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Design Challenge for Design evenings: Edition 2
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Design Challenge for Design evenings: Edition 2

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  • 1. Karthi Subbaraman karthi@oghmadesign.com Design Thinking Hyderabad Design Evenings : Edition II Monday, 30 September, 13
  • 2. Understanding Design Thinking What design thinking really is? Monday, 30 September, 13
  • 3. Innovation & Design Thinking Monday, 30 September, 13
  • 4. Innovation & Design Thinking SYSTEMIC THINKING: Power generation & transmission Monday, 30 September, 13
  • 5. Innovation & Design Thinking SYSTEMIC THINKING: Power generation & transmission “that innovation is powered by a thorough understanding, through direct observation, of what people want and need in their lives and what they like or dislike about the way particular products are made, packaged, marketed, sold, and supported.” Monday, 30 September, 13
  • 6. Design Thinking Environment Monday, 30 September, 13
  • 7. Design Thinking Environment Lone genius inventor Monday, 30 September, 13
  • 8. Design Thinking Environment Lone genius inventor Team based approach Monday, 30 September, 13
  • 9. Design Thinking Environment Lone genius inventor Team based approach 99% perspiration. Innovation is hard work Monday, 30 September, 13
  • 10. IS / IS NOT Monday, 30 September, 13
  • 11. IS / IS NOT validate preconceived hypotheses Monday, 30 September, 13
  • 12. IS / IS NOT validate preconceived hypotheses Learn something new from every iterative stab. Monday, 30 September, 13
  • 13. DESIGN THINKER Monday, 30 September, 13
  • 14. DESIGN THINKER A profession that blends art, craft, science, business savvy, and an astute understanding of customers and markets. Monday, 30 September, 13
  • 15. NOW: GOOD TIMES Monday, 30 September, 13
  • 16. NOW: GOOD TIMES Leaders now look to innovation as a principal source of differentiation and competitive advantage. Monday, 30 September, 13
  • 17. HOW TO MAKE USE OF A DESIGNER Monday, 30 September, 13
  • 18. HOW TO MAKE USE OF A DESIGNER Make an already developed idea more attractive to consumers (tactical, limited value created). Monday, 30 September, 13
  • 19. HOW TO MAKE USE OF A DESIGNER Make an already developed idea more attractive to consumers (tactical, limited value created). Create ideas that better meet consumers’ needs and desires (strategic, and leads to dramatic new forms of value). Monday, 30 September, 13
  • 20. 60 MIN DESIGN CHALLENGE No previous design experience required Monday, 30 September, 13
  • 21. What to expect in this learning session? Basic principles of Design Thinking Bias to Action: Doing is more fun than listening Monday, 30 September, 13
  • 22. What to expect in this learning session? Basic principles of Design Thinking Bias to Action: Doing is more fun than listening We are going to do a design project for about the next hour.This is going to feel rushed; that’s okay. Roll up your sleeves and really lean into the project. Monday, 30 September, 13
  • 23. Monday, 30 September, 13
  • 24. EMPATHIZE Monday, 30 September, 13
  • 25. EMPATHIZE DEFINE Monday, 30 September, 13
  • 26. EMPATHIZE DEFINE IDEATE Monday, 30 September, 13
  • 27. EMPATHIZE DEFINE IDEATE PROTOTYPE Monday, 30 September, 13
  • 28. EMPATHIZE DEFINE IDEATE PROTOTYPE TEST Monday, 30 September, 13
  • 29. Choosing a challenge Redesign the CHAAKRI portal for Devthon Target Audience: Job Seeker / Job Giver Monday, 30 September, 13
  • 30. STEP 1: Interview your partner Design something useful and meaningful to your partner HOW: The best way to do that is to gain empathy for that person. BUT HOW: Ask open ended questions “When was the last time you browsed a job portal” “Are you looking for a job right now” Monday, 30 September, 13
  • 31. STEP 2: Dig Deeper Dig for stories, emotions and feelings. HOW: Find what is important for your partner. Validate all your assumptions BUT HOW: Ask “Why” a lot If your partner feels it is challenging to find a suitable job, understand why they are saying it. May be it is hard to search or jobs are not posted. Monday, 30 September, 13
  • 32. STEP 3: Capture Findings Categorize “needs” and “insights” HOW: Use your learnings and group them into needs and insights BUT HOW: Needs are verbs. What is your partner trying to accomplish? What does job search mean to your partner? Insights are your inference that you discovered. It was not spoken but you understood. Monday, 30 September, 13
  • 33. STEP 4: Take a stance Put down your point of view HOW: State the problem/ challenge you are trying to solve. It should a problem worth solving. BUT HOW: May be your partner is trying to find a niche job and create value to the business. Monday, 30 September, 13
  • 34. STEP 5: Sketch & Ideate Create solutions for your point of view HOW: Go for large quantities. Ugly stick figures, slant lines are ok :) BUT HOW: Sketch your thoughts on what will solve your partner’s problem. Monday, 30 September, 13
  • 35. STEP 6: Share sketches and get feedback Listen to your partner’s feedback HOW: This is not the time to defend. Listen and learn from your partner’s comments. BUT HOW: Remember empathy. Understand your partner’s feelings and emotions. Monday, 30 September, 13
  • 36. STEP 7: Reflect & generate new solution Take a step back and reflect on what your learnt so far. HOW: The solution may be a variation of the idea or something radically new. BUT HOW: Ask yourself. How might this solution fit in the context of my partner’s life. Monday, 30 September, 13
  • 37. STEP 8: Build Create a prototype of your solution. HOW: Create a solution that your partner can engage and react to. BUT HOW: Focus on a single aspect of overall solution. Understand What is working and what is not. Why it is working and why it is not working? Monday, 30 September, 13
  • 38. STEP 9: Share your solution and get feedback Idea is to learn and make it work for your partner. HOW: Don’t defend. Just observe how your partner misuses & uses it BUT HOW: Ask your partner questions so that he can articulate his thoughts employ think aloud protocol Monday, 30 September, 13
  • 39. STEP 10: Group gather and debrief How did engaging with a real person, testing with real person influence your prototype direction? How does it feel to show unfinished work to other person? How did the pace feel? Do you do this normally at work? Design thinking is iterative, self directed process. Will you employ this again? What principles did you learn? Would you infuse this tomorrow in your work? Monday, 30 September, 13
  • 40. Time to see all the work Arrange all prototypes Questions for Designers Partner score Comfort - Discomfort Learning - Defending Time pressure Low Res- High Res Questions for Partners What would do differently How did it feel as a user etc Monday, 30 September, 13
  • 41. Thanks :) Monday, 30 September, 13