1. The burgeoning SAP developer
community
Anne Hardy, VP Developer Experience
March 18th 2013

2. Agenda
At the end of this presentation, you will understand:
WHY Developers are important to SAP’s future success
WHAT we currently offer to developers
WHAT is hard
WHAT is next
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 2

3. SAP
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 3

4. Why are Developers important to SAP?

5. Developers have the power
 They influence buying decisions
 They have more choices than ever
 They influence other developers
 They build apps on your platform – or/and on
others
 They are early adopters of emerging
technologies
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 5

6. Developers matter because they will help us to…
 Sell more platforms
 Fuel ecosystem growth
 Better platforms quicker
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 6

7. SAP, our ecosystem and the rest of the world
Not in scope
The developers we want to recruit!
Mobile and Web devs. who also know SAP
Integration + front-end devs. around SAP
ABAP and Java on SAP Netweaver nerds
SAP
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 7

8. Developer personas
Ego
Private Corporate Independent
Developer
The Pure Soul Industry Guru One-Man Show
Superhero
Moonlighter
The Hobbyist 9-to-5 Pro Dev
Entrepreneur
The
Departmental Everyday Hero Niche
Occasional
Money
Consultant
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 8

9. What do Developers want?
 Instant gratification and learning [get 1st app built in minutes]
 Mastery
 “Go-to-market”
 Fun
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 9

10. What do we currently offer to Developers?

11. What do we give them?
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 11

12. Where do we struggle most?

13. Hard stuff
• Amazing developer experience!
• Developer content
• Engaging developer center
• Promotion
• Scale!!!
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 13

14. THANK YOU
Contact:
Anne Hardy – anne.hardy@sap.com
@annehardy

15. © 2013 SAP AG or an SAP affiliate company.
All rights reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG.
The information contained herein may be changed without prior notice.
Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.
National product specifications may vary.
These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation or
warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group
products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing
herein should be construed as constituting an additional warranty.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in
Germany and other countries.
Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 15