr 2012
Eloqua breakfast briefing pres apr 2012
 
Marketing plan final
Marketing plan finalMarketing plan final
Marketing plan final
 
Marketing Major Presentation
Marketing Major Presentation   Marketing Major Presentation
Marketing Major Presentation
 
MM.pptx
MM.pptxMM.pptx
MM.pptx
 
Kasun
KasunKasun
Kasun
 
Pursue Wide-Ranging Marketing Courses with the Support of Marketing Assignmen...
Pursue Wide-Ranging Marketing Courses with the Support of Marketing Assignmen...Pursue Wide-Ranging Marketing Courses with the Support of Marketing Assignmen...
Pursue Wide-Ranging Marketing Courses with the Support of Marketing Assignmen...
 
Marketing for the 21st Century
Marketing for the 21st CenturyMarketing for the 21st Century
Marketing for the 21st Century
 

More from Kartik Mehta

Indian Achievers-Male and Female as a part of Project Management Assignment
Indian Achievers-Male and Female as a part of Project Management AssignmentIndian Achievers-Male and Female as a part of Project Management Assignment
Indian Achievers-Male and Female as a part of Project Management AssignmentKartik Mehta
 
Bofors scam for the subject of Business Ethics and CSR
Bofors scam for the subject of Business Ethics and CSRBofors scam for the subject of Business Ethics and CSR
Bofors scam for the subject of Business Ethics and CSRKartik Mehta
 
Presentation on Green Marketing and eco-friendly products|Can marketing reall...
Presentation on Green Marketing and eco-friendly products|Can marketing reall...Presentation on Green Marketing and eco-friendly products|Can marketing reall...
Presentation on Green Marketing and eco-friendly products|Can marketing reall...Kartik Mehta
 
Impact of green marketing on customer satsifaction and environmental safety -...
Impact of green marketing on customer satsifaction and environmental safety -...Impact of green marketing on customer satsifaction and environmental safety -...
Impact of green marketing on customer satsifaction and environmental safety -...Kartik Mehta
 
High Performance Leadership lessons from movies and from world's top leaders ...
High Performance Leadership lessons from movies and from world's top leaders ...High Performance Leadership lessons from movies and from world's top leaders ...
High Performance Leadership lessons from movies and from world's top leaders ...Kartik Mehta
 
Financial accounting in Masters of Management Studies by Prof. Subhash Dalvi
Financial accounting in Masters of Management Studies by Prof. Subhash DalviFinancial accounting in Masters of Management Studies by Prof. Subhash Dalvi
Financial accounting in Masters of Management Studies by Prof. Subhash DalviKartik Mehta
 
How to improve your Presentation skills | Skills you need for delivering an a...
How to improve your Presentation skills | Skills you need for delivering an a...How to improve your Presentation skills | Skills you need for delivering an a...
How to improve your Presentation skills | Skills you need for delivering an a...Kartik Mehta
 
Business proposals
Business proposalsBusiness proposals
Business proposalsKartik Mehta
 
Product placements [In-Film Branding] and advertising in movies
Product placements [In-Film Branding] and advertising in moviesProduct placements [In-Film Branding] and advertising in movies
Product placements [In-Film Branding] and advertising in moviesKartik Mehta
 
Sales Management and Distribution Process at Dadar flower market in Mumbai
Sales Management and Distribution Process at Dadar flower market in MumbaiSales Management and Distribution Process at Dadar flower market in Mumbai
Sales Management and Distribution Process at Dadar flower market in MumbaiKartik Mehta
 
Summer Internship Report on Developing business promotional strategies and ma...
Summer Internship Report on Developing business promotional strategies and ma...Summer Internship Report on Developing business promotional strategies and ma...
Summer Internship Report on Developing business promotional strategies and ma...Kartik Mehta
 
Integrated marketing communication presentation on how to market your startup...
Integrated marketing communication presentation on how to market your startup...Integrated marketing communication presentation on how to market your startup...
Integrated marketing communication presentation on how to market your startup...Kartik Mehta
 
Mc donald's customer loyalty programs and customer relationship management
Mc donald's customer loyalty programs and customer relationship managementMc donald's customer loyalty programs and customer relationship management
Mc donald's customer loyalty programs and customer relationship managementKartik Mehta
 
