Sneak Peak Your Customers’ Choices with
eCommerce Software for Indian SME’s
With your web store in place and the need to make business grow, competition is a
clear ringing in the head. You know, the only way to win more is by defeating more.
But what are your strategies? This is not Sparta, so you can’t just barge onto one
particular brand and burn them to rubble. No that is way too Hollywood even for the
internet. To progress you need to have a few tricks up your sleeve that upon clever
implementation guarantee you a better chance at excelling at your venture.
Google Analytics is one such excellent tool for monitoring the performance of your
website, and yet only a handful of entrepreneurs are using it. The Analytics of Google
is fully equipped with state-of-the-art tools and features that can greatly improve the
effectiveness of your online marketing. The data that you shall obtain will help you
pinpoint the weaknesses and strengths of your marketing campaign, thereby giving
you the chance to make some necessary changes to better fit your web store and your
online campaign to the right audiences.
They are two important points of references while analysing your e-store. First,
recognizing who your users are and what they like. And second, you have to make sure
to pamper these customers and keep them happy. And that involves putting up good
content and items on your site that make your customers fall in love with your site.
And Google Analytics has everything to help us do exactly this.
You can’t sell candy to people in their late 30s just as you can’t sell motivational books
and CDs to the teens. It is important to understand who your potential customers are.
Without having the right approach towards the right prospective buyers you cannot
hope to succeed. Google Analytics provides some handy standard reporting options
which help making clear as to who constitute our site’s major views.
The Audience Tab is one of the main features of Analytics. It shows you a number of
useful things about the people who are viewing your content, including their
geographic location, what language they speak, how often they visit and what
computers and browsers they use to get there.
Recognize Your Viewership Progress:
As you build your fan base you will start to see patterns in your readership. For
example, you might find there are certain days of the week when you receive more
visitors or spot spikes in traffic after sending a newsletter or publishing a blog post.
Experiment with such ideas and Google Analytics gives you the perfect trial lab for
verifying your ideas, to see what works and what doesn’t.
Further you can track the average number of page views, visit duration and bounce
rate, (by bounce rate we mean the percentage of people who land on a page on your
site but don’t click on any other links before leaving.) This is rather helpful to learn the
reactions of your users towards the website. Just pay attention to small details and
you can make 2 and 2 as 4 without a single worry.
A high bounce rate and low number of page views indicates that your audience isn’t
bothering to delve deeper into your site after landing on an initial piece of content. To
improve this you might want to rethink your page layout, including clear navigation
options that encourage people to explore further. Embedding links in your content
that lead people to other pages within your website is also another good way to boost
Build Upon User Type:
The Visitor Demographics section tells you about what your audience constitutes. This
can be really useful when dealing with the customers. Instead of focussing your work
on people who do not visit your store you can give your actual visitors the stuff that
they would like. For example, if you deal with spices that have gargantuan buyers from
North India you can focus more on products consumed by the people in North India
rather than selling them spices of other cuisines.
What To Write?
Its rather important to recognize and understand what is that stuff that your potential
customers like. Once you can synchronize your style with their choice, you can nail any
number of customers with sure shot ease.
The Site Content Report is one of the most important sections in Google Analytics
when it comes to understanding what your audience is interested in and why they are
coming to your site. It shows you your most popular pages, broken down by number
of views, length of visit and bounce rate, and allows you to see where people are
entering and exiting your site.
Know what they love:
This is particularly important when it comes to deciding which topics work best for
your readers. Like I claimed earlier, knowing your users’ choice is like hacking straight
into the users’ brains and giving them exactly what they want, exactly how they want
it. Recognizing content like this is worth revisiting and working into new articles.
Strategize your Pages:
You might also notice patterns in the bounce rate and average time people are
spending on certain blog posts. A high bounce rate or low visit duration for a page
might indicate that your content wasn’t what people were expecting, maybe a blog
post had a misleading title or your readers didn’t find it interesting or well written and
consequently exited the site. This information is incredibly important feedback that
you should be using to guide your content strategy.
Know the Keywords:
By activating Site Search Tracking you can capture the search terms that your visitors
are using. If your site has an internal search function, analytics can tell you can learn
some of the most commonly used keywords and search items. Not only is this helpful
when it comes to getting a feel for what people want and planning your future
content, but it can also help identify problems with the layout and navigation
structure of your pages. For example if you find a lot of people are searching for the
term ‘Facebook Link’, it indicates that they have been unable to find an obvious link to
your Facebook site whilst exploring your site, so you might want to think about
perhaps adding it to the main navigation bar, a lot more visible this time.
What Pages Are More Loved:
By activating the In Page Analytics view and moving your mouse around the page you
can see the number of clicks your links are receiving, find out which areas of your page
are getting the most interaction and get an idea about how your page is appearing in
your viewers’ browsers.
This information can be really useful when it comes to optimising the layout of your
page. Are your viewers seeing the content you want them to see? Are they bothering
to scroll down to the bottom of a page? Are your calls to action obvious enough?
All things worth considering if you want to boost your audience engagement are so
easily at one spot. If you are missing this out; well don’t. Google Analytics is
everything you secretly want to know as a seller. So go ahead and give it a shot and
there is no way its going to let you down!
Click to create your eCommerce store
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