Be visible, be smart!
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Be visible, be smart!



5 Things to Do Before Your First Job in PR

5 Things to Do Before Your First Job in PR



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  • Introductions
  • Mallory
  • Karianne
  • Mallory
  • Karianne
  • Karianne & Mallory
  • Mallory

Be visible, be smart! Be visible, be smart! Presentation Transcript

  • Be Visible, Be Smart!
    5 Things To Do Before Your First Job in PR
  • 1. Know PR
    Do your research: Understand the what the job involves
    Hone your skills: Multitasking, analyzing, summarizing…
    Expand your scope: learn different types of PR
    Investigate your options: in-house vs. agency
  • 2. Manage Your Digital Life
    Have one! Get on Twitter, LinkedIn, Facebook; start blogging…
    Clean up! Pictures, posts, comments…
    Be searchable! Put your resume/portfolio on VisualCV or other similar site
    Google yourself! Prospective employers will…
    View slide
  • 3. Write!
    Write, write, write! Practice Makes Perfect
    The AP Style Guide: live it, breathe it, know it.
    Practice writing releases and other PR collateral in a timed setting
    View slide
  • 4. Read!
    You will be asked what you read in interviews
    Know the major players in your industry: reporters, analysts, bloggers
    Read major publications in your industry
    Set up Google reader or some other reader to manage
  • 5. Get out there and meet people!
    Network! Attend events like PRSA, ColdPavement, SMC, SMB, WTIA
    Set up informational interviews
    Have personal business cards
    Follow through, thank you cards, follow-up email
    Don’t ask for a job; engage in a conversation and build a relationship!
  • Mindset vs. Checklist
    “Attitude is more important than skill at this point in your career.”
    “Problem solver. Quick on your feet. Flexible and open to new challenges.”
    “Willingness: Jump in. Show your interest and curiosity. Ask questions if you don’t know. Go the extra mile right from the start…”
    “Be willing to take on and do anything - with a great attitude, follow up and follow through.”
  • Questions?
    Karianne Stinson
    Mallory Thompson