Clean and pure New Zealand environment very important marketing message.
ZESPRI is a world leader in integrated pest management
Social / ethical standards are critical.</li></li></ul><li>Standing the test of time<br /> Our oldest vines are over 50 years old and still produce Class 1 fruit<br />
ZESPRI® Brand Perception is Reality<br /><ul><li>Kiwifruit has strong associations of vitality, health and well-being
These expectations are based on the reassurance of the consistent delivery of a superior fruit that represents premium quality and value for money
ZESPRI and kiwifruit have strong New Zealand connotations… clean, green, natural, pure…sustainable
Our customers expect us to have a strong sustainability platform.</li></li></ul><li>Sustainability Touch Points<br />Education <br />Ethical Labour<br />Communities<br />Succession <br />Planning<br />Corporate <br />Values<br />Employees<br />Segregation vs Equity<br />Labour<br />Social<br />ZESPRI SPE<br />Energy Sources; Non Renewable/ renewable<br />Corporate <br />Ethics<br />Economic<br />Resources<br />Customer/ <br />Market Access<br />Competing <br />Land use<br />NZ & Non-NZ<br />ZESPRI Premium<br />Grower & <br />Shareholder <br />Returns<br />Soil<br />Water<br />Environment<br />Other Natural <br />Resources<br />Supplier <br />Viability<br />Air & Water <br />Quality<br />Climate Change<br />Biosecurity<br />Ecological <br />Footprint<br />Toxins<br />Biodiversity<br />Waste<br />Carbon Footprint<br />Carbon Footprint is a component of sustainability<br />
Committed to Understanding and Reducing our Environmental Footprint<br />Adapted from Lash & Wellington, 2007<br />
Committed to Understanding and Reducing our Environmental Footprint<br />
Understanding our GHG impact<br />The NZ kiwifruit industry has used a comprehensive “soil to spoon” life cycle assessment for our Carbon / and Greenhouse Gas (GHG) Footprint<br />This will enable us to:<br />Measure<br />2. Manage<br />3. Take Responsibility<br />
Understanding our GHG Impact- ZESPRI GREEN Kiwifruit Shipped to the UK<br />
Growing It’ - On OrchardInnovation: Catalyst for Climate Change Response<br /><ul><li>Major soil carbon study underway - funded by sustainable farming fund.
Focus orchard network - best practice dissemination
ZESPRI’s commitment to sustainable innovation will continue to develop through every step of the kiwifruit lifecycle as we actively address climate change.<br />ZESPRI will remain dedicated to improving our impact on the environment by reducing the industry’s carbon footprint, and we will achieve this by working with our partners throughout the supply chain.<br />This is an ongoing journey, but with strong foundations in sustainability, we are well positioned to ensure we continue growing and marketing the highest quality kiwifruit and that our environment is protected for future generations. <br />
Thank You!<br />For more information please contact; firstname.lastname@example.org<br />