09 d31eoo22
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09 d31eoo22 Presentation Transcript

  • 1.
    • Presented by
    • T.NAGARAJU
    • R NO 09D31E0022
    Marketing Management MODULE D
  • 2. Marketing = ?
    • Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
  • 3. What is Marketing…??
    • Selling?
    • Advertising?
    • Promotions?
    • Making products available in stores?
    • Maintaining inventories?
  • 4. Simple Marketing System Goods/services Money Information Industry (a collection of sellers) Market (a collection of Buyers) Communication
  • 5. Marketing = ?
    • Marketing is the sum of all activities that take you to a sales outlet. After that sales takes over.
    • Marketing is all about creating a pull, sales is all about push.
    • Marketing is all about managing the four P’s –
      • product
      • price
      • place
      • promotion
  • 6. The 4 Ps & 4Cs Marketing Mix Customer Solution Customer Cost Communication Convenience Product Price Promotion Place
  • 7. Difference Between - Sales & Marketing ? Sales trying to get the customer to want what the company produces Marketing trying to get the company produce what the customer wants
  • 8. Scope – What do we market
    • Goods
    • Services
    • Events
    • Experiences
    • Personalities
    • Place
    • Organizations
    • Properties
    • Information
    • Ideas and concepts
  • 9. Core Concepts of Marketing Needs, wants demands Markets Marketing & Marketers Utility, Value & Satisfaction Xchange, Transaction Relationships Products
  • 10. In order to understand Marketing let us begin with the Marketing Triangle Customers Competition Company
  • 11. Who is a Customer ?? Anyone who is in the market looking at a product / service for attention, acquisition, use or consumption that satisfies a want or a need CUSTOMER IS . . . . .
  • 12.
    • Thank You
    • [email_address]