ZESPRI Kiwifruit Sustainability


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Overview of sustainability initiatives undertaken by ZESPRI, a world-leading kiwifruit brand.

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  • ZESPRI Kiwifruit Sustainability

    2. 2. ZESPRI® Kiwifruit<br />ZESPRI is the world’s leading kiwifruit brand. With over 2,700 growers in New Zealand, ZESPRI markets green, gold and organic kiwifruit worldwide. <br />
    3. 3. SustainabilityHas always been important to us<br /><ul><li>Balancing the environmental, social and economic factors in the business.
    4. 4. Key platform of the ZESPRI® Brand
    5. 5. Clean and pure New Zealand environment very important marketing message.
    6. 6. ZESPRI is a world leader in integrated pest management
    7. 7. Social / ethical standards are critical.</li></li></ul><li>Standing the test of time<br /> Our oldest vines are over 50 years old and still produce Class 1 fruit<br />
    8. 8. ZESPRI® Brand Perception is Reality<br /><ul><li>Kiwifruit has strong associations of vitality, health and well-being
    9. 9. These expectations are based on the reassurance of the consistent delivery of a superior fruit that represents premium quality and value for money
    10. 10. ZESPRI and kiwifruit have strong New Zealand connotations… clean, green, natural, pure…sustainable
    11. 11. Our customers expect us to have a strong sustainability platform.</li></li></ul><li>Sustainability Touch Points<br />Education <br />Ethical Labour<br />Communities<br />Succession <br />Planning<br />Corporate <br />Values<br />Employees<br />Segregation vs Equity<br />Labour<br />Social<br />ZESPRI SPE<br />Energy Sources; Non Renewable/ renewable<br />Corporate <br />Ethics<br />Economic<br />Resources<br />Customer/ <br />Market Access<br />Competing <br />Land use<br />NZ & Non-NZ<br />ZESPRI Premium<br />Grower & <br />Shareholder <br />Returns<br />Soil<br />Water<br />Environment<br />Other Natural <br />Resources<br />Supplier <br />Viability<br />Air & Water <br />Quality<br />Climate Change<br />Biosecurity<br />Ecological <br />Footprint<br />Toxins<br />Biodiversity<br />Waste<br />Carbon Footprint<br />Carbon Footprint is a component of sustainability<br />
    12. 12. Committed to Understanding and Reducing our Environmental Footprint<br />Adapted from Lash & Wellington, 2007<br />
    13. 13. Committed to Understanding and Reducing our Environmental Footprint<br />
    14. 14. Understanding our GHG impact<br />The NZ kiwifruit industry has used a comprehensive “soil to spoon” life cycle assessment for our Carbon / and Greenhouse Gas (GHG) Footprint<br />This will enable us to:<br />Measure<br />2. Manage<br />3. Take Responsibility<br />
    15. 15. Understanding our GHG Impact- ZESPRI GREEN Kiwifruit Shipped to the UK<br />
    16. 16. Growing It’ - On OrchardInnovation: Catalyst for Climate Change Response<br /><ul><li>Major soil carbon study underway - funded by sustainable farming fund.
    17. 17. Focus orchard network - best practice dissemination
    18. 18. Climate change adaptation
    19. 19. New product development
    20. 20. New growing techniques
    21. 21. Yield gains with reduced inputs
    22. 22. Organic learning transfer</li></li></ul><li>ZESPRI®ORGANIC <br />Lead role and sustainable production <br /><ul><li>Safe and natural choice to suit consumer lifestyles
    23. 23. Driven by health, food safety and environmental concerns
    24. 24. Innovation in sustainable growing techniques
    25. 25. Certified to global standards
    26. 26. No artificial inputs / 100% residue free</li></ul>Our World – Your Lifestyle – Your Choice<br />
    27. 27. ‘Packing It’ – Packhouse & CoolstoreInnovation: Catalyst for Climate Change Response<br /><ul><li> Energy Efficiency
    28. 28. Lean Manufacturing
    29. 29. Waste minimisation / utilisation
    30. 30. Bio-plastics initiative
    31. 31. Bio-Fuel feedstock
    32. 32. Packaging; recyclable / re-usable / compostible</li></li></ul><li>‘Delivering It’ – TransportInnovation: Catalyst for Climate Change Response<br /><ul><li> Routing/ Hubbing
    33. 33. Pack Optimisation
    34. 34. Speed optimisation
    35. 35. Optimal Temperature management
    36. 36. Bio-fuels</li></li></ul><li>‘Delivering It’ – TransportSea freight highly carbon efficient <br />Source: Maersk, 2009<br />
    37. 37. ZESPRI’s commitment to sustainable innovation will continue to develop through every step of the kiwifruit lifecycle as we actively address climate change.<br />ZESPRI will remain dedicated to improving our impact on the environment by reducing the industry’s carbon footprint, and we will achieve this by working with our partners throughout the supply chain.<br />This is an ongoing journey, but with strong foundations in sustainability, we are well positioned to ensure we continue growing and marketing the highest quality kiwifruit and that our environment is protected for future generations. <br />
    38. 38. Thank You!<br />For more information please contact; glen.arrowsmith@zespri.com<br />