No More Mass Marketing

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Shift your marketing focus from the masses to individuals.

Shift your marketing focus from the masses to individuals.

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  • 1. No More Mass Marketing A presentation by Karim Gargum, inspired by a Seth Godin post.
  • 2. The Masses
  • 3. Most businesses are seeking the masses
  • 4. They want the big launch
  • 5. The PR whirlwind
  • 6. The aggressive advertising campaign
  • 7. They’re preparing the ‘big bang’
  • 8. So What Happens Next?
  • 9. They start strong, they ‘shock and awe’ the masses....
  • 10. And they spend a lot of $$$
  • 11. They make a lot of money....for a while
  • 12. 100 75 50 25 0 Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Thousands of Sales
  • 13. But they’ve built a sand castle
  • 14. After the fan-fare, people stop paying attention
  • 15. They didn’t have a solid foundation
  • 16. What could they have done?
  • 17. Don’t Target The Masses
  • 18. Start Small
  • 19. Can you find a small group of people, and create something they fall in love with?
  • 20. If you can, start like that, start with them, give them your full attention
  • 21. If you create something they really enjoy, they’ll talk about it
  • 22. Start a virtuous circle for your product
  • 23. You can always do the ‘big bang’ later
  • 24. More about me - www.KarimGargum.com The post that inspired me: http://sethgodin.typepad.com/seths_blog/ 2009/04/first-ten-.html
  • 25. Photos sourced from these flickr profiles: •http://www.flickr.com/photos/stignygaard/ • http://www.flickr.com/photos/clickclickclickclick/