Social Media for PR Students

What PR students should know about social media Karen Miller Russell November 2007

Web 2.0
Web 2.0 tools allow people to create Internet content collaboratively
Can easily share content with others
Examples: Wikipedia, YouTube, Facebook

PR 2.0 or the “new PR”
On one hand, the purpose of PR (relationship building) doesn’t change just because there are new tools
Kami Huyse
On the other hand, these particular new tools create more and better opportunities for dialogue and collaboration
Brian Solis

Based on a blog post by Brian Oberkirch
http://www.brianoberkirch.com/2007/11/01/what-pr-people-should-know-about-social-media/

Mindshift
Pull instead of push
Don’t call us, we’ll call you (spam)
Community vs. customers
Long-term, not a single transaction
Conversation instead of messaging
Social media are not just new ways to send OUT your message

Mindshift
Community instead of audience
Listen and share
Transparency instead of spin
Make things available and get out the way
Participation instead of control
Stick around for the long haul

Using social media in PR
The “I-want-one-of-those” phase
Constantin Basturea
Like any PR tool, use it because it’ll help you reach your objectives
Know about it because people are talking about your organization whether you want them to or not

Tools
Blogs
Podcasts
Wikis
Social networks
Social bookmarking
RSS feeds
Video sharing
Photo sharing
Slide sharing
Microblogging
Virtual worlds
Mobile marketing

It’s up to you
“ The Internet is your classroom”
Paull Young
“ Learn by doing”
Josh Hallett

A caveat
http://www.youtube.com/watch?v=X7gWEgHeXcA
Guidelines for PR student bloggers
http://prstudies.typepad.com/weblog/2006/07/guidelines_for_.html

Social Media for PR Students

by KarenRussell on Nov 08, 2007

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Social Media for PR Students — Presentation Transcript