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Branding
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Branding
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Branding
Branding
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Branding

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Entrepreneur Network March Meeting Slides

Entrepreneur Network March Meeting Slides

Published in: Business
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Transcript

  • 1. Your Brand Identify it; Build it; Promote it © Karen Southall Watts
  • 2. The mystery of brand
  • 3. Branding is Powerful Dr. Thomas Robinson of Stanford University Taste test with a total of 63 kids aged 3 to 5 Preferred Golden Arches wrapped food
  • 4. The dark side of brand Morgan Spurlock’s “Super-size Me” Cheap, fast, predictable University of Minnesota, surveyed 560 adults by phone (selected randomly) You do not want to be “the McDonalds of small business”
  • 5. Do want to use… Create product/service with customer in mind Have product/service available at right place/time/quantity [50% live near McDonalds] Price according to costs; profit margins; competition Promote to the right audience through the right media
  • 6. Your ideal customer Basic demographics Preferred shopping style/methods What makes them “ideal”?
  • 7. Worries and anxieties What keeps your customers up at night? What problem can you solve? How is your solution better than your competitors?
  • 8. Don’t be generic What are your core values? Why do clients contact YOU? Are you unique? Boiled down branding statement…

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