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Article karen lindemann listening lab

by CEO at NetFlow - User Experience Consulting on Apr 09, 2012

  • 2,392 views

Websites are very often developed from the operator’s point of view. So it is no wonder, when customers do not find their intentions represented on a Website. This can have dramatic consequences for ...

Websites are very often developed from the operator’s point of view. So it is no wonder, when customers do not find their intentions represented on a Website. This can have dramatic consequences for companies. Visitors leave the website without conversion and have no intention to visit it again. If you want to know how your users “tick” then you have to deal with the mental model of your users.

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