Building great portfolios for designers
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Building great portfolios for designers

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Evening spent with graduates from National Institute of Design, Bangalore to understand, what does it to make a great portfolio as a designer ! Timely discussion before campus placements.....

Evening spent with graduates from National Institute of Design, Bangalore to understand, what does it to make a great portfolio as a designer ! Timely discussion before campus placements.....

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Building great portfolios for designers Building great portfolios for designers Presentation Transcript

  • Karthi Subbaraman karthi@oghmadesign.com Quality Portfolios ! National Institute of Design, Bangalore Friday, 20 September, 13
  • Designer’s Portfolio great complement to resume Friday, 20 September, 13
  • What is a portfolio really? A document of the past which can help build a great future. creative showcase of actual work and area of interest. Friday, 20 September, 13
  • What is needed to build a great portfolio 1. Deep understanding of self. 2. Reflection on what you want to be. 3. Good idea about your target audience. Friday, 20 September, 13
  • What will a good portfolio get you? Great job that caters to your strength. PERIOD. Friday, 20 September, 13
  • Know your audience what can you do for them Friday, 20 September, 13
  • Who is your target employer? Brand Agency User Experience Agency Consultancy Corporate Design Consulting firm Digital Interactive & Social Digital Publishers Technology companies Products Technology Services Design Services Software Solutions Startups Digital Products Mobile - Web Services Physical Products NOTE: employment goal differs based on your choice Friday, 20 September, 13
  • What should you know about “them”? Business focus Product or Service Domain(s) expertise Their customers Company culture Design maturity of the organization Competitors Possible design career path Mobility Friday, 20 September, 13
  • What are “they” looking for in you? Problem Solving Quality of ideas Competence in conceptualization Aesthetic sensitivities Story telling Analysis & Rigor Design communication skills Team play Friday, 20 September, 13
  • What are “they” looking for in your portfolio? Clear communication of • who you are (thinker or photoshoper) • what are you good at • creativity & problem solving • showcase your uniqueness • skills & competence • area of focus (UX, Research, Ix, Vx, PD) • specific responsibilities Friday, 20 September, 13
  • Let’s get hands dirty show off your skills Friday, 20 September, 13
  • Portfolio Building Blocks Elements Components Layout Tool Review Iterate 1 2 3 4 5 6 Friday, 20 September, 13
  • Decisions to be made upfront & iterate (ofcourse!) Online &/ Offline (PDF) Story Voice & Tone Personality Hierarchy Typography Photography Content Alignment & Distribution Friday, 20 September, 13
  • Focus on Context Money shot: Tell a story with the product visualization. Friday, 20 September, 13
  • Focus on features & benefits Visually explain how your (digital or physical) product really works. Must show thinking & consideration. Friday, 20 September, 13
  • Focus on process Lay all sketches and iteration printouts out in a composition and make it exciting. Friday, 20 September, 13
  • Focus on composition Product in the light of almighty hero shot. Friday, 20 September, 13
  • Add toppings make it more special Friday, 20 September, 13
  • Make a “case study” to show problem framing and process thinking, deeply. to show you have a great brain, not only good hands and eyes. Friday, 20 September, 13
  • Show a wide variety of work with short project descriptions. pick the curiosity of the reader. leave him wanting to hear more. Friday, 20 September, 13
  • Collection of best sketches shallow but broad. Friday, 20 September, 13
  • Show uniqueness even in best practices. why you fit the bill perfectly. Friday, 20 September, 13
  • Hindsight Wisdom wish i knew this before Friday, 20 September, 13
  • “Gain reader’s interest in a short time. You get less than a minute for your portfolio” Friday, 20 September, 13
  • “Tell stories through visuals, no one like reading” Friday, 20 September, 13
  • “You don’t need to tell a complete story of every project. The portfolio itself should have an over arching story, and the end of the story should be why should i care about you, why should i hire you amongst other graduates. Differentiate yourself” Friday, 20 September, 13
  • “Make sure you have a closing page to re- sell yourself. They just looked at all your hardwork. Make sure the last visual they see is your name, contact info along with a summary of all skills with bullet points” Friday, 20 September, 13
  • Summary all you need to know Friday, 20 September, 13
  • 1. Include a breath of work. 2. Include appropriate examples. 3. Provide context to your work. 4. Non-client work is acceptable. 5. Give it a regular spring clean. 6. Take step back. 7. Include case studies. 8. Demonstrate all round experience. 9. Sell yourself. 10. Index your portfolio. Friday, 20 September, 13