Design and Prototyping of a Social Media Observatory

1,394 views

Published on

Web Observatory Workshop at the International World Wide Web Conference, 2013.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,394
On SlideShare
0
From Embeds
0
Number of Embeds
919
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Are there well-defined communication behaviors that characterizethe activities of influential actors?What is the role of bridging users in facilitating informationtransfer between ideologically opposed communities?Who are the opinion leaders, and how dothey engage in frame-making and agenda-setting?
  • The polarization of political communities
  • Connect the users that communicate
  • Design and Prototyping of a Social Media Observatory

    1. 1. Design and Prototyping ofa Social Media ObservatoryKarissa McKelvey and Filippo MenczerCenter for Complex Networks and Systems ResearchSchool of Informatics and ComputingIndiana University, Bloomington1
    2. 2. Can we use social media aslaboratories for socialscience?truthy.indiana.edu 2
    3. 3. Political Polarization on Twitter Michael Conover, Jacob Ratkiewicz, Bruno Gonçalves, Alessandro Flammini& Filippo Menczer International Conference on Weblogs and Social Media 2011truthy.indiana.edu 3
    4. 4. Data “mine” ingtruthy.indiana.edu 4
    5. 5. Data “ours” ingtruthy.indiana.edu 5
    6. 6. truthy.indiana.edutruthy.indiana.edu 6
    7. 7. Design and Prototypingtruthy.indiana.edu 7
    8. 8. Social Mediatruthy.indiana.edu 8streamingsensitivevery largestructuredmultiple sources
    9. 9. Design ConsiderationsReliabilityReproducibilityTopic FilteringVisualizationOpen AccessLegal Compliancetruthy.indiana.edu 9
    10. 10. Design ConsiderationsReliabilityReproducibilityTopic FilteringVisualizationOpen AccessLegal Compliancetruthy.indiana.edu 10
    11. 11. Reliability• Spam and misinformationtruthy.indiana.edu 11
    12. 12. celebritiesspamastroturfpolitics12
    13. 13. Reliability• Spam and misinformation• Cleansing and tagging by social, algorithmic,or other meanstruthy.indiana.edu 13
    14. 14. truthy.indiana.edu 14
    15. 15. Reliability• Spam and misinformation• Cleansing and tagging by social, algorithmic,or other means• Sampling biastruthy.indiana.edu 15
    16. 16. Data Collection• Twitter Streaming API, random sample• August, 2010 – present• 5TB Compressed• Real-time access to data from last 9 monthsrelated to 3 themes: US Politics, SocialMovements, Newstruthy.indiana.edu 16
    17. 17. Design ConsiderationsReliabilityReproducibilityTopic FilteringVisualizationOpen AccessLegal Compliancetruthy.indiana.edu 17
    18. 18. Reproducibility• Standard ontology for the storage, reference,and transfer of these datasets between users.truthy.indiana.edu 18
    19. 19. Model• Events– Post on a social media site• Users– Actors in the post– Sender, receiver, forwarder, etc• Meme– Discernable unit of information transfer– Eg, hashtag, URL, user, phrase…truthy.indiana.edu 19
    20. 20. Meme Diffusion Networkstruthy.indiana.edu 20Retweet (forward) Mention (conversation)
    21. 21. Design ConsiderationsReliabilityReproducibilityTopic FilteringVisualizationOpen AccessLegal Compliancetruthy.indiana.edu 21
    22. 22. truthy.indiana.edu 22
    23. 23. Design ConsiderationsReliabilityReproducibilityTopic FilteringVisualizationOpen AccessLegal Compliancetruthy.indiana.edu 23
    24. 24. truthy.indiana.edu 24
    25. 25. Design ConsiderationsReliabilityReproducibilityTopic FilteringVisualizationOpen AccessLegal Compliancetruthy.indiana.edu 25
    26. 26. Open Access• A public and free -- or low-cost -- socialobservatory enables access to large-scalesocial media data analytics for non-profitendeavors.truthy.indiana.edu 26
    27. 27. API & Website• Filterable andsearchable interfaceto find memes ofinterest• Endpoints for usersto access dataprogrammatically• Visualizationstruthy.indiana.edu/apidoctruthy.indiana.edu 27
    28. 28. Design ConsiderationsReliabilityReproducibilityTopic FilteringVisualizationOpen AccessLegal Compliancetruthy.indiana.edu 28
    29. 29. Legal Compliance• Terms of Service– Tweet text– Derived datatruthy.indiana.edu 29
    30. 30. truthy.indiana.edutruthy.indiana.edu 30
    31. 31. Thanks!Papers at cnets.indiana.edu/groups/nan/truthySandro FlamminiBruno ConçalvesJacob RatkiewiczLilianWengMike ConoverJohan BollenKarissaMcKelveyPrzemek GrabowiczMark MeissAlexVespignaniAlex RudnickLucaAielloFil MenczerMohsen Jafari-AsbaghOnur VarolEmilio FerraraWednesday, September 26, 12

    ×