15 dicas de       A summary of this goal will be stated here that is clarifying and inspiring        Marketing Digital    ...
A summary of this goal will be stated here that is clarifying and inspiring              1. Seja dono do              seu ...
A summary of this goal will be stated here that is clarifying and inspiring        2. Seja dono da sua casa               ...
A summary of this goal will be stated here that is clarifying and inspiring       3. Seja encontrado                  Otim...
A summary of this goal will be stated here that is clarifying and inspiring                                               ...
A summary of this goal will be stated here that is clarifying and inspiring       5. Comece a conversar    Onde?    Twitte...
A summary of this goal will be stated here that is clarifying and inspiring       6. Tenha personalidade    Onde? Como?   ...
A summary of this goal will be stated here that is clarifying and inspiring       Sobre o que conversar?    Novidades sobr...
A summary of this goal will be stated here that is clarifying and inspiring   Blog   Não se posicione online sem ele!   So...
A summary of this goal will be stated here that is clarifying and inspiring     7. Conecte mais    Existe uma rede social ...
A summary of this goal will be stated here that is clarifying and inspiring       8. Monitore o seu Buzz      Como descobr...
9. Mensure tudo       A summary of this goal will be stated here that is clarifying and inspiring                         ...
A summary of this goal will be stated here that is clarifying and inspiring                          10. Seja humano      ...
A summary of this goal will be stated here that is clarifying and inspiring                11. Seja transparente          ...
A summary of this goal will be stated here that is clarifying and inspiring     12. Adapte seu conteúdoWednesday, October ...
A summary of this goal will be stated here that is clarifying and inspiring  13. Não pense só no curto prazo              ...
A summary of this goal will be stated here that is clarifying and inspiring             14. Incentive e facilite o        ...
15. Tenha uma estratégia                                            4                                        definir os    ...
A summary of this goal will be stated here that is clarifying and inspiring                                 Perguntas?    ...
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15 dicas de Marketing Digital para Micro e Pequenas Empresas

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15 dicas de Marketing Digital para Micro e Pequenas Empresas

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15 dicas de Marketing Digital para Micro e Pequenas Empresas

  1. 1. 15 dicas de A summary of this goal will be stated here that is clarifying and inspiring Marketing Digital para Micro e Pequenas Empresas Karina Rocha karinacomk.comWednesday, October 17, 2012
  2. 2. A summary of this goal will be stated here that is clarifying and inspiring 1. Seja dono do seu nome.com e nome@nome.comWednesday, October 17, 2012
  3. 3. A summary of this goal will be stated here that is clarifying and inspiring 2. Seja dono da sua casa Vale a pena ter um site? O que é um serviço de hospedagem? Como posso gerenciar o meu site? Para que serve o analytics? Não pense em redes sociais antes disso!Wednesday, October 17, 2012
  4. 4. A summary of this goal will be stated here that is clarifying and inspiring 3. Seja encontrado Otimize seu site para mecanismos de busca Otimize seu conteúdo para mecanismos de busca Conheça o Google AdWords Facebook Ads Econtrabilidade é essencial para o seu negócio!Wednesday, October 17, 2012
  5. 5. A summary of this goal will be stated here that is clarifying and inspiring Onde? LinkedIn Facebook 4. Crie seu perfil Twitter Pinterest YoutubeWednesday, October 17, 2012
  6. 6. A summary of this goal will be stated here that is clarifying and inspiring 5. Comece a conversar Onde? Twitter Facebook LinkedIn Blog.... Utilize um aplicativo como Tweetdeck e Hootsuite para gerenciar suas conversas.Wednesday, October 17, 2012
  7. 7. A summary of this goal will be stated here that is clarifying and inspiring 6. Tenha personalidade Onde? Como? Blog (seu e/ou de outros) Flickr Pinterest Tumblr Video? Blog? Podcast? O que é isso? Mantenha um arquivo com descrições sobre você e sua empresa (100 palavras max.)Wednesday, October 17, 2012
  8. 8. A summary of this goal will be stated here that is clarifying and inspiring Sobre o que conversar? Novidades sobre a empresa, ramo de negócio, notícias“internas” e parceiros... Twitter: Num perfil de empresa siga de volta todo mundo!Wednesday, October 17, 2012
  9. 9. A summary of this goal will be stated here that is clarifying and inspiring Blog Não se posicione online sem ele! Sobre o que blogar? •Um pouco sobre você •Muito sobre seus clientes •Alguma coisa sobre seus parceiros de negócios •Alguma coisa sobre seu ramo de atuação Bons exemplos? Blogs são ótimas ferramentas de comunicação/engajamento interno! Flickr e Pinterest (I love you!)Wednesday, October 17, 2012
  10. 10. A summary of this goal will be stated here that is clarifying and inspiring 7. Conecte mais Existe uma rede social pra chamar de sua! Criar minha rede?Wednesday, October 17, 2012
  11. 11. A summary of this goal will be stated here that is clarifying and inspiring 8. Monitore o seu Buzz Como descobrir o que estão falando de mim? Google Alerts! Search feeds (RSS feeds) Seu nome, seu negócio, concorrência... Links para o seu website Links para Fanpage... Ferramentas de monitoramento? - Social Mention - Hootsuite - Blog SearchWednesday, October 17, 2012
  12. 12. 9. Mensure tudo A summary of this goal will be stated here that is clarifying and inspiring ROI Cliques RTs Likes Bounce-Rate Inovação Advogados Visitantes Visitantes Únicos Taxa de Engajamento Tempo Share of Voice Taxa de Retenção Taxa de ConversãoWednesday, October 17, 2012
  13. 13. A summary of this goal will be stated here that is clarifying and inspiring 10. Seja humano #TopTrendWednesday, October 17, 2012
  14. 14. A summary of this goal will be stated here that is clarifying and inspiring 11. Seja transparente Imagem x IdentidadeWednesday, October 17, 2012
  15. 15. A summary of this goal will be stated here that is clarifying and inspiring 12. Adapte seu conteúdoWednesday, October 17, 2012
  16. 16. A summary of this goal will be stated here that is clarifying and inspiring 13. Não pense só no curto prazo Mídias Sociais e SEO podem ser investimentos de médio e longo prazosWednesday, October 17, 2012
  17. 17. A summary of this goal will be stated here that is clarifying and inspiring 14. Incentive e facilite o contato com vocêWednesday, October 17, 2012
  18. 18. 15. Tenha uma estratégia 4 definir os 6 objetivos selecionar ambientes online 3 analisar a concorrência 5 criar estratégia 2 1 identificar o verificar a reputação público alvo Online da marca 7 produção de conteúdo relevante + interaçãoWednesday, October 17, 2012
  19. 19. A summary of this goal will be stated here that is clarifying and inspiring Perguntas? Karina Rocha karinacomk.comWednesday, October 17, 2012

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