Wikis and forums

Wikis http://commoncraft.com/video-wikis-plain-english

http://commoncraft.com/video-wikis-plain-english

Using wikis The New PR wiki http://www.thenewpr.com/wiki/pmwiki.php?pagename=TeachingSocialMedia.HomePage

The New PR wiki

http://www.thenewpr.com/wiki/pmwiki.php?pagename=TeachingSocialMedia.HomePage

Wikipedia and PR/marketing The best-known use of wiki software Users have to register before they can create articles, but anyone can modify Should a PR/marketing person create a page about the organization, product/service, or people?

The best-known use of wiki software

Users have to register before they can create articles, but anyone can modify

Should a PR/marketing person create a page about the organization, product/service, or people?

Maybe! It should be an item worthy of inclusion in an encyclopedia Information should be independently verifiable from external sources It should be presented from a neutral point of view (“fairly and without bias”)

It should be an item worthy of inclusion in an encyclopedia

Information should be independently verifiable from external sources

It should be presented from a neutral point of view (“fairly and without bias”)

Autobiographical articles Wikipedia discourages writing about yourself or subjects in which you are personally involved If the topic is important enough, eventually someone independent will write about it But what if there isn’t an entry about your organization yet?

Wikipedia discourages writing about yourself or subjects in which you are personally involved

If the topic is important enough, eventually someone independent will write about it

But what if there isn’t an entry about your organization yet?

If you do create or edit an entry… Start with Wikipedia’s own guidelines http://en.wikipedia.org/wiki/Wikipedia:Policies_and_guidelines http://en.wikipedia.org/wiki/Category:Wikipedia_rejected_proposals Select one person who is in charge of doing any and all edits (inform others they cannot) Be transparent, not anonymous – select a user name that shows you represent the organization

Start with Wikipedia’s own guidelines

http://en.wikipedia.org/wiki/Wikipedia:Policies_and_guidelines

http://en.wikipedia.org/wiki/Category:Wikipedia_rejected_proposals

Select one person who is in charge of doing any and all edits (inform others they cannot)

Be transparent, not anonymous – select a user name that shows you represent the organization

If you do create or edit an entry… Correct any obvious inaccuracies about your organization and provide a verifiable reference to the new information Add your organization’s Web site to the “external links” section when appropriate Use the “watchlist” function so you know when someone has updated the pages you’re interested in http://en.wikipedia.org/wiki/Help:Watching_pages

Correct any obvious inaccuracies about your organization and provide a verifiable reference to the new information

Add your organization’s Web site to the “external links” section when appropriate

Use the “watchlist” function so you know when someone has updated the pages you’re interested in

http://en.wikipedia.org/wiki/Help:Watching_pages

Assignment: edit Wikipedia Select any current entry Ideas: your high school, UGA page, your hobby or favorite TV show or movie, current events Print it out as it looked before you edit it Edit it Not just a word or two Add a section, paragraph, etc. Print it out as it looks after you edited it For the truly brave: submit a proposed new entry

Select any current entry

Ideas: your high school, UGA page, your hobby or favorite TV show or movie, current events

Print it out as it looked before you edit it

Edit it

Not just a word or two

Add a section, paragraph, etc.

Print it out as it looks after you edited it

For the truly brave: submit a proposed new entry

Life 2.0