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Give...with no expectations...and see what happens
 

Give...with no expectations...and see what happens

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- How to Land/Give an Interview & Launch a Viral Video in 1-day. ...

- How to Land/Give an Interview & Launch a Viral Video in 1-day.
- Backstory for presentation: http://bit.ly/jU81k.
- Audio of Richard Greene interviewing Karl Kasca on Social Media Marketing plays during slideshow.
- Description: How hearing about a meet-up at a Kenny Loggins concert and the wish to give tickets as a birthday present ended up landing an interview on a nationally syndicated radio talk show, free tickets, and the launch of a viral video.
- Thanks to the radio host: Noted communications expert Richard Greene, who advised Princess Diana on her public presentations.
- Thanks to The Greek Theatre.

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    Give...with no expectations...and see what happens Give...with no expectations...and see what happens Presentation Transcript

    • Give - with no expectations - and see what happens! - How to Land an Interview & Launch a Viral Video in 1-day  Backstory for presentation: http://bit.ly/jU81k Karl Kasca, IncreaseOnlineProfits.com 626-795-9568 [email_address] www.increaseonlineprofits.com www.TheSolutionMovie.com
    • The set-up…
      • Driving home from teaching Social Media Marketing class @ UCLA (SMMUCLA)
      • Heard radio talk show host (Richard Greene)
        • Trying to get group together:
        • Loggins & Messina concert at Greek Theatre
      • Karl’s wife’s (Milen’s) birthday
        • Kenny Loggins – favorite performer of hers
      • Web: Went to host’s bio page on local radio station and emailed.
        • http://bit.ly/Richard-Greene_CLOUT-1150am
    • The follow-up…
      • Next day: Radio host (Richard Greene) called Karl
      • Host saw “IncreaseOnlineProfits.com” in email signature:
        • http://bit.ly/Email-to-Richard-Greene
      • Teaching Social Media Marketing @ UCLA (cool!)
        • Blog: http ://smmucla.blogspot.com/ - SMMUCLA
        • Twitter: http://bit.ly/6QDgEn - #smmucla
      • Viral Video (cool!)
      • Synchronicity: Like to be guest… tonight (yikes!) .
      • Had to get version of Video up on new site!
    • ASAP!
      • Needed video files from video-consultant
      • Unzip file & FTP* to new website/host
        • * Transfer files up to server.
      • Change DNS** pointers to new host
        • 24-72 hours to “propagate” – ARGH!!!
        • ** Domain Name Servers
      • Update landing page
      • Question : Can’t we just ask host to postpone a week until we’re ready?
    • When Media calls: Jump!
      • Answer: NO!
      • No matter what time:
        • Do Interview (even 2am!)
        • Be ready ( All That Jazz: “It’s showtime” )
          • http://bit.ly/AllThatJazz-ItsShowtime
      • Be prepared:
        • NSA* & Toastmasters helped: http://www.toastmasters.org/
        • * National Speakers Association: http://www.nsaspeaker.org/
      • Magically everything came together
      • Uploaded last file 2 minutes before airtime
    • Interview went great
      • Time went very quickly.
      • About 40 minutes excluding commercial breaks
      • Dead air, dead air!
      • Mentioned website & video site at end
      • Finished interview, jumped in car, drove to Greek, enjoyed concert, & met host: - Noted communications expert, Richard Greene, who advised Princess Diana.
        • http://bit.ly/GreekTheatre_Loggins-and-Messina
    • Viral Video
      • Google Analytics (coming soon!)
      • Ken Burns effects (for “movement” using stills)
      • Anyone can make movie on Mac: iMovie
      • Microsoft MovieMaker, harder & no flash
        • Solution  http://www.myviralmovie.com/ - Maz Hobbi
      • Name the movie survey
      • PLAY MOVIE: “The Solution Movie” – Final version :
        • http://www.thesolutionmovie.com/
          • Earlier movie…version #5 ( argh! ): http://bit.ly/8J6Oen
          • - Note the audio & image watermarks in early version
    • Leverage Interview
      • Get MP3 & upload to web
      • http://bit.ly/5OIVaq , or: http://bit.ly/Karl-Kasca_Interview-with-Richard-Greene_mp3
      • Announce in emails and eNewsletter
      • Press release for movie
        • PR Web
        • Pitch Engine
      • “ Rinse & repeat”
    • The moral…
      • Give…with no expectations
      • … and see what happens.
          • - Backstory for presentation& Audio: http://bit.ly/jU81k
        • Karl did this & received:
          • 2 free concert tickets
          • Interview on nationally syndicated talk show
          • But the trick is…don’t expect anything!
      • Be prepared (anytime/anywhere/anyway).
      • Trust yourself, you can do it!
      • Just do it! (Nike was right!)