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Green Blogging-A new aspect of green marketing
Green Blogging-A new aspect of green marketing
Green Blogging-A new aspect of green marketing
Green Blogging-A new aspect of green marketing
Green Blogging-A new aspect of green marketing
Green Blogging-A new aspect of green marketing
Green Blogging-A new aspect of green marketing
Green Blogging-A new aspect of green marketing
Green Blogging-A new aspect of green marketing
Green Blogging-A new aspect of green marketing
Green Blogging-A new aspect of green marketing
Green Blogging-A new aspect of green marketing
Green Blogging-A new aspect of green marketing
Green Blogging-A new aspect of green marketing
Green Blogging-A new aspect of green marketing
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Green Blogging-A new aspect of green marketing

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A new internet marketing tool created by Karin Femi Adande BBA in Marketing

A new internet marketing tool created by Karin Femi Adande BBA in Marketing

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  • 1. GREEN BLOGGING A New Tool for Green Marketing Report Project
  • 2. AGENDA <ul><li>WHY THIS SUBJECT </li></ul><ul><li>WHAT IS GREEN BLOGGING </li></ul><ul><li>MY SOURCES OF INFORMATION </li></ul><ul><li>MY FINDINGS </li></ul><ul><li>OUTCOME PREDICTIONS </li></ul>
  • 3. Why Green Blogging <ul><li>Green Marketing: a fast growing trend </li></ul><ul><ul><li>Environmental concerns </li></ul></ul><ul><ul><li>Green consumption growing </li></ul></ul><ul><li>- Used in global corporations & small eco enterprises </li></ul><ul><li>Consumer scepticism: a need for honesty </li></ul><ul><li>-Green wash </li></ul><ul><li>- Substance vs. fluff </li></ul><ul><li>- Credibility issues with green endorsement and labels. </li></ul><ul><li>Blogs: a trusted source of information </li></ul><ul><li>- The new main media </li></ul><ul><li>- Consumer reviews influence purchases </li></ul>
  • 4. Green blogging: definition <ul><li>Def: The use of blogs for Green Marketing. </li></ul><ul><li>Two methods: </li></ul><ul><li>A company blog </li></ul><ul><li>Publicity efforts with influential blogs </li></ul>
  • 5. Blogs as a new reliable source of information <ul><li>Consumer-generated content </li></ul><ul><li>=credibility </li></ul><ul><li>High reach: A majority of North Americans visit blogs/ online communities/ social networks at least monthly. </li></ul><ul><li>Exponential growth of readership </li></ul><ul><li>Expanding to all generations </li></ul>
  • 6. A new way of doing green marketing <ul><li>Green blogging answers consumers' </li></ul><ul><li>Need for honesty and transparency </li></ul><ul><li>Need for substance behind the message </li></ul><ul><li>Green blogging appeals to </li></ul><ul><li>Younger consumer groups </li></ul><ul><li>Users of the web 2.0. </li></ul>
  • 7. An influential source of information <ul><li>Blogs have a high impact on consumers' purchasing decisions </li></ul><ul><li>It can also make consumers change their mind on what to buy </li></ul><ul><li>An increasing number of consumers turn to blogs for greener consumption </li></ul>
  • 8. Vlogging is the new blogging <ul><li>Here is an example of a consumer review of green products on a popular YouTube Vlog: </li></ul><ul><li>http://www.youtube.com/watch?gl=CA&hl=en&v=-elb0UExSIE </li></ul><ul><li>Here is a vlog on sustainability and food that won a vlogging award </li></ul><ul><li>http://www.youtube.com/watch?gl=CA&hl=en&v=iug-musUsCM </li></ul>
  • 9. High traffic green blogs <ul><li>TreeHugger ranks 169 out of all English language websites. </li></ul><ul><li>AutoblogGreen </li></ul><ul><li>Inhabitat </li></ul><ul><li>The Oil Drum </li></ul><ul><li>WorldChanging </li></ul>
  • 10. Tips for green blogging <ul><li>For PR: </li></ul><ul><li>Create a blog </li></ul><ul><li>Get employees and executives to discuss their green efforts on the blog </li></ul><ul><li>Get the blog listed on green listing websites (ex:TreeHugger) </li></ul>
  • 11. Tips for green blogging <ul><li>For publicity : </li></ul><ul><li>Research most visited/influential relevant blogs (reaches your target market) </li></ul><ul><li>Treat bloggers like journalists: send press releases and fact sheets </li></ul><ul><li>Join social networks used by bloggers- be transparent that you are representing your company </li></ul><ul><li>Engage a dialogue with bloggers and consumers. </li></ul>
  • 12. Recommendations <ul><li>Send press released and fact sheets as detailed as possible with objective scientific proof if necessary </li></ul><ul><li>Always be transparent- Do not pretend to be a consumer as it can backfire. </li></ul><ul><li>Use SEO to make your website visible to green bloggers (Ex: Use the word green/eco-friendly/sustainable on your website, link your website to other green websites, and get green websites to link to you). </li></ul>
  • 13. Successful green blogging campaigns <ul><li>Food industry: Innocent Drinks </li></ul><ul><li>Electricity: Good Energy, Ecotricity, USBCELL </li></ul><ul><li>Mobility: Green Tomato Cars, Eve Network, Modec. </li></ul><ul><li>Consumer Products: Worn Again, The Natural Collection </li></ul><ul><li>All got listed repeatedly on TreeHugger.com </li></ul>
  • 14. SUMMARY <ul><li>Green blogging offers high reach and frequency </li></ul><ul><li>It is a trusted source of information </li></ul><ul><li>It gives a humane face to the company </li></ul><ul><li>It has a strong influence on purchasing decisions </li></ul><ul><li>It can work for companies of all sizes </li></ul>
  • 15. For more information <ul><li>http:// www.bestgreenblogs.com </li></ul><ul><li>http://www.hugg.com/node/19476 </li></ul><ul><li>http:// ca.youtube.com/watch?v = iug-musUsCM </li></ul>

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