I Want
More Traffic
Now!

More Visitors!

More Sign-ups!

More Followers!

More Views!

More Traffic!

We Just Want
More, More, More

But what’s the
point of more?

Impressions, clicks,
hits, downloads,
visits, page views

These units of
measurement
contain no inherent
value

We need to
focus on the
important stuff...

Usage Rates

Usage Rates
Are people actually using
our websites and online
services?

Conversion
rates

Conversion
rates
Are visitors to our site
actually purchasing our
products or registering
their information?

Bounce Rates

Bounce Rates
How many of our visitors
leave immediately? Are we
attracting the right kind of
traffic? Is our website clear
enough?

After All...

What’s the point
of all that traffic
and attention
if it goes to waste?

- Thatʼs It. Thanks for your
attention -

More about the author
KarimGargum.com
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Twitter.com/Kazimor
Copyright © 2009 Karim Gargum. All rights reserved.