Social Media Best Practices for Nonprofits - Seattle GiveCamp

Social Media Best Practices For Nonprofits Felice Lam Karianne Stinson @FeliceLam @Karianne Social Marketing Account ManagerCommunity Manager

Survey Says…

Online Giving

Define Your Goals and PrioritizeYou can do A LOT with social. What do you want to achieve? • Drive new members? • Build your audience? • Educate? • Expand your marketing message? • Connect with new orgs? • Build relationships with influencers? • Improve attendance at events? • Increase community feedback about your service? • Build relationships with news organizations? • Connect with new donors? • Improve relationship with current donors?

Social Channels

Every 20 minutes….• 1M links shared• 1.4M event invites sent• 2.7 messages sent• 1.8M status updates• 10.2M comments made*Digitalbuzz blog:http://www.digitalbuzzblog.com/facebook-statistics-stats-facts-2011/ • Profile • Page • Group • Events • Photos and Videos • Post 3-5 times a week

• Tweet: post• Retweet / RT: forward another’s Tweet• DM: Direct Message• HT: Hat Tip• Tweetup: Face-to-face gathering• Hashtag: #; used to categorize tweets (i.e. #nonprofits, • @ Replies #FF/#followfriday) • Search Your Org • Bit.ly shortener • Hashtags • Character Limit • Post 5-10 times a week

• 2B videos viewed daily• 35 hours of video uploaded per minute• Broad user age: 18-54• 100M views per day on YouTube mobilehttp://www.youtube.com/chartshttp://www.youtube.com/videoshttp://www.directmarketingrx.com/tag/youtube-demographics-infographic-2011/http://www.youtube.com/t/press • Staff Interviews • Volunteer Interviews • Donor Interviews • Photo Movies • Share on Social Networks

Blog• Journaling• Training• Updates• Best Practices• Testimonials• Peer Support• Solicit ideas/info• Announcements • Personal Stories • Campaign Success Stories • Clear Call to Action • Post at least once a week

YouTube Blog WebsiteTwitter Facebook

Set Realistic and Measurable Objectives What to look for: • Fan growth? • Community interaction? • Number of new donors? • Outreach to people on Twitter? • Number of blog posts about your organization on other blogs? • Number of site visits from social? • Number of messages sent per week? • Number of comments made per week? • Number of RT’s? You’ll only learn if you’re meeting your goals if you measure what you’re doing!

Best Practices

Time Required According to Beth Kanter, nonprofit social media expert • 5 hours/week to start listening • 10 hours/week to participate • 10-15 hours/week to generate buzz • 20+ hours/week to build community • (At least) 3-6 months until you see results http://beth.typepad.com/beths_blog/2008/10/how-much-time-d.html

Editorial Calendar

60-30-10 model Other types of messages 10% Traditional 30% Communications and Fundraising Messages 60% Sharing resources from 3rd parties, adding value (tips/tricks, news, etc.) for the community, getting insight into what they want from the brand

Analytics

Listen

Campaign Across Channels

Online Donations

Partner with Corporations

Free Blogging Sites

Facebook Events

Event Promotions

Social Buttons

Facebook Groups

Be Human

Questions?KARIANNE STINSONkstinson@springcreekgroup.comhttp://kariannestinson.com http://www.twitter.com/karianneFELICE LAMfelice@hostingmetro.com http://www.twitter.com/felicelam

Resources • Slideshare: www.slideshare.net • Connection Café blog: www.connectioncafe.com • Beth’s Blog: http://beth.typepad.com/beths_blog/ • NTEN site and blog: http://nten.org/ • Technorati: www.technorati.com • Techsoup: http://techsoup.org/ • Non-profits on Facebook: http://www.facebook.com/nonprofits#!/ nonprofits?sk=info • Twitter Jumpstart: http://bit.ly/nptwitterguide • Idealware Nonprofit Social Media Decision Guide : http:// www.idealware.org/reports/nonprofit-social-media- decision- guide • Google for Nonprofits: http://www.google.com/nonprofits/ • Bitly: http://bit.ly/ • PayPal: https://merchant.paypal.com/us/cgi-bin/?cmd=_render-content&content_ID=merchant/donations • LinkedIn for Nonprofits: http://learn.linkedin.com/nonprofits/ • YouTube for Nonprofits: http://www.youtube.com/nonprofits • Nonprofits on Twitter: https://twitter.com/#!/nonprofitorgs • Pew Internet: http://www.pewinternet.org/

Social Media Best Practices for Nonprofits - Seattle GiveCamp

by Karianne Stinson on Oct 22, 2011

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Social Media Best Practices for Nonprofits - Seattle GiveCamp Presentation Transcript