How to Optimize Your Linkedin Profile

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Optimizing Linkedin Profile for better online visibility, growing your professional connections and increasing your business opportunities.

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How to Optimize Your Linkedin Profile

  1. 1. Presented by Karmen Reed
  2. 2. Linkedin facts  2003 – 4,500 members  2012 – 175M members  Available in 18 languages  2M company pages  1M+ groups2003 – today  5B professionallySource: Linkedin Press Center August 2012 oriented searches in 2012
  3. 3. Linkedin as a Search Engine
  4. 4. Your Linkedin Profile Why have it? Why optimize it? What to focus on? What mistakes NOT to make?
  5. 5. Your Picture
  6. 6. Your Name
  7. 7. Your Professional Headline
  8. 8. Customize your url
  9. 9. Your Contact Info
  10. 10. Summarize, but not too much! You can do MUCH better than this!
  11. 11. Your Summary Like this!
  12. 12. Your Specialties
  13. 13. Your Experience (Current and Past)
  14. 14. Recommendations Send recommendations  Be generous with “their” keywords Ask for recommendations  Make it easy  Be specific
  15. 15. Answer Questions (to show expertise)
  16. 16. Groups Participate in highly active groups and their discussions Create your own very targeted group Look only for groups that will help you grow
  17. 17. Company Pages  http://learn.linkedin.com/company-pages/setup/ New layout and features– rolling out  Check for updates at blog.linkedin.com
  18. 18. Activity Update status  B2B – create and share content that educates  B2C – create and share content that entertains Show your expertise: Answer questions in “Answers” Be active participant in Group discussions Recommend AND ask for Recommendations Update all relevant Sections in a timely manner Use Applications Connect
  19. 19. Tip  Follow up with your networking contacts!  3x3 strategy: Before calling take three minutes to find three things on Linkedin to talk about (hint: visit their profile and company page)
  20. 20. Questions? Ideas?Suggestions?
  21. 21. Connect with Karmen 408.376.3896 karmen@kickofftopic.com Linkedin.com/in/KarmenReed Facebook.com/kickofftopic Twitter.com/kickofftopic @kickofftopic Kickofftopic.com Pinterest.com/kickofftopic

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