Give...with no expectations...and see what happens

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- How to Land/Give an Interview & Launch a Viral Video in 1-day. …

- How to Land/Give an Interview & Launch a Viral Video in 1-day.
- Backstory for presentation: http://bit.ly/jU81k.
- Audio of Richard Greene interviewing Karl Kasca on Social Media Marketing plays during slideshow.
- Description: How hearing about a meet-up at a Kenny Loggins concert and the wish to give tickets as a birthday present ended up landing an interview on a nationally syndicated radio talk show, free tickets, and the launch of a viral video.
- Thanks to the radio host: Noted communications expert Richard Greene, who advised Princess Diana on her public presentations.
- Thanks to The Greek Theatre.

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  • 1. Give - with no expectations - and see what happens! - How to Land an Interview & Launch a Viral Video in 1-day  Backstory for presentation: http://bit.ly/jU81k Karl Kasca, IncreaseOnlineProfits.com 626-795-9568 [email_address] www.increaseonlineprofits.com www.TheSolutionMovie.com
  • 2. The set-up…
    • Driving home from teaching Social Media Marketing class @ UCLA (SMMUCLA)
    • Heard radio talk show host (Richard Greene)
      • Trying to get group together:
      • Loggins & Messina concert at Greek Theatre
    • Karl’s wife’s (Milen’s) birthday
      • Kenny Loggins – favorite performer of hers
    • Web: Went to host’s bio page on local radio station and emailed.
      • http://bit.ly/Richard-Greene_CLOUT-1150am
  • 3. The follow-up…
    • Next day: Radio host (Richard Greene) called Karl
    • Host saw “IncreaseOnlineProfits.com” in email signature:
      • http://bit.ly/Email-to-Richard-Greene
    • Teaching Social Media Marketing @ UCLA (cool!)
      • Blog: http ://smmucla.blogspot.com/ - SMMUCLA
      • Twitter: http://bit.ly/6QDgEn - #smmucla
    • Viral Video (cool!)
    • Synchronicity: Like to be guest… tonight (yikes!) .
    • Had to get version of Video up on new site!
  • 4. ASAP!
    • Needed video files from video-consultant
    • Unzip file & FTP* to new website/host
      • * Transfer files up to server.
    • Change DNS** pointers to new host
      • 24-72 hours to “propagate” – ARGH!!!
      • ** Domain Name Servers
    • Update landing page
    • Question : Can’t we just ask host to postpone a week until we’re ready?
  • 5. When Media calls: Jump!
    • Answer: NO!
    • No matter what time:
      • Do Interview (even 2am!)
      • Be ready ( All That Jazz: “It’s showtime” )
        • http://bit.ly/AllThatJazz-ItsShowtime
    • Be prepared:
      • NSA* & Toastmasters helped: http://www.toastmasters.org/
      • * National Speakers Association: http://www.nsaspeaker.org/
    • Magically everything came together
    • Uploaded last file 2 minutes before airtime
  • 6. Interview went great
    • Time went very quickly.
    • About 40 minutes excluding commercial breaks
    • Dead air, dead air!
    • Mentioned website & video site at end
    • Finished interview, jumped in car, drove to Greek, enjoyed concert, & met host: - Noted communications expert, Richard Greene, who advised Princess Diana.
      • http://bit.ly/GreekTheatre_Loggins-and-Messina
  • 7. Viral Video
    • Google Analytics (coming soon!)
    • Ken Burns effects (for “movement” using stills)
    • Anyone can make movie on Mac: iMovie
    • Microsoft MovieMaker, harder & no flash
      • Solution  http://www.myviralmovie.com/ - Maz Hobbi
    • Name the movie survey
    • PLAY MOVIE: “The Solution Movie” – Final version :
      • http://www.thesolutionmovie.com/
        • Earlier movie…version #5 ( argh! ): http://bit.ly/8J6Oen
        • - Note the audio & image watermarks in early version
  • 8. Leverage Interview
    • Get MP3 & upload to web
    • http://bit.ly/5OIVaq , or: http://bit.ly/Karl-Kasca_Interview-with-Richard-Greene_mp3
    • Announce in emails and eNewsletter
    • Press release for movie
      • PR Web
      • Pitch Engine
    • “ Rinse & repeat”
  • 9. The moral…
    • Give…with no expectations
    • … and see what happens.
        • - Backstory for presentation& Audio: http://bit.ly/jU81k
      • Karl did this & received:
        • 2 free concert tickets
        • Interview on nationally syndicated talk show
        • But the trick is…don’t expect anything!
    • Be prepared (anytime/anywhere/anyway).
    • Trust yourself, you can do it!
    • Just do it! (Nike was right!)