Social Media Roadmap: Where We're At. Where We're Going
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Social Media Roadmap: Where We're At. Where We're Going

  • 484 views
Uploaded on

Overview of the state of social and the top trends

Overview of the state of social and the top trends

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
484
On Slideshare
484
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
7
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Still the strongest social network751 million users access FB from mobile with 7k different devicesImage heavyNative advertising becoming more prevalent
  • Fastest growing demo is 55-64More popular with millennial than FB60% of users access Twitter from mobileFiled for IPORumors they will separate out DMs, could be something similar to FB’s MessengerNative ads are becoming more common
  • According to Google+, 80% of users log in at least once a week, 60% log in dailySkews male and high level of tech savvy and early adoptersAnimated GIFs are most engaging type of postHelps greatly with SEO
  • Best for B2BFocused on more professionalsStories and news feed have become more useful, drawing people back inMore than ¼ access from mobile, less than other social networks81% of users belong to at least one group
  • Average user has posted 40 photosEvery second Instagram gets 8K likes and 1K commentsAdded video, 5M posted in the first dayStronger user-base than VineImages are huge!Beginning to roll out ads
  • Again, images are huge!Drives a lot of traffic for e-commerce (Nordstrom, Birchbox)Food is top categoryTravel and Fashion also hugeMost users are consumers and curators, brands can be creatorsBrands need to balance original content with curated contentAlready started ads
  • Women check out a brand’s social page more often than men60% of consumers say the integration of social media makes them more likely to share products and servicesVideo decreases bounce rate and increases time on siteLast year Edison Research found 74% of Americans are unfamiliar with the concept of checking in to a location from a mobile device. Only 3% have ever checked in. Down from 4% in 2011.Foursquare will likely die out soon unless they drastically change

Transcript

  • 1. Social Media Roadmap WHERE WE’RE AT 2013 WHERE WE’RE GOING 2014 Karianne Stinson Mediabrands Publishing 1
  • 2. State of Social 2
  • 3. Facebook 1.15+ BILLION Total Users 250 75% BILLION Photos Uploaded Daily Of a Posts Engagement Happens in the First 5 Hours 3
  • 4. Twitter 500+ Million Total Users 288 Million Monthly Active Users 400 Million Tweets Are Sent Daily 4
  • 5. Google+ 500+ Million Total Users 343 Million Active Users 67% Of Users are Male 5
  • 6. LinkedIn 238+ Million Total Users 1.5 Million LinkedIn Groups 42% Of Users Update Their Profile Regularly 6
  • 7. Instagram 130+ 16 Million Total Users BILLION Photos Already Uploaded 5 Million Photos Uploaded Every Day 7
  • 8. Pinterest 70+ Million Total Users 69% Of Users Are Female 80% Of All Pins Are Repins 8
  • 9. The Rest 1 Photo By Jason Howie BILLION Unique Monthly Visitors on YouTube 60% Of People Prefer Watching Video Over Reading Text 3% Of People Have Checked In 9
  • 10. Visual Content Dominates 10
  • 11. Hot Trends 11
  • 12. Content Marketing 12
  • 13. In the age of digital media, we believe every brand must become a publisher John Battelle 13
  • 14. Brand Publishers OWNED MANAGE & GROW Owned channels – digital, social and physical PRODUCE Interesting, engaging and sharable content DISTRIBUTE That content to where your audience is EARNED PAID 14
  • 15. Market Research What kind of content? Where do they consume content? What are common questions from customers? Content Marketing Plan 15
  • 16. Content Marketing Cycle Research Measure Create Promote Optimize Distribute 16
  • 17. Real-Time Marketing 17
  • 18. Real-time Marketing is the outcome of a deliberate process that allows brands to respond authentically, quickly and based on the context of conversations through content, experiences or service. Taylor Wiegert 18
  • 19. Risks & Rewards RISKS REWARDS • Seen as insensitive • Look innovative • Damage brand • Gain new customers • Potential backlash • Build brand love • Lose customers • Gain advocates • Legal Issues • Increase sales
  • 20. Tips for Success PREPARE CREATIVE AHEAD OF TIME PLAN FOR EVENTS KEEP YOUR BRAND IN MIND KEY DECISION MAKERS TOGETHER GET CREATIVE!
  • 21. The Good 21
  • 22. The Bad 22
  • 23. Data & Analytics 23
  • 24. What Your Audience Likes 24
  • 25. Who is Your Audience 25
  • 26. When is Your Audience Active 26
  • 27. KARIANNE STINSON MANAGER, SOCIAL STRATEGY & PLANNING MEDIABRANDS PUBLISHING @Karianne www.kariannestinson.com karianne.stinson@springcreekgroup.com http://bit.ly/SocialRoadmap2013