10 Twitter Tactics
For Business
Created By Karim Gargum www.KarimGargum.com
Copyright © 2008 Karim Gargum. All rights reserved.

1. Easily Update Clients
• Display your Twitter profile on your website
• Promote it on your emails and other client
communications
• Easily update clients & prospects on new
services and features via your Twitter profile
Copyright © 2008 Karim Gargum. All rights reserved.

2. Track leads
• Create a private ‘leads’ profile
• Give your sales team access
• They get an update when a new lead
comes in (needs a bit of IT work but very
handy)
Copyright © 2008 Karim Gargum. All rights reserved.

3. Centralised Brainstorming
• Create a new project/brainstorming twitter
profile
• Employees use profile to exchange
thoughts
• An archive of ideas is created for future
reference
Copyright © 2008 Karim Gargum. All rights reserved.

4. Cover Trade Shows & Events
• Create a trade show, seminar or event
profile
• Cover the event with informative twitter
updates
• Keep clients, prospects, and fans informed
Copyright © 2008 Karim Gargum. All rights reserved.

5. Connect With Remote Workers
• Create a private twitter profile
• Users on the road can update their
progress here
• Head office can update remote workers
• Quick access to key information and news
Copyright © 2008 Karim Gargum. All rights reserved.

6. Customer Research
• Get thoughts on new offerings
• Ask users what features they want
• Discover which features are most popular
• Get quick and concise answers on your
twitter profile
Copyright © 2008 Karim Gargum. All rights reserved.

7. Centralise Business Information
• Create a private twitter profile
• Upload latest sales figures, monthly targets
and website traffic data
• Managers & staff can easily access
information
Copyright © 2008 Karim Gargum. All rights reserved.

8. Light-Weight Email Tool
• We all spend A LOT of time on email
• Use twitter to send and RECEIVE short,
140 character emails
Copyright © 2008 Karim Gargum. All rights reserved.

9. Promote Educational Events
• Promote a new product guide
• Promote seminars
• Promote webinars
Copyright © 2008 Karim Gargum. All rights reserved.

10. Promote Your Blog
• Leverage twitter to drive traffic to blog
• New blog posts can appear automatically
on twitter with a tweak of your blog settings
• Get blog post feedback
• Twitter word of mouth can increase
readership
Copyright © 2008 Karim Gargum. All rights reserved.

Signing Up For Twitter
• Go to http://twitter.com
• Click on ‘Get Started - Join!’
• Follow sign-up steps
• You’ll be given option to set your profile to
private
Copyright © 2008 Karim Gargum. All rights reserved.

About The Author
• London based online marketing specialist
with over six years experience marketing
retail financial services
• Find out more at
www.KarimGargum.com
• Follow me on twitter
http://twitter.com/Kazimor
Copyright © 2008 Karim Gargum. All rights reserved.

11. Bonus Tactic - Networking
• Got to http://search.twitter.com/
• Type in a theme, keyword, company name,
service that you are interested in
• You’ll get results of the Twitter users
discussing these issues, follow these users
• If they follow you, you can exchange ideas
Copyright © 2008 Karim Gargum. All rights reserved.