This white paper will give you a clear understanding of where mobile messaging markets are in early 2014. Understand why Facebook acquired WhatsApp, why it paid such a high price, and how that acquisition will benefit Facebook long term. Understand the Rakuten acquisition of Viber, and learn about the other major OTT messaging apps and how they are monetized and growing.
Understand the great battle for messaging dollars between SMS and OTT. This topic is thoroughly analysed and this report will deliver to you a full understanding of the current state of markets.
Are OTT social chat apps cannibalizing SMS?
Are MNOs losing billions of dollars in SMS revenue because of OTT messaging apps?
What is the future revenue potential of OTT messengers?
What is the future of SMS over the next decade?
Is SMS still making money?
Learn all this and much more.