Blackberry case study-As an academic subject of Strategic Management having q...
Blackberry case study-As an academic subject of Strategic Management having q...Blackberry case study-As an academic subject of Strategic Management having q...
Blackberry case study-As an academic subject of Strategic Management having q...Kartik Mehta
 
Jollibee Food Corporation-An International Expansion Case Study
Jollibee Food Corporation-An International Expansion Case StudyJollibee Food Corporation-An International Expansion Case Study
Jollibee Food Corporation-An International Expansion Case StudyKartik Mehta
 
Marketing Research Application Assignment on behalf of Alkesh Dinesh Mody Ins...
Marketing Research Application Assignment on behalf of Alkesh Dinesh Mody Ins...Marketing Research Application Assignment on behalf of Alkesh Dinesh Mody Ins...
Marketing Research Application Assignment on behalf of Alkesh Dinesh Mody Ins...Kartik Mehta
 
Evian brand identity prism as a part of brand management-Alkesh Dinesh Mody I...
Evian brand identity prism as a part of brand management-Alkesh Dinesh Mody I...Evian brand identity prism as a part of brand management-Alkesh Dinesh Mody I...
Evian brand identity prism as a part of brand management-Alkesh Dinesh Mody I...Kartik Mehta
 
Retail management-Textile|Garment|Apparel Industry overview, Top 3 apparel br...
Retail management-Textile|Garment|Apparel Industry overview, Top 3 apparel br...Retail management-Textile|Garment|Apparel Industry overview, Top 3 apparel br...
Retail management-Textile|Garment|Apparel Industry overview, Top 3 apparel br...Kartik Mehta
 
Logo evolution of Microsoft Windows and Reebok over the period of time from t...
Logo evolution of Microsoft Windows and Reebok over the period of time from t...Logo evolution of Microsoft Windows and Reebok over the period of time from t...
Logo evolution of Microsoft Windows and Reebok over the period of time from t...Kartik Mehta
 

More from Kartik Mehta (20)

Indian Achievers-Male and Female as a part of Project Management Assignment
Indian Achievers-Male and Female as a part of Project Management AssignmentIndian Achievers-Male and Female as a part of Project Management Assignment
Indian Achievers-Male and Female as a part of Project Management Assignment
 
Bofors scam for the subject of Business Ethics and CSR
Bofors scam for the subject of Business Ethics and CSRBofors scam for the subject of Business Ethics and CSR
Bofors scam for the subject of Business Ethics and CSR
 
Presentation on Green Marketing and eco-friendly products|Can marketing reall...
Presentation on Green Marketing and eco-friendly products|Can marketing reall...Presentation on Green Marketing and eco-friendly products|Can marketing reall...
Presentation on Green Marketing and eco-friendly products|Can marketing reall...
 
Impact of green marketing on customer satsifaction and environmental safety -...
Impact of green marketing on customer satsifaction and environmental safety -...Impact of green marketing on customer satsifaction and environmental safety -...
Impact of green marketing on customer satsifaction and environmental safety -...
 
High Performance Leadership lessons from movies and from world's top leaders ...
High Performance Leadership lessons from movies and from world's top leaders ...High Performance Leadership lessons from movies and from world's top leaders ...
High Performance Leadership lessons from movies and from world's top leaders ...
 
Financial accounting in Masters of Management Studies by Prof. Subhash Dalvi
Financial accounting in Masters of Management Studies by Prof. Subhash DalviFinancial accounting in Masters of Management Studies by Prof. Subhash Dalvi
Financial accounting in Masters of Management Studies by Prof. Subhash Dalvi
 
Report writing
Report writingReport writing
Report writing
 
How to improve your Presentation skills | Skills you need for delivering an a...
How to improve your Presentation skills | Skills you need for delivering an a...How to improve your Presentation skills | Skills you need for delivering an a...
How to improve your Presentation skills | Skills you need for delivering an a...
 
Business proposals
Business proposalsBusiness proposals
Business proposals
 
Product placements [In-Film Branding] and advertising in movies
Product placements [In-Film Branding] and advertising in moviesProduct placements [In-Film Branding] and advertising in movies
Product placements [In-Film Branding] and advertising in movies
 
Sales Management and Distribution Process at Dadar flower market in Mumbai
Sales Management and Distribution Process at Dadar flower market in MumbaiSales Management and Distribution Process at Dadar flower market in Mumbai
Sales Management and Distribution Process at Dadar flower market in Mumbai
 
Summer Internship Report on Developing business promotional strategies and ma...
Summer Internship Report on Developing business promotional strategies and ma...Summer Internship Report on Developing business promotional strategies and ma...
Summer Internship Report on Developing business promotional strategies and ma...
 
Integrated marketing communication presentation on how to market your startup...
Integrated marketing communication presentation on how to market your startup...Integrated marketing communication presentation on how to market your startup...
Integrated marketing communication presentation on how to market your startup...
 
Mc donald's customer loyalty programs and customer relationship management
Mc donald's customer loyalty programs and customer relationship managementMc donald's customer loyalty programs and customer relationship management
Mc donald's customer loyalty programs and customer relationship management
 
Blackberry case study-As an academic subject of Strategic Management having q...
Blackberry case study-As an academic subject of Strategic Management having q...Blackberry case study-As an academic subject of Strategic Management having q...
Blackberry case study-As an academic subject of Strategic Management having q...
 
Jollibee Food Corporation-An International Expansion Case Study
Jollibee Food Corporation-An International Expansion Case StudyJollibee Food Corporation-An International Expansion Case Study
Jollibee Food Corporation-An International Expansion Case Study
 
Marketing Research Application Assignment on behalf of Alkesh Dinesh Mody Ins...
Marketing Research Application Assignment on behalf of Alkesh Dinesh Mody Ins...Marketing Research Application Assignment on behalf of Alkesh Dinesh Mody Ins...
Marketing Research Application Assignment on behalf of Alkesh Dinesh Mody Ins...
 
Evian brand identity prism as a part of brand management-Alkesh Dinesh Mody I...
Evian brand identity prism as a part of brand management-Alkesh Dinesh Mody I...Evian brand identity prism as a part of brand management-Alkesh Dinesh Mody I...
Evian brand identity prism as a part of brand management-Alkesh Dinesh Mody I...
 
Retail management-Textile|Garment|Apparel Industry overview, Top 3 apparel br...
Retail management-Textile|Garment|Apparel Industry overview, Top 3 apparel br...Retail management-Textile|Garment|Apparel Industry overview, Top 3 apparel br...
Retail management-Textile|Garment|Apparel Industry overview, Top 3 apparel br...
 
Logo evolution of Microsoft Windows and Reebok over the period of time from t...
Logo evolution of Microsoft Windows and Reebok over the period of time from t...Logo evolution of Microsoft Windows and Reebok over the period of time from t...
Logo evolution of Microsoft Windows and Reebok over the period of time from t...
 

Recently uploaded

Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 

Recently uploaded (20)

Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 

Marketing induction for the freshers of Alkesh Dinesh Mody Institute to give them an idea about Marketing Field

  • 8. Is Marketing all about SELLING ?
  • 10. Is Marketing all about ADVERTISING ?
  • 16. Sales Marketing Production & Distribution Events Management PR Advertising & Promotion MR Brand Management
  • 17. MMS –Semester II – (6 Core Subjects and 2 Specialisation Electives) Cost & Management Accounting Financial Management Human Resources Management Operations Research Legal Aspects of Business & Taxation Business Research Methods Specialisation Elective I Specialisation Elective II Semester II Marketing Specialisation Electives (Any Two) • Rural Marketing • Event Management • Retail Management • Export Documentation & Procedures
  • 18. MMS –Semester III – Marketing Specialisation International Business Strategic Management Product & Brand Management Sales Mgmt & Sales Promotion Consumer & Industrial Buyer Behaviour Financial Aspects of Marketing Marketing Elective I Marketing Elective II Summer Internship Project Semester III Marketing Specialisation Electives (Any Two) • Services Marketing • Distribution and SCM • Marketing Research & Analytics • Customer Relationship Management
  • 19. MMS –Semester IV – Marketing Specialisation Management Control Systems Creativity & Innovation Management Strategic Marketing Management Integrated Marketing Communications & Digital Marketing Marketing Elective I Marketing Elective II Semester IV Marketing Specialisation Electives (Any Two) • Quantitative Models in Marketing • Business to Business Marketing • Media Planning & Strategy • Emerging Trends in Marketing Industry Oriented Dissertation Project
  • 20. Current situation Today’s marketers need to know how social media, video, conversions & analytics work Job descriptions, expectations & responsibilities differ (PEST) Environment change
  • 21. Skills Required Interpersonal skills Good oral and written communication Numeracy and analytical ability Creativity and imagination Influencing and negotiation skills Teamwork Organizational ability IT skills Drive and ambition (Source – AMA) Of course, there are some specialist marketing roles that will require specific skills in addition.
  • 22. * Essential Skills for Marketing Positions as perceived by Employers Ranking Attributes 1. A willingness to learn 2. Oral communication 3. Independent judgment 4. Teamwork 5. Written communication 6. Skills to implement change 7. Flexibility and adaptability 8. Analytical skills 9. Self-confidence 10. Strong interpersonal skills 11. Problem-solving 12. Skills to plan own work 13. Ability to be creative 14. Awareness of ethical issues 15. Multi-disciplinary perspective
  • 23. * Essential Manager’s Knowledge Areas as perceived by Employers Ranking Attributes 1. Marketing communications 2. Market research and analysis 3. Strategic marketing 4. B2B marketing 5. Innovation and new product development 6. Services marketing 7. Retail marketing and management 8. Product and brand management 9. Direct marketing 10. Marketing logistics/distribution 11. Consumer behavior 12. International and export marketing 13. Pricing 14. Personal selling and sales management 15. Societal and ethical issues in marketing
  • 24. Summer Internship Companies • Kalpataru Real Estate • Amul • MT Educare • ONGC • SBI • Mahindra SSG • HT Media • HPCL • Cadburry • PepsiCo • Haldiram
  • 25. All about Marketing Placements • Tech Mahindra • Asian Paints • Markets & Markets • IndiaBulls • MT Educare • R J Capital • Telelabs • Axis Bank • Florista

Editor's Notes

  1. Marquee with 3-D perspective rotation (Intermediate) To reproduce the effects on this slide, do the following: On the Home tab, in the Slides group, click Layout, and then click Blank. On the Home tab, in the Drawing group, click Shapes, and then under Rectangles click Rectangle (first option from the left). On the slide, drag to draw a rectangle. Under Drawing Tools, on the Format tab, in the Size group, do the following: In the Shape Height box, enter 3.12”. In the Shape Width box, enter 7.67”. On the Home tab, in the Drawing group, click the arrow next to Shape Fill, and then click No Fill. On the Home tab, in the Drawing group, click the arrow next to Shape Outline, and then click No Outline. Right-click the rectangle, and then click Edit Text. Enter text in the text box, and then select the text. On the Home tab, in the Font group, select Franklin Gothic Medium from the Font list, enter 50 in the Font Size box, and then click Bold. On the Home tab, in the Paragraph group, click Center to center the text in the text box. Under Drawing Tools, on the Format tab, in the WordArt Styles group, click the arrow next to Text Fill, point to Gradient, and then click More Gradients. In the Format Text Effects dialog box, click Text Fill in the left pane, select Gradient fill in the Text Fill pane, and then do the following: In the Type list, select Linear. Click the button next to Direction, and then click Linear Down (first row, second option from the left). In the Angle box, enter 90°. Under Gradient stops, click Add gradient stop or Remove gradient stop until three stops appear in the drop-down list. Also under Gradient stops, customize the gradient stops that you added as follows: Select the first stop in the slider, and then do the following: In the Position box, enter 0%. Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 80, Green: 80, Blue: 80. Select the next stop in the slider, and then do the following: In the Position box, enter 49%. Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 89, Green: 89, Blue: 89. Select the last stop in the slider, and then do the following: In the Position box, enter 50%. Click the button next to Color, and then under Theme Colors click Black, Text 1 (first row, second option from the left). Also in the Format Text Effects dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets, and then under Outer click Offset Center (second row, second option from the left). On the Home tab, in the Drawing group, click Shapes, and then under Rectangles click Rounded Rectangle (second option from the left). On the slide, drag to draw a rounded rectangle. Select the rounded rectangle. Under Drawing Tools, on the Format tab, in the Size group, do the following: In the Shape Height box, enter 3.12”. In the Shape Width box, enter 7.67”. Drag the yellow diamond adjustment handle at the top of the rounded rectangle to adjust the amount of rounding on the corners. Under Drawing Tools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Fill, point to Gradient, and then click More Gradients. In the Format Shape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list, select Linear. Click the button next to Direction, and then click Linear Right (first row, fourth option from the left). In the Angle box, enter 0°. Under Gradient stops, click Add gradient stop or Remove gradient stop until two stops appear in the slider.  Also under Gradient stops, customize the gradient stops that you added as follows: Select the first stop in the slider, and then do the following: In the Position box, enter 0%. Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left). Select the last stop in the slider, and then do the following: In the Position box, enter 100%. Click the button next to Color, and then under Theme Colors click White, Background 1, Darker 25% (fourth row, first option from the left). Also in the Format Shape Effects dialog box, click Line Color in the left pane. In the Line Color pane, select No line. Select the rounded rectangle. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate. Select the duplicate rounded rectangle. On the Home tab, in the Drawing group, click the arrow next to Shape Fill, and then click No Fill. On the Home tab, in the Drawing group, click the arrow next to Shape Outline, and then under Theme Colors click White, Background 1 (first row, first option from the left). On the Home tab, in the Drawing group, click the arrow next to Shape Outline, point to Weight, and then click More Lines. In the Format Shape dialog box, click Line Style in the left pane, and then do the following in the Line Style pane: In the Width box enter 10 pt. Click the button next to Dash type, and then click Round Dot (second option from the top). In the Cap type list, select Round. On the Home tab, in the Drawing group, click Shape Effects, point to Glow, and then do the following: Under Glow Variations, click Accent color 1, 11 pt glow (third row, first option from the left). Point to More Glow Colors, and then click More Colors. In the Colors dialog box, on the Custom tab, enter values for Red: 255, Green: 233, Blue: 33. Under Drawing Tools, on the Format tab, in the Size group, do the following: In the Shape Height box, enter 3.53”. In the Shape Width box, enter 8.05”. On the Home tab, in the Drawing group, click Shapes, and then under Lines click Line (first option from the left). Press and hold SHIFT to constrain to a straight, horizontal line, and then drag to draw a horizontal line on the slide. Select the line. Under Drawing Tools, on the Format tab, in the Size group, in the Shape Width box, enter 7.67”. On the Home tab, in the Drawing group, click the arrow next to Shape Outline, and then do the following: Under Theme Colors, click Black, Text 1, Lighter 50% (second row, second option from the left). Point to Weight, and then click 1 1/2 pt. Select the line. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate. Repeat the process for a total of eight straight lines. On the Home tab, in the Editing group, click Select, and then click Selection Pane. In the Selection and Visibility pane, select the first rectangle that contains text. On the Home tab, in the Drawing group, click Arrange, and then click Bring to Front. Also in the Selection and Visibility pane, press and hold CTRL and select all three rectangle objects. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following: Click Align to Slide. Click Align Center. Click Align Middle. Drag each of the straight lines onto the gradient-filled rectangle, spacing them vertically as evenly as possible. In the Selection and Visibility pane, press and hold CTRL and select all eight straight connector objects (the lines). On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following: Click Align Selected Objects. Click Distribute Vertically. Click Align Center. Press CTRL+A to select all of the objects on the slide. On the Home tab, in the Drawing group, click Arrange, and then click Group. Select the group. On the Home tab, in the Drawing group, click Shape Effects, point to 3-D Rotation, and then under Perspective click Perspective Right (first row, third option from the left). Drag the group slightly to the right on the slide to position it in the center.      To reproduce the background effects on this slide, do the following: Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list, select Linear. Click the button next to Direction, and then click Linear Down (first row, second option from the left). Under Gradient stops, click Add gradient stop or Remove gradient stop until four stops appear in the slider. Also under Gradient stops, customize the gradient stops that you added as follows: Select the first stop in the slider, and then do the following: In the Position box, enter 0%. Click the button next to Color, and then under Theme Colors click Dark Blue, Text 2 (first row, fourth option from the left). Select the next stop in the slider, and then do the following: In the Position box, enter 15%. Click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 5% (sixth row, second option from the left). Select the next stop in the slider, and then do the following: In the Position box, enter 85%. Click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 5% (sixth row, second option from the left). Select the last stop in the slider, and then do the following: In the Position box, enter 100%. Click the button next to Color, and then under Theme Colors click Dark Blue, Text 2 (first row, fourth option from the left).