5 Tips For Marketing In
An Economic Crisis
Created By Karim Gargum www.KarimGargum.com
Copyright © 2008 Karim Gargum. All rights reserved.

1. Change Your Perspective
Copyright © 2008 Karim Gargum. All rights reserved.

Ok, so youʼre
budget has been
cut, but stop looking
at the glass as half
empty
Copyright © 2008 Karim Gargum. All rights reserved.

Shift your point of
view, picture
yourself as a lean,
mean marketing-
machine
Copyright © 2008 Karim Gargum. All rights reserved.

Sure itʼs a
challenge, but you
can handle it. It
might even be
fun!
Copyright © 2008 Karim Gargum. All rights reserved.

And remember...
Copyright © 2008 Karim Gargum. All rights reserved.

Your own resolution to
succeed is more
important than any one
thing
- Abraham Lincoln
Copyright © 2008 Karim Gargum. All rights reserved.

2. Cut The Fat
Copyright © 2008 Karim Gargum. All rights reserved.

A significant
proportion of our
marketing budget is
spent on ʻego
marketingʼ
Copyright © 2008 Karim Gargum. All rights reserved.

TV ads, outdoor
advertising and
extravagant print
campaigns
Copyright © 2008 Karim Gargum. All rights reserved.

This is great if you
can afford it, but a
huge proportion of
it is wasted
Copyright © 2008 Karim Gargum. All rights reserved.

Cut these wasteful
campaigns and
spend that money
elsewhere
Copyright © 2008 Karim Gargum. All rights reserved.

Search and online
advertising is a lot
more accountable
for instance
Copyright © 2008 Karim Gargum. All rights reserved.

3. Experiment
Copyright © 2008 Karim Gargum. All rights reserved.

Launch that blog
youʼve always
wanted to, join the
online conversation
Copyright © 2008 Karim Gargum. All rights reserved.

Social media opens
100s of channels to
reach your potential
customers
Copyright © 2008 Karim Gargum. All rights reserved.

Warning!
Copyright © 2008 Karim Gargum. All rights reserved.

Social media costs
less than other
types of marketing
Copyright © 2008 Karim Gargum. All rights reserved.

But it costs a lot in
patience, openness
& authenticity
Copyright © 2008 Karim Gargum. All rights reserved.

Thatʼs ok though,
they didnʼt cut your
authenticity budget
Copyright © 2008 Karim Gargum. All rights reserved.

4. Take A Closer Look
Copyright © 2008 Karim Gargum. All rights reserved.

Get passionate
about analytics and
your online activity
Copyright © 2008 Karim Gargum. All rights reserved.

Thereʼs bound to
be areas you can
fix and tweak
Copyright © 2008 Karim Gargum. All rights reserved.

Thorough analysis of
this information can
uncover treasures
Copyright © 2008 Karim Gargum. All rights reserved.

5. Grow From Within
Copyright © 2008 Karim Gargum. All rights reserved.

Talk to your clients
as if they were
normal people like
you and me
Copyright © 2008 Karim Gargum. All rights reserved.

Listen, hear their
problems, then
help and delight
them
Copyright © 2008 Karim Gargum. All rights reserved.

Repeat till they
start bragging to
their friends
Copyright © 2008 Karim Gargum. All rights reserved.

Nothing is more
powerful than a
recommendation
from a friend
Copyright © 2008 Karim Gargum. All rights reserved.

No matter what the
economy is doing
clients are your most
powerful asset
Copyright © 2008 Karim Gargum. All rights reserved.

- Thatʼs It. Thanks for your
attention -

Find out more at
KarimGargum.com
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Twitter.com/Kazimor
Copyright © 2008 Karim Gargum. All rights reserved.