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36

  1. 1. SALES PROMOTION
  2. 2. DEFINITION It is an activity taken up to boost the sales of a product <ul><li>It includes activities like, </li></ul><ul><li>Running advertising campaigns </li></ul><ul><li>Handling public relation activities </li></ul><ul><li>Distribution of free samples </li></ul><ul><li>Offering free gifts </li></ul><ul><li>Price discounts </li></ul>
  3. 3. PURPOSE OF SALES PROMOTION <ul><li>Encourage the customers to try a new product EX: SAMPLES </li></ul><ul><li>Attract new customer </li></ul><ul><li>Counter a competitor promotional activity </li></ul><ul><li>Encourage the customer to use the product or service and make them brand loyal </li></ul>
  4. 4. IMPORTANCE OF SALES PROMOTION <ul><li>Seller introduce new products or brands in the market </li></ul><ul><li>Recession phase in economy tackle the situation by, </li></ul><ul><li>Discount coupons </li></ul><ul><li>Gifts </li></ul><ul><li>Contest </li></ul><ul><li>Impulse buying behavior </li></ul>
  5. 5. <ul><li>TYPES OF SALES PROMOTION 1. Consumer sales promotion 2. Trade sales promotion </li></ul><ul><li>Consumer sales promotion contains, </li></ul><ul><li>Price discount </li></ul><ul><li>Coupons </li></ul><ul><li>Free gifts/samples </li></ul><ul><li>Installment offer </li></ul><ul><li>Consumer contest </li></ul>
  6. 8. TRADE SALES PROMOTION <ul><li>Buying allowance </li></ul><ul><li>Buyback allowance </li></ul><ul><li>Merchandise allowance </li></ul><ul><li>Free merchandise </li></ul>

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