5 Wacky D-I-Y Applications to Market your
Products on Facebook
eCommerce Software for Indian SME’s
Creating your e-store is the first step in starting your business online. It is a rather
tedious task, but not as tiresome as making your business a success. The preparation
of your venture will look like child’s play once you get to the part where you have to
market your work. Your enterprise is nothing without customers. And customers do
not land from a submarine and start following your enterprise out of the blue. They
have to be earned. And that is done through right marketing, so that your business is
visible to them. But I guess you already know this.
So to get to the real question you want answered: How to Market? And not just any
random marketing techniques but we will talk about marketing on a channel with a
user base of over half a billion people. The title kind of gave it away, didn’t
it? Facebook is the new newspaper. Anything you want to know about something or
someone is right there, and everyone is there too. So why miss the opportunity to tap
into such a gargantuan audience? And that too when this advertising is for free?
Facebook offers a multitude of viral channels to creatively reach potential
customers. A comprehensive understanding of the throng of marketing
networks available to us as advertisers is a must.
This is the most basic level of establishing your identity on Facebook. By creating your
profile you are basically declaring yourself and this is where you start in positioning
your business. You now directly represent your company and a profile lets you
interact privately with people. It is like dealing directly with the customer, providing
them a face they can trust.
Not only is this process used to gain trust of the users but you can exclusively
express your passion for the brand, company, or product you want to
promote. Your profile page is an opportunity to craft a credible real-world
story around the reasons your products or services are so valuable. Tell bits
and pieces of your narrative about yourself as it relates to your brand. Take
advantage of Personal Info, Work Info, Photos, and applications. If you’re not
buying your own stuff, why should anyone else?
Also add people to your circles. Only when you have friends who can access your
account can you expect any sort of advertising. So continue adding new people to
your circles as that is surely the only way you can expect to get more prospective
buyers. By connecting to hundreds of partners, customers, associates, and friends on
Facebook, you’ll drive a ton of traffic to your profile page. But don’t overdo that too.
Adding more than 25 people in one day will just get your profile blocked.
Pages that you can create regarding any celebrity, idea, enterprise; just about anything
that wants to establish a point, create a niche and propagate one idea among the
people. It’s like a profile for your work, except you are no representative. Instead
pages establish your brand presence on Facebook. When you begin, you will be given
a choice of three options. You will be asked whether your page is about:
A Local Business
A Brand or a Product
An Artist, Band or a Public Figure
You cannot edit your page type once you select it, and also remember that the page
type that you select will categorize your page with other like pages in that category;
this is why you want to make sure you select the correct category to be displayed in.
So, which are you? Good question. This depends on what you want to promote. Do
you want to promote your business locally, do you want to focus on your brand or a
product or are you working to establish your name as an artist, band or public figure?
A local business would be the ideal choice since we are trying to expand as an
establishment, though if your work focuses on some particular brand go for the other
one. The third one not being more of a business-affiliated choice anyways.
Current customers or even potential customers can become fans of your page and by
doing so this allows them to follow you and receive any updates that you post to your
Unlike fan pages where you create a front for your store, groups are rather closed and
non-showy deal. They are built around a group of people rather than some business
or brand. In a group, you create a central place for customers, partners, and friends to
participate in conversations around your brand. Facebook groups come with boards
for posting discussion topics, photos, videos, and links right out of the box. You can
also easily send news and updates to your group members as often as you like –
messages arrive in their Facebook Inbox. So it feels rather personalized and the reader
feels important. The only thing being, to follow the workings of some group one must
be a member of the Facebook Group.
Nonetheless, Groups are one of the simplest ways to do viral marketing on Facebook.
Once members have joined your group, they can easily invite their friends to join the
group via a built-in Invite feature. If your members are excited about your group, it can
grow really quickly.
It is surprising how Facebook messenger is a more used and preferred means of
communication over texting or emailing. People generally prefer to use the FB
messenger to send messages across. Its obviously more convenient; you are always
logged on to it, the cost is comparatively less and most importantly it’s a lot less
hassle. Unlike emails Facebook messages are a lot less featured. There is no
sort, filter, categorize or starred messages. Normal people want to talk through good
old English, not through binary code! Just typing, adding
attachments, graphics, audio, video and all this regular stuff makes Facebook
messaging a better and more convenient option. Plus everyone is here and so no
problem about the connecting part.
For the case of guerrilla marketing, Facebook messages are very effective because you
can message people you don’t know. So even though you can’t access the full profile
page of most Facebook users, Facebook allows you to send messages to users you
have no connection with. So you can send personal messages to potential customers
with ease. However, Facebook has invested heavily in message spam prevention. So
be careful! If you use your Facebook account to message users you have no
connection with in large numbers, Facebook’s automated systems will shut down your
So act wisely and win accordingly.
You get to like, comment or share a thing. So obviously sharing is another way to
engross people on some topic you want them to read or know about. Sharing
something is quite like messaging and liking at the same time, but still quite new.
When you share an item, it appears on the newsfeed for all your friends. So it’s just
another way to publicize your opinions and actions. It lets you promote any
Group, Event, Photo, Link, or Application you come across.
By posting it on your profile page, you can direct some clicks to the shared item.
However, while this is an effective promotional tactic, it’s not as targeted as sending it
directly to friends’ Inboxes. Those messages are more likely to convert into valuable
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