The Importance Of Ethics In Social Media In Marketing&Advertising 03 10 09

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  • + mychentw Michelle Chen 5 months ago
    Very interesting ppt. The research indicated PPT only contains 30% of information; therefore the 70% valuable information comes from the presenter himself/herself. soEZLecturing.com provides you a chance to record your voice with your PowerPoint presentation and upload to the website. It can share with more readers and also promote your presentation more effectively on soEZLecturing.com.
  • + ccthepr Garnett Alcindor 5 months ago
    hi, what happened to all your great posts??
  • + alsultaan alsultaan 7 months ago
    http://bnesar.com
  • + alsultaan alsultaan 7 months ago
    http://bnesar.com/vb
  • + KarlKasca Karl Kasca 7 months ago
    Hi,

    I’m sorry but I’m not sure what you said, or what language it’s in. Apparently the online language analyzer sites need more text to determine the language so it can be translated.
    http://whatlanguageisthis.com/
    http://ruphus.com/identify/

    Could you either give your comment in English, or write more in your language so I can respond to you?

    Thanks,

    Karl
  • + haaaajs haaaajs 7 months ago
    بنات سبيشل
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The Importance Of Ethics In Social Media In Marketing&Advertising 03 10 09 - Presentation Transcript

  1. The Importance of Ethics in Social Media in Marketing & Advertising Presented by: Karl Kasca IncreaseOnlineProfits.com 626-795-9568 [email_address] www.increaseonlineprofits.com Follow me on Twitter: www.twitter.com/karlkasca Connect with me on LinkedIn: www.linkedin.com/in/kasca
  2. What is Social Media?
    • Image Courtesy of: www.walyou.com - Are Social images free to use?
  3. Flickr.com
    • http ://metacool.typepad.com/metacool/2006/08/gm_uses_flickr_.html
    • http://www.flickr.com/photos/gmblogs/
    • http://www.flickr.com/help/forum/33525/
  4. Types of Social Media
    • Communication
    • Blogs : Blogger , LiveJournal , TypePad , WordPress , Vox
    • Internet forums : vBulletin , phpBB
    • Micro-blogging : Twitter , Plurk , Pownce , Jaiku
    • Social networking : Avatars United , Bebo , Facebook , LinkedIn , MySpace , Orkut , Skyrock , Netlog , Hi5_(website)
    • Social network aggregation : FriendFeed , Youmeo
    • Events : Upcoming , Eventful , Meetup.com
    • Collaboration
    • Wikis : Wikipedia , PBwiki , wetpaint
    • Social bookmarking : Delicious , StumbleUpon , Stumpedia , Google Reader
    • social news : Digg , Mixx , Reddit
    • Opinion sites : epinions , Yelp
    • Multimedia
    • Photo sharing : Flickr , Zooomr , Photobucket , SmugMug
    • Video sharing : YouTube , Vimeo , Revver
    • Art sharing : deviantART
    • Livecasting : Ustream.tv , Justin.tv , Skype
    • Audio and Music Sharing : imeem , The Hype Machine , Last.fm , ccMixter
    • Entertainment
    • Virtual worlds : Second Life , The Sims Online
    • Online gaming : World of Warcraft , EverQuest , Age of Conan , Spore
    • Game sharing : Miniclip
    • Source: Wikipedia : http ://snurl.com/dja7p
      • How Accurate: Essentially same as Britannica!
        • Nature, 2005
  5. What is Social Media REALLY about?
    • Disclosure
    • Transparency
    • Authenticity
    • Trust
  6. Social Reputation
    • http://www.flickr.com/photos/silkcharm/2681008129/
  7. Who cares about Social Reputation?
    • McDonalds: Could have anticipated “Super Size Me” trend
    • Source: http://www.distilled.co.uk/blog/
  8.  
  9. Facebook & MySpace
    • http://www.informationweek.com/news/internet/social_network/showArticle.jhtml?articleID=215800519
    • http://www.mlive.com/news/flint/index.ssf/2008/10/tina_meier_mother_whose_daught.html
  10. Ghost Blogging
    • http://www.scoutblogging.com/2007/03/should_corporate_blogs_use_gho.html
    • http://www.web-strategist.com/blog/2008/12/09/consumers-say-your-corporate-blog-is-not-trusted/
  11. Facebook – Who’s Content is it anyway?
    • http://www.cnn.com/2009/TECH/02/17/facebook.terms.service/
  12. Opinions/Comments – Got one? Are you sure about that?
    • 'It's good pizza ... don't expect to be born again or anything."
    • Yelp : Man detailed billing dispute with chiropractor: Concluded he'd found a "better, honest chiropractor."
    • First chiropractor asked patient to remove review for "unjustly" characterizing him as "unethical and dishonest."
    • Patient refused.
    • Chiropractor got a lawyer
    • Patient did take down the post
    • Chiropractor sued anyway.
    • Settled out of court (so far…) .
    • "The Cult of the Amateur“ by Andrew Keen 
    • See & Read Article:
    • “ Wild Wild Web” by Patt Morrison, LA Times, February 26, 2009: http://snipurl.com/djomk
    • Comments with Company names/links: Should you, or should you not?
      •  Yes, if it’s considered acceptable by the “community” (Digg, Delicious, forums, blogs, etc.)
  13. ePinions.com – Who’s Posting? – Can you tell if it’s your Competitor, or not?
    • http://snipurl.com/djq34
  14. Twitter & Beyond…
    • Search.twitter.com: http://snipurl.com/djqxa
    • Sony Stupid…: http://snipurl.com/djr0i
  15. Twitter: Who are you, da da, da da, da da da da…
    • Anonymous Twitter names
    • Autorespond (No!) :
      • “ Thank you for following me…”
    • Spam bots
    • Spam links (yikes!)
  16. Social Bookmarking
    • http://snipurl.com/djrr2 - YouTube
    • Voting
    • Own Article/Post
    • Tag & Ping
  17. Second Life
    • Gartner predicts that 80% of active Internet users and Fortune 500 companies will have an avatar or presence in a virtual environment like Second Life by the end of 2011.
    • The predictions were made during "Symposium/ITxpo 2007: Emerging Trends," and were accompanied by five laws to guide enterprises in their virtual ventures.
    • Fourth Law : Understand and contain the downside. Ask if virtual-world activities undermine or influence branding in the real world. Adult content is a large part of virtual economies, so appropriate behavior and ethics must be considered.
    • http://www.gartner.com/it/page.jsp?id=503861
    • http://www.knowprose.com/node/16634
  18. Final thoughts…
    • Syllogisms (Used in Rhetoric – the language to persuade)
    • If a  b, and b  c, then a  c
    • All Greeks are Men.
    • All Men are Mortal
    • All Greeks are Mortal
    • The Moon is Green
    • Cheese is Green
    • The Moon is made of Green Cheese
    • Moral: Watch out for…false Persuasion and Deception.
    • Strive for: Disclosure, Transparency, Authenticity, and Trust.

+ Karl KascaKarl Kasca, 8 months ago

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