No More
Mass Marketing
A presentation by Karim Gargum, inspired by a Seth Godin post.
The Masses
Most businesses are
seeking the masses
They want the
  big launch
The PR whirlwind
The aggressive
advertising campaign
They’re preparing the
      ‘big bang’
So What Happens
     Next?
They start strong, they
 ‘shock and awe’ the
      masses....
And they spend a lot
      of $$$
They make a lot of
money....for a while
100




 75




 50




 25




  0
 Month 1   Month 2   Month 3        Month 4   Month 5   Month 6


                    ...
But they’ve built a
   sand castle
After the fan-fare,
people stop paying
     attention
They didn’t have a
 solid foundation
What could they
 have done?
Don’t Target
The Masses
Start Small
Can you find a small
 group of people, and
create something they
   fall in love with?
If you can, start like
that, start with them,
 give them your full
       attention
If you create
something they really
  enjoy, they’ll talk
       about it
Start a virtuous circle
  for your product
You can always do the
   ‘big bang’ later
More about me - www.KarimGargum.com

        The post that inspired me:
http://sethgodin.typepad.com/seths_blog/
         ...
Photos sourced from these flickr profiles:

•http://www.flickr.com/photos/stignygaard/
• http://www.flickr.com/photos/clickcli...
No More Mass Marketing
No More Mass Marketing
No More Mass Marketing
No More Mass Marketing
No More Mass Marketing
No More Mass Marketing
No More Mass Marketing
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No More Mass Marketing

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Shift your marketing focus from the masses to individuals.

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No More Mass Marketing

  1. 1. No More Mass Marketing A presentation by Karim Gargum, inspired by a Seth Godin post.
  2. 2. The Masses
  3. 3. Most businesses are seeking the masses
  4. 4. They want the big launch
  5. 5. The PR whirlwind
  6. 6. The aggressive advertising campaign
  7. 7. They’re preparing the ‘big bang’
  8. 8. So What Happens Next?
  9. 9. They start strong, they ‘shock and awe’ the masses....
  10. 10. And they spend a lot of $$$
  11. 11. They make a lot of money....for a while
  12. 12. 100 75 50 25 0 Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Thousands of Sales
  13. 13. But they’ve built a sand castle
  14. 14. After the fan-fare, people stop paying attention
  15. 15. They didn’t have a solid foundation
  16. 16. What could they have done?
  17. 17. Don’t Target The Masses
  18. 18. Start Small
  19. 19. Can you find a small group of people, and create something they fall in love with?
  20. 20. If you can, start like that, start with them, give them your full attention
  21. 21. If you create something they really enjoy, they’ll talk about it
  22. 22. Start a virtuous circle for your product
  23. 23. You can always do the ‘big bang’ later
  24. 24. More about me - www.KarimGargum.com The post that inspired me: http://sethgodin.typepad.com/seths_blog/ 2009/04/first-ten-.html
  25. 25. Photos sourced from these flickr profiles: •http://www.flickr.com/photos/stignygaard/ • http://www.flickr.com/photos/clickclickclickclick/
